What's an ideal length for a video ad?

62 replies
Any ideas about this?

I think video ads are a big trend but anyone know what the ideal length is for best engagement?

Anyone has any links or inclusions I should be aware of too before I get started planning my ads for next year that would be great.

Thanks
#ideal #length #video
  • Profile picture of the author PhamStatus
    I would say 2-3 minutes.. enough time to pitch them something and they won't get tired and click somewhere else, unless you're really engaging they will stay for endless amounts for time.
    {{ DiscussionBoard.errors[10925291].message }}
  • Profile picture of the author Regional Warrior
    90 secs max any longer and you loose them
    {{ DiscussionBoard.errors[10925322].message }}
  • Profile picture of the author buihoang
    I think if you want to make money with youtube, you should make video about 5-7 minutes
    {{ DiscussionBoard.errors[10925330].message }}
  • Profile picture of the author AffiliateBeast
    If you are referring to Youtube videos, 10 min+ videos work for very according to the data i have found from my youtube channel. Hope it helps
    Signature

    Join 300+ SEOs at SEO republic facebook group Today!

    {{ DiscussionBoard.errors[10925405].message }}
  • Profile picture of the author shaqsquash
    The shorter the better ideally. Less than a minute. Maybe longer than 30 seconds. Attentions spans are getting smaller and smaller.
    {{ DiscussionBoard.errors[10925412].message }}
    • Profile picture of the author TeaCozy
      Originally Posted by shaqsquash View Post

      The shorter the better ideally. Less than a minute. Maybe longer than 30 seconds. Attentions spans are getting smaller and smaller.
      So it is more the length of a traditional TV ad then you think?
      {{ DiscussionBoard.errors[10925961].message }}
      • Profile picture of the author ppcmaestro
        Yes if you running video ads through Youtube, then 15-30s ads have worked and converted the most.
        {{ DiscussionBoard.errors[10926645].message }}
  • Profile picture of the author RefuseToLose
    Depends on what you are selling...

    If you're selling a $5 product that most people understand the value of (aka an iphone case for example) then you don't need a 30 minute video ad to sell the benefits of an iphone case...

    HOWEVER...

    If you are introducing a product nobody has heard of, or nobody knows who you are... You have to spend a lot more time educating the consumer about you, your product, and what it can do for them. You can't sell someone on all of that in 'less than 90 seconds'.

    The general rule is the more your product costs and the more information/commitment it requires, the more you will want to spend on selling someone.
    {{ DiscussionBoard.errors[10925472].message }}
    • Profile picture of the author Regional Warrior
      Originally Posted by RefuseToLose View Post

      Depends on what you are selling...

      If you're selling a $5 product that most people understand the value of (aka an iphone case for example) then you don't need a 30 minute video ad to sell the benefits of an iphone case...

      HOWEVER...

      If you are introducing a product nobody has heard of, or nobody knows who you are... You have to spend a lot more time educating the consumer about you, your product, and what it can do for them. You can't sell someone on all of that in 'less than 90 seconds'.

      The general rule is the more your product costs and the more information/commitment it requires, the more you will want to spend on selling someone.


      Wrong Wrong Wrong

      I have been doing Video for corporate world for a very long time and I can say 90 secs for an ad is all you need

      And the general rule ;love to know where that quote came from probably by so not so know guru
      It take what ever it takes 1 6 hours who knows till you have the brief and see what you are working with

      Jason
      {{ DiscussionBoard.errors[10926478].message }}
      • Profile picture of the author TeaCozy
        Originally Posted by Regional Warrior View Post

        [/B]

        Wrong Wrong Wrong

        I have been doing Video for corporate world for a very long time and I can say 90 secs for an ad is all you need

        And the general rule ;love to know where that quote came from probably by so not so know guru
        It take what ever it takes 1 6 hours who knows till you have the brief and see what you are working with

        Jason
        Thanks Jason, I always thought the shorter the better.. I think this is what I will focus on and make a few different versions to test.
        {{ DiscussionBoard.errors[10926624].message }}
  • Profile picture of the author Kate Davies
    There is a difference between an 'ad' and an 'infomercial'.

    We're all used to ads on tv which are generally 30 seconds long. That means that our attention span is conditioned to ads of that length. Watch a bunch of TV ads and see just how much they cram in to that short space of time.

    Obviously TV ads have the benefit of many repeats to get in to the psyche of the viewer, which internet ads don't have ... so internet ads may need to be a bit longer, but if they're too long you'll lose people and they'll click away.

