Best way to push my healthy/beauty product online?!

16 replies
ok so i launched a few months ago, the product is excellent and on trend etc etc.

i just need people to be aware of it.

i dont mind using bloggers, youtubers etc etc but i need to know what the most efficient way of doing this is, right now i'm quite confused.

i need a proper strategy. i know it can be done and that my product is good enough, i just need the HOW.

if anyone here is experience in this please get in touch.

the product is in the health/beauty sector. I am based in London, UK. The product would work easily in the USA, Canada, UK, Ireland, Mainland Europe, Australia, New Zealand and many other countries.

Thanks!
#healthy or beauty #online #product #push
  • Profile picture of the author Floreman
    Hi

    Is it a digital product (i.e.. 'beauty tutorial book or video etc) or a physical product (make up etc)?
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    • Profile picture of the author londonbmw
      Originally Posted by Floreman View Post

      Hi

      Is it a digital product (i.e.. 'beauty tutorial book or video etc) or a physical product (make up etc)?
      physical product

      check out ...

      l i v e c o c o [dot] c o m
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  • Profile picture of the author Sayedur Hussain
    Hi, If you want people to be just aware of it, then best thing is to drive paid traffic. You mentioned blogger so do a review blog, use what ever traffic source you feel comfortable and slam traffic.
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  • Profile picture of the author Ellen Chedid
    I would say pay for paid traffic and sew how that works. A lot of success comes out from paid traffic, so long as it is targeted traffic and suited to your niche.
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  • Profile picture of the author AussieCoz
    Why don't you consider influencers

    If you are looking at You Tube and Vloggers there are heaps of opportunity here, and I would seriously consider creating a list of people to approach in each of your markets to get some traction.

    Customers like to have a recommendation by someone trusted and for beauty this is a great area to focus on with some Vloggers having hundreds of thousands of followers across a range of countries.

    Definately worth a try.

    Also, how on trend is it, will it only be a short while? You will need to strike while the iron is hot and I would think this is the quickest way to do it. You might need to pay for influencers or at least exchange product for the mentions but it is worth it.
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  • Profile picture of the author ppcmaestro
    Hi,

    I have a few suggestions along with what everyone already mentioned-
    1. Create a video out of your product, build awareness of your product on youtube
    2. Market your product on Facebook/Instagram & Pinterest to get maximum coverage.

    The suggested approaches should be about Awareness & Acquisition

    For Awareness, use FB, Youtube, Instagram & Pinterest. These will give you the Maximum Coverage. If you have some budget for Google Display Network, you should definitely try GDN as well. It works and it always will.

    Then moving onto execution -
    1. Build SEM campaigns around your brand, product and competitor keywords. Dont go overboard with your vertical's keywords. Avoid those, they would be highly competitive
    2. Build GDN campaigns based on your vertical keywords for acquisition campaigns
    3. Build FB ads with Dark Posts to help you get more and more sales now.
    For FB you should run contests to get more sales based on Polls.
    4. Look at Remarketing through FB & Adwords. Harness the opportunities of Similar Audience for Search & GDN of all converted users.
    5. For FB look at creating Lookalike Audience all around your converted users and your all audiences. You should have seperate creatives for both the audience groups.

    I have tried covering the most I can.

    Let me know if it helps.

    Regards,
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  • Profile picture of the author Fred Kimberley
    Sell on Amazon to make best sales.
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  • Profile picture of the author Sam JTB
    If you're in the health/beauty products line I would definitely recommend building a following on Pinterest - as most of the users are women.

    Create those colorful, eye-catching, DIY posts that will bring in traffic to your product.
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  • Profile picture of the author DWaters
    Since it is a physical product I would strongly suggest your consider selling it on Amazon with their FBA business model. Most people who go online to purchase something go straight to Amazon first so why not put your inventory where they will find it?
    Signature
    How I really Make Money With Amazon

    Want to get rich with top rated FREE Super Affiliate Training?
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    • Profile picture of the author ppcmaestro
      Originally Posted by DWaters View Post

      Since it is a physical product I would strongly suggest your consider selling it on Amazon with their FBA business model. Most people who go online to purchase something go straight to Amazon first so why not put your inventory where they will find it?
      Selling on Amazon would not be hugely profitable at the start, as he has only one product as can be seen on the website. But over the period of time, you can sell on Amazon as well.
      But looking at your product you can definitely sell on your own by buying traffic. You can also signup as a seller with affiliate networks like ShareaSale/Maxbounty to get affiliates from there.

      Regards,
      PM
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      • Profile picture of the author DWaters
        Originally Posted by ppcmaestro View Post

        Selling on Amazon would not be hugely profitable at the start, as he has only one product as can be seen on the website. But over the period of time, you can sell on Amazon as well.
        But looking at your product you can definitely sell on your own by buying traffic. You can also signup as a seller with affiliate networks like ShareaSale/Maxbounty to get affiliates from there.

        Regards,
        PM
        Yes it is true that with just one new product your Amazon FBA sales may not be great but they may be better that from a relatively unknown website. The Amazon selling is very low cost and you do not need to buy traffic as the traffic is already there looking to buy.
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        How I really Make Money With Amazon

        Want to get rich with top rated FREE Super Affiliate Training?
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  • Profile picture of the author Matthew North
    If you have a high converting landing page then affiliates will take notice.
    Signature

    I have no idea what I'm doing.

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    • Profile picture of the author londonbmw
      Originally Posted by Matthew North View Post

      If you have a high converting landing page then affiliates will take notice.
      how do i make it a high converting landing page?
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  • Profile picture of the author JamesWhite83
    I've noticed that women don't like to invest their money into something that they don't know at all, so they very often search for some recommendations or reviews. I would seriously think about collaboration with influencers, like bloggers and youtubers, because they often have broad audience that trust them and that would increase the awareness of your brand.
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  • Profile picture of the author mightyone
    That's a very good product. Once you have a strategy in place, I can see you doing very well!

    Kudos!
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    • Profile picture of the author londonbmw
      Originally Posted by mightyone View Post

      That's a very good product. Once you have a strategy in place, I can see you doing very well!

      Kudos!
      That's the thing I need help with. Happy to pay too!
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