
Struggling to find an OTO or Backend? This might help...
Just wanted to share a little strategy I've been using to come up with OTOs for my products which you may find useful.
When I first began writing short reports to give away for free or low-priced ebooks to build up my lists, I really had to spend a lot of time in coming up with a proper OTO to offer to the buyers.
Now I use a simple system to design my sales funnel all the way from the initial short report to the OTO/backend to other offers.
Here's what I do:
- The Entry-Level Report
This is either a free report OR a $1 to $5 report that answers ONE question or solves ONE problem in very short manner. The answer I provide is basic but very useful.
In either case, the person gets added to my list.
Gist: Answer their one question or provide solution to one problem - The OTO:
For the OTO, I take the same problem as in the entry-level short report and provide a detailed solution to that building upon the short report. This is priced anywhere from $12 to $20, depending on what has worked for me in that niche.
The point of difference between the OTO and the entry-level report is that the OTO is comprehensive and very detailed and provides all possible solutions to their said problem.
Gist: Provide detailed solution to their problem(s) - The Backend
Once someone has purchased the OTO, I hit them up with the high-priced backend offer.
The offer is to SOLVE the problem for them. Every one loves a hands-off solution and that's exactly what they get in this case.
Let's say I talked about how to setup a niche blog in the initial report and OTO. For the backend, I offer to setup the blog for them without them needing to do anything.
Gist: SOLVE the problem for them. - Beyond The Backend
You can 'augment' the backend at times. In the blog example, instead of asking them to hire me to setup their blog, I setup blogs in advance and offer them up to be bought.
Gist: Provide the SOLUTION that's ready to be bought
Hope this helps

Regards,
Sagar
Please read the sig file rules