    I'd aim for 45 to 90 secs max, but keep them engaged. The shorter the better but make sure there is a clear call to action, you must direct people to do something i.e. how to buy (which is something that big brand TV ads don't need to do so much).

    An infomercial on the otherhand can be longer, but unless you're well known to the viewer, then again shorter is better. Maybe 2-3minutes, but only if your content is riveting, relevant and engaging and really leading somewhere. People can't stand waffle.

    Keep reminding yourself that after years of being conditioned by watching TV ads of 30 seconds or less, human beings are not able to take in long ads.

    Kate
    Signature
    Local internet marketing in the UK
    Only the businesses who can be found online will succeed. Improve online visibility with www.vizzibiliti.co.uk
    {{ DiscussionBoard.errors[10925514].message }}
    • Profile picture of the author TeaCozy
      Originally Posted by Kate Davies View Post

      There is a difference between an 'ad' and an 'infomercial'.

      We're all used to ads on tv which are generally 30 seconds long. That means that our attention span is conditioned to ads of that length. Watch a bunch of TV ads and see just how much they cram in to that short space of time.

      Obviously TV ads have the benefit of many repeats to get in to the psyche of the viewer, which internet ads don't have ... so internet ads may need to be a bit longer, but if they're too long you'll lose people and they'll click away.

      I'd aim for 45 to 90 secs max, but keep them engaged. The shorter the better but make sure there is a clear call to action, you must direct people to do something i.e. how to buy (which is something that big brand TV ads don't need to do so much).

      An infomercial on the otherhand can be longer, but unless you're well known to the viewer, then again shorter is better. Maybe 2-3minutes, but only if your content is riveting, relevant and engaging and really leading somewhere. People can't stand waffle.

      Keep reminding yourself that after years of being conditioned by watching TV ads of 30 seconds or less, human beings are not able to take in long ads.

      Kate
      Thanks Kate, this was more the length I was thinking.

      30 to 60 seconds should really be enough time to get some interest and then encourage people to find out more. I am not talking an infomercial, those can drone on forever it seems and I would rather it be more of an ad that hooks people, has a CTA and gets them to act and click.

      I wasn't sure if there was a firm protocol so thought I would check.

      I agree waffle is annoying and I prefer punchy and to the point any day.
      {{ DiscussionBoard.errors[10925973].message }}
  • Profile picture of the author Caroline Lee
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[10925545].message }}
  • Profile picture of the author subhomsarkar
    its depends on the video ad content i think,if u can show 5-6 promising pointers iun 30 sec, do it.
    {{ DiscussionBoard.errors[10925596].message }}
    • Profile picture of the author TeaCozy
      Originally Posted by subhomsarkar View Post

      its depends on the video ad content i think,if u can show 5-6 promising pointers iun 30 sec, do it.
      I'd love to aim for this length. thanks
      {{ DiscussionBoard.errors[10925975].message }}
  • Profile picture of the author starlox
    Depends on the niche and the product you're trying to sell. Assuming you really mean ad and not something of a sales video type, I would say for popular product something people use regularly 1 minute max, for something not so popular 1-3 minutes, just to explain what it does, if it is not clear.
    {{ DiscussionBoard.errors[10925752].message }}
  • Profile picture of the author marktman571
    Whoever is limiting your ad with a specific "minute" or "number of seconds" is surely making a folly out of you.

    The best ever sales video was more than 50 minutes long..what now?

    There is one golden rule you should remember in this case: As long as you are holding the attention + interest of your audience, keep on prolonging until you have got your message accross.

    Remember: People don't have short attention spans. You are boring.

    Thanks
    {{ DiscussionBoard.errors[10925941].message }}
    • Profile picture of the author TeaCozy
      Originally Posted by marktman571 View Post

      Whoever is limiting your ad with a specific "minute" or "number of seconds" is surely making a folly out of you.

      The best ever sales video was more than 50 minutes long..what now?

      There is one golden rule you should remember in this case: As long as you are holding the attention + interest of your audience, keep on prolonging until you have got your message accross.

      Remember: People don't have short attention spans. You are boring.

      Thanks
      It's supposed to be an ad rather than a tutorial, I'm not sure however interesting I am that I could hold people's attention for 50 minutes.

      Can you send me a link example for this?
      {{ DiscussionBoard.errors[10925976].message }}
  • Profile picture of the author Sam JTB
    Shorter the better I think.

