Best way to push my healthy/beauty product online?!

Hi

Is it a digital product (i.e.. 'beauty tutorial book or video etc) or a physical product (make up etc)?

Hi, If you want people to be just aware of it, then best thing is to drive paid traffic. You mentioned blogger so do a review blog, use what ever traffic source you feel comfortable and slam traffic.

I would say pay for paid traffic and sew how that works. A lot of success comes out from paid traffic, so long as it is targeted traffic and suited to your niche.

Why don't you consider influencers

If you are looking at You Tube and Vloggers there are heaps of opportunity here, and I would seriously consider creating a list of people to approach in each of your markets to get some traction.

Customers like to have a recommendation by someone trusted and for beauty this is a great area to focus on with some Vloggers having hundreds of thousands of followers across a range of countries.

Definately worth a try.

Also, how on trend is it, will it only be a short while? You will need to strike while the iron is hot and I would think this is the quickest way to do it. You might need to pay for influencers or at least exchange product for the mentions but it is worth it.

Hi,

I have a few suggestions along with what everyone already mentioned-
1. Create a video out of your product, build awareness of your product on youtube
2. Market your product on Facebook/Instagram & Pinterest to get maximum coverage.

The suggested approaches should be about Awareness & Acquisition

For Awareness, use FB, Youtube, Instagram & Pinterest. These will give you the Maximum Coverage. If you have some budget for Google Display Network, you should definitely try GDN as well. It works and it always will.

Then moving onto execution -
1. Build SEM campaigns around your brand, product and competitor keywords. Dont go overboard with your vertical's keywords. Avoid those, they would be highly competitive
2. Build GDN campaigns based on your vertical keywords for acquisition campaigns
3. Build FB ads with Dark Posts to help you get more and more sales now.
For FB you should run contests to get more sales based on Polls.
4. Look at Remarketing through FB & Adwords. Harness the opportunities of Similar Audience for Search & GDN of all converted users.
5. For FB look at creating Lookalike Audience all around your converted users and your all audiences. You should have seperate creatives for both the audience groups.

I have tried covering the most I can.

Let me know if it helps.

Regards,

Sell on Amazon to make best sales.

If you're in the health/beauty products line I would definitely recommend building a following on Pinterest - as most of the users are women.

Create those colorful, eye-catching, DIY posts that will bring in traffic to your product.

Since it is a physical product I would strongly suggest your consider selling it on Amazon with their FBA business model. Most people who go online to purchase something go straight to Amazon first so why not put your inventory where they will find it?

If you have a high converting landing page then affiliates will take notice.

I've noticed that women don't like to invest their money into something that they don't know at all, so they very often search for some recommendations or reviews. I would seriously think about collaboration with influencers, like bloggers and youtubers, because they often have broad audience that trust them and that would increase the awareness of your brand.

That's a very good product. Once you have a strategy in place, I can see you doing very well!

Kudos!