6 replies
What is everyone's opinion on good conversion ratio? What would you consider a good / realistic conversion ratio?
#conversion #ratios
  • Profile picture of the author CDarklock
    It depends on whether baptism is involved.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author Nail Yener
      Originally Posted by CDarklock View Post

      It depends on whether baptism is involved.
      Ehehe.

      It is difficult to say if a conversion ratio is good or bad. For some keywords in some niches and marketing methods 1% conversion might be really good and for some keywords you would be sad if you see less than 20% conversion. It is all about what you are marketing and how you are doing it.

      However I would definitely say that a 0% conversion is actually a bad conversion.
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    • Profile picture of the author Kevin AKA Hubcap
      If that's the case I wonder what it is going the other way?

      Keivn

      Originally Posted by CDarklock View Post

      It depends on whether baptism is involved.
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  • Profile picture of the author Koos-K
    hehe very funny CDarklok :p
    But I consider a good conversion for articles about 20% although it could usually get way higher if you know how to write good articles pointing to your audience.
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  • Profile picture of the author stryver
    InertiaEnt,

    This is what I hear to be the average conversion ratios to shoot for:

    1) 15%-20% minimum conversion ratio for those signing up for free stuff.

    2) For sales they say 1-2% is the average for most and that 5% or higher is
    often considered awesome.

    3) For many ad campaigns in many industries I hear it's less than 1%?!!
    (Which of course is considered VERY poor results in direct response.)

    Bottom line: The strength of your conversion ratio all depends on the strength of your marketing campaign and how targeted it is; how targeted your traffic is; the type of resource you promoted with and how targeted it was; the strength of your ad; the strength of your sales letter; and what kind of relationship you have with your prospect or customer. The better all this is, the higher your response should be.

    Hope this helps...

    Mark
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  • Profile picture of the author kevinfar
    It all depends on what type of conversion you are talking about..

    An article should have a 30% CTR as a low ball point.
    A free offer should have 20% opt in (if you are getting people on a list)
    A sales offer should have 2% conversion etc etc..
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