    Look at ads on YouTube for example - viewers now have the option to skip an ad after only 5 seconds.
    {{ DiscussionBoard.errors[10926014].message }}
  • Profile picture of the author BigFrank
    Banned
    Obviously it depends on the use of the video. There is no correct answer to this question unless the purpose is clearly defined and even then there will be valid differences of opinion.

    Frank
    {{ DiscussionBoard.errors[10926020].message }}
  • Profile picture of the author nomansun
    Look at ads on YouTube for example - viewers now have the option to skip an ad after only 5 seconds.
    {{ DiscussionBoard.errors[10926058].message }}
  • Profile picture of the author hardworker2013
    Think of it like a commercial on TV, not too long and boring, but to the point and and of course must be eye catching.
    {{ DiscussionBoard.errors[10926060].message }}
  • Profile picture of the author nomansun
    Look at ads on YouTube for example - viewers now have the option to skip an ad after only 5 seconds.

    {{ DiscussionBoard.errors[10926061].message }}
  • Profile picture of the author james flynn
    Originally Posted by TeaCozy View Post

    Any ideas about this?

    I think video ads are a big trend but anyone know what the ideal length is for best engagement?

    Anyone has any links or inclusions I should be aware of too before I get started planning my ads for next year that would be great.

    Thanks
    An ideal length would be somewhere between 100-120 seconds. Keep it as short as possible in order to achieve maximum attention. Too much detail deviates the viewer from the main message or point of the clip. It's an inner desire of every marketer to tell each and everything to it's prospect client. Therefore it's better to save the detail for your website instead of squishing it in a video clip.

    Cheers
    {{ DiscussionBoard.errors[10926146].message }}
  • Profile picture of the author luciesmazanska
    Shorter the video ad, the better the completion rate. Video length ranges between 30 to 60 seconds is the best video ad.
    If you have not fully engaged your audience after the first 30 seconds, you've likely lost 33% of viewers; and after one minute,
    45% of viewers have stopped watching.
    {{ DiscussionBoard.errors[10926153].message }}
  • Profile picture of the author BigFrank
    Banned
    I accurately answered this question. No further responses are necessary. :-)

    Frank
    {{ DiscussionBoard.errors[10926159].message }}
  • Profile picture of the author billydillardart
    If your referring to You Tube I have found breaking the videos into around 4 to 5 minutes each if it is a video that is lets say 15 minute video and add to a playlist. The idea is to get their curiosty up so they will follow the videos on your playlist to see what is on the next video.
    {{ DiscussionBoard.errors[10926333].message }}
  • Profile picture of the author Lannisterdoor
    It depends on the niche and the audience, I would say that between 30 or 60 seconds is the right time, any less or more than that would be a mistake (again, depending on the audience and the niche).

    Keep in mind that the most important seconds of a video are the first ones, those are the ones that will define if a person will look at your full video, or will continue to scroll down and just ignore it. So those first seconds must be ground breaking, they need to be very appealing to secure the person will watch the full ad.
    {{ DiscussionBoard.errors[10926430].message }}
  • Profile picture of the author Woomeister
    Originally Posted by TeaCozy View Post

    Any ideas about this?

    I think video ads are a big trend but anyone know what the ideal length is for best engagement?

    Anyone has any links or inclusions I should be aware of too before I get started planning my ads for next year that would be great.

    Thanks
    look for data and don't listen to peoples guesswork. No data as such in this article but its a good start Best Practices: What Is the Optimal Length for Online Video? | DigitalNext - AdAge
    {{ DiscussionBoard.errors[10926661].message }}
  • Profile picture of the author Tomas Lodén
    There is only one way to find out, split test different video ads.
    Signature
    Want me to show you my system for making over $100 per day?
    Free coaching to your first $100 dollars. DM me now..
    {{ DiscussionBoard.errors[10926711].message }}
    • Profile picture of the author TeaCozy
      Originally Posted by Tomas Lodén View Post

      There is only one way to find out, split test different video ads.
      Thanks Tomas,

      I will do split tests - also very interested what the consensus is here too.

      While I have a tendency to only have a short attention span, it's interesting some people say that people can watch for up to 40 minutes or so... wish I was that focused.
      {{ DiscussionBoard.errors[10927627].message }}
  • Profile picture of the author Dora1245
    1-2 minutes are rather enough for video ads.
    {{ DiscussionBoard.errors[10926746].message }}
  • Profile picture of the author JAIDEEP2959
    According to me 1 minute video ad is enough.

    Chances of skipping ad lowers on YouTube.
    {{ DiscussionBoard.errors[10927272].message }}
  • Profile picture of the author AndyBlackSEO
    I would say 60 seconds. Grab their attention, hook them in and then get that click. Then let your sales / landing page do the converting.
    Signature
    The Worlds Most Effective Video Creation and Marketing Software... CLICK HERE ...
    ... Create and rank professional marketing videos fast and efficiently.
    {{ DiscussionBoard.errors[10927382].message }}
  • Profile picture of the author AeroDrag
    From my splittesting-experience around 90 seconds is about perfect, otherwise it will get boring. But if you are able to pack all information in just 60 seconds, go for that, the shorter the better, but don't cut short on the content either.
    {{ DiscussionBoard.errors[10927385].message }}
  • Profile picture of the author TeaCozy
    Today's consensus is leaning towards 60 seconds.

    I appreciate everyone commenting - it all helps.

    I will test it of course, however it's good to hear what your thoughts are out there.
    {{ DiscussionBoard.errors[10927631].message }}
  • Profile picture of the author illinigirl247
    Wow wow,You're getting all sorts of answers here! If you are speaking of an actual video ad, pre-roll. No more than 90sec, but 15-30sec is fine. Think TV. 15s and 30s have been selling billions of dollars for years. Web video ads and TV are quickly conversation and 80% of the ads you see online are refurbished TV ADS. WHY? Because they work. So, keep it short. If you are getting into in app video they can be shorter. Snap chat video ads are 7sec. If you are looking to review a product on YouTube, that is a completely different. I work in the video ad business. Good luck!
    {{ DiscussionBoard.errors[10927871].message }}
    • Profile picture of the author TeaCozy
      Originally Posted by illinigirl247 View Post

      Wow wow,You're getting all sorts of answers here! If you are speaking of an actual video ad, pre-roll. No more than 90sec, but 15-30sec is fine. Think TV. 15s and 30s have been selling billions of dollars for years. Web video ads and TV are quickly conversation and 80% of the ads you see online are refurbished TV ADS. WHY? Because they work. So, keep it short. If you are getting into in app video they can be shorter. Snap chat video ads are 7sec. If you are looking to review a product on YouTube, that is a completely different. I work in the video ad business. Good luck!
      Yeah, i was thinking that TV was a really good gauge here too.

      Thanks for your feedback.

      I am thinking that the 30 to 60 second mark is where I will go, that's plenty of time for me to get my FAB's across and add in a call to action.

      Not much can be said in a 7 second snapchat video, so I will stick to YouTube or similar where I have a little bit more time.

      Thanks for the guidance.
      {{ DiscussionBoard.errors[10927882].message }}
      • Profile picture of the author illinigirl247
        Don't forget, true view ads on YouTube get skipped after 5sec so make sure you grab them quick and have a call to action early. :-)
        {{ DiscussionBoard.errors[10927906].message }}
        • Profile picture of the author TeaCozy
          Originally Posted by illinigirl247 View Post

          Don't forget, true view ads on YouTube get skipped after 5sec so make sure you grab them quick and have a call to action early. :-)
          Yeah, good point.

          That's something I need to make sure I do at the very start, we honestly don't have much time do we!

          Thanks for your suggestion.
          {{ DiscussionBoard.errors[10927935].message }}
  • Profile picture of the author GunAce Adhikari
    I would go for something of 5-7 minutes long. which is like a piece of crunch you can digest.
    Signature
    Are you interested in making money on complete autopilot? No products no selling?Click here for a free ebook
    {{ DiscussionBoard.errors[10928036].message }}
    • Profile picture of the author TeaCozy
      Originally Posted by GunAce Adhikari View Post

      I would go for something of 5-7 minutes long. which is like a piece of crunch you can digest.
      Would you?

      I am thinking that this could be too long for an advertisement, do you find this length captures the attention of the view and they watch the whole of the ad?

      Just from my experience I click around a bit and I don't know if I would stay on the page for that long.

      I'd love to hear more about your experience in this length of ad.
      {{ DiscussionBoard.errors[10928201].message }}
  • Profile picture of the author st0nec0ld
    2 min would be the maximum, if you can get less than that it would be great.
    Ads doesn't appeal that much unless at first look the video is catchy.
    Signature

    12BET | Live Casino Malaysia

    {{ DiscussionBoard.errors[10928157].message }}
    • Profile picture of the author TeaCozy
      Originally Posted by st0nec0ld View Post

      2 min would be the maximum, if you can get less than that it would be great.
      Ads doesn't appeal that much unless at first look the video is catchy.
      Yep, like someone said earlier, if you don't grab people in the first 5 seconds before you can click away from the ad then you have just about lost your opportunity anyway.

      Thanks for your comment.
      {{ DiscussionBoard.errors[10928204].message }}
  • I think that this a great question...but honestly it's going to depend on your product, platform, and purpose for the video.

    Certain platforms you want less time other more...Sometimes for them to sit through a long video means they are motivated everyone else you just weeded out.

    Just a couple of things to keep in mind.
    {{ DiscussionBoard.errors[10928292].message }}
  • Profile picture of the author Fred Kimberley
    consider limiting it to 1.5 minutes because the longer the video is people lose interest.

    Regards
    Fred
    AMZinsight
    {{ DiscussionBoard.errors[10928295].message }}
  • Profile picture of the author BlayerTonny
    A couple of minutes are good for any decent video IMHO.
    {{ DiscussionBoard.errors[10928296].message }}
  • Profile picture of the author marketingmasala
    The length of video ads depends on the type of product you deal in or rather the type of business you have.
    1)If you are trying to make a business connection anywhere from 2 to 2.5 minutes will do.
    2)On the other hand if you are B2C, and have common people as customers keep it short, fun engaging and limited to 1 min.

    Cheers
    Shivankit Arora
    Marketing Masala
    {{ DiscussionBoard.errors[10928396].message }}
  • Profile picture of the author Brent Stangel
    What's an ideal length for a video ad?
    First, you have to define "video ad." From this thread, it is apparent it means different things to different people.

    For me a video ad is like any other ad format, it's function is to generate enough interest to induce an action. Period!

    If you need more than 60 seconds, it's time to tighten up your writing.

    This video ad has made some decent money, it's less than 60 seconds:


    Brent
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[10928467].message }}
  • Profile picture of the author manego90
    I think it depends on where you place the ad and what it's about. In some cases I might be willing to watch that 2-3 minute advertisement if it really appeals to me. But if it doesn't or I have small interest in the ad then probably 15 seconds is as long as I can see myself paying attention.
    {{ DiscussionBoard.errors[10928623].message }}
    • Profile picture of the author BigFrank
      Banned
      Originally Posted by manego90 View Post

      probably 15 seconds is as long as I can see myself paying attention.
      One word. Adderall.

      Frank
      {{ DiscussionBoard.errors[10928713].message }}
      • Profile picture of the author MValmont
        It depends of many things...

        First of all, on what platform?
        It will be different on Facebook, Youtube, Snapchat (obviously), a sales later on Clickbank (I've seen video sales letters up to 30 minutes).

        It also depends of WHO is going to see the video.
        Is it cold traffic (People who never heard of you? You will have to make it longer to build trust and build credibility), is it warm traffic (people who don't know you, but someone they know and trust introduced you to them)? If so, will have to be a little bit shorter, or is it warm traffic (people that know and trust you already)? If so, you can make a small video and it will convert well...

        It also depends of the purpose of the video.
        Is it to pre-frame an offer that you are about to make? Is it a video for a product launch that you are doing? Is it just a video that you send to your list (warm traffic) telling them to optin on a page to receive something? Is it a video sales letter after you built up a lot of hype by e-mails for a few days or week?


        ALL OF THESE THINGS MATTER.
        So there are no right or wrong answers.
        {{ DiscussionBoard.errors[10940602].message }}
  • Profile picture of the author FutureSiliconCEO
    I would say the shorter the better, as long as you include all your relevant selling points. But if it needs to be longer I would try to keep it under 3 minutes if at all possible.
    {{ DiscussionBoard.errors[10930728].message }}
  • Profile picture of the author megamind22
    Well for me personally it all depends on the message you're trying to convey to your targeted audience.

    If it's just a review about a product or service a straight to the point video is ideal say 5 mins or less than 10 mins otherwise your viewers would get bored.

    But if it's a step by step tutorial then a lengthy video is fine as long as is not too long ans boring.

    Another thing you can do is making your video engaging.

    Add some gest into it to keep them entertained and focused.

    This helps too. All the best.
    {{ DiscussionBoard.errors[10933306].message }}
  • Profile picture of the author StephenAndelo
    max 60 seconds. After that, engagement rate reduce massively.
    90 is somehow might still works, but from my exp, 60s is the best
    {{ DiscussionBoard.errors[10934804].message }}
  • Profile picture of the author Kurt
    You need to be more specific than "video ad", as well as where the video is to be played. Is the video ad going to be embedded on a sales page?

    Is the ad going to be played on Youtube or Facebook? And it it's on Youtube, what's the purpose? Is it to drive traffic to a website or to get subscribers to a YT channel?

    Asking how long a video ad should be is a lot like asking how long is a piece of string.
    Signature
    Serious about Print on Demand? Discover how YOU can join my FREE exclusive secret alliance
    Plus how to get my Print on Demand Treasure Maps for FREE
    {{ DiscussionBoard.errors[10935070].message }}
  • Profile picture of the author many10s
    In general the lest the product costs, the shorter the video can be. If a product in considered to be pricy by the buyer, then buyers are not going to hand over what they consider big bucks lightly, so you'll have to go more in-depth. Length does not necessarily create depth.

    The length of your video can vary based on the niche, audience and product, but in general the more money being asked for the more the video ad must have sustenance and quality to justify the money being spent.
    {{ DiscussionBoard.errors[10935086].message }}
  • Profile picture of the author bluemotion
    Originally Posted by TeaCozy View Post

    Any ideas about this?

    I think video ads are a big trend but anyone know what the ideal length is for best engagement?

    Anyone has any links or inclusions I should be aware of too before I get started planning my ads for next year that would be great.

    Thanks
    It's not necessarily the length of the ad that's important. Your ad needs to grab and keep your viewer's attention.

    Get some ideas from existing video ads on youtube. See how long they keep you engaged. When you see those that keep you wanting more, ask your self why, what was it about that ad that kept me watching.

    Conversely of course, I you click off an ad in the first 10 seconds, again, ask yourself what was it about that ad that made me turn off.

    You can guarantee that whatever it was that made you continue to watch, or switch off will be the same reason that others do.
    Signature

    [Smash The Competition With This.
    Video Here

    {{ DiscussionBoard.errors[10935523].message }}
  • Its not about time limit. You have to think....

    What message can I send that will deliver the highest impact.

    What are these people doing when they see my ad?

    Do I wamt them to watch long enough to understand a complicated concept. If so.... Does what they are doing coincide with the long explanation that im giving.

    Or are they just flipping and scrolling through. And they only need a teaser to get a quick click?

    If you go by recomended length of time. Then you are assumingly dictating what they are doing while looking at your ad.

    Ultimately. If your script is impactful enough to your target market. Then they will be hooked in and stay regardless of the length of time.
    Signature

    Bring In More Cash For Your Business With High Caliber Copy
    www.highcalibercopy.com

    {{ DiscussionBoard.errors[10940595].message }}
  • Profile picture of the author shaond
    Hi Guys,

    I run a new/startup Video Ad network and the data we have after a few million video plays is this:
    1. 30.13% of people watch the first 25% (first quartile)
    2. 18.42% continue to watch the next 25% (second quartile)
    3. 13.61% third quartile
    4. 11.01% finish the video

    Of course, there are several other factors at play, for example:
    • geography
    • target demographic
    • video content & quality

    If I were to extrapolate this to an Ad all in itself - I'd say you'd have to:

    Keep under 30 seconds and get right to the point in the first 10 seconds

    Otherwise you've lost your audience.
    Signature

    Want to add revenue with native video advertising? Ask me how, or check us out: MAVENVX.

    {{ DiscussionBoard.errors[10994024].message }}
  • Profile picture of the author smartkpis
    Looks like that you have a comprehensive answer for other in here. I just want to add one thing. Make a video that can grab anyone attention from the start. In youtube, you can skip ad after 5 seconds,
    If you can't make people interest with your ad, you'll loose your audience.

    Good luck!
    {{ DiscussionBoard.errors[10994125].message }}
    • Profile picture of the author BigFrank
      Banned
      Originally Posted by smartkpis View Post

      In youtube, you can skip ad after 5 seconds,
      That's for ads inserted before your video.

      Frank
      {{ DiscussionBoard.errors[10994274].message }}
    • Profile picture of the author shaond
      Originally Posted by smartkpis View Post

      Looks like that you have a comprehensive answer for other in here. I just want to add one thing. Make a video that can grab anyone attention from the start. In youtube, you can skip ad after 5 seconds,
      If you can't make people interest with your ad, you'll loose your audience.

      Good luck!
      Good point about skippable Ads. I've asked around and I believe you can do a media buy on YouTube pre-roll ads and pay extra to prevent users from skipping.
      Signature

      Want to add revenue with native video advertising? Ask me how, or check us out: MAVENVX.

      {{ DiscussionBoard.errors[10994773].message }}

Trending Topics