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Why Content Marketing is NOT built to last?

by neshaword
15 replies
Found these, and I asked myself, why bother writing anything at all, in the first place?

Content on Twitter does what it does in more than 3 hours, on Facebook in less than 5 hours.

An article can't survive in the digital wilderness for no more than a month. After that, you can only hope for a miracle or accidental readers.

The valid counterargument would be, but you don't take into consideration the "damage" that could be done in an hour or a minute. The content can travel around the globe and reach millions of people in a blink of an eye. Right, if all of them expect or are in the mood for reading that particular content.

There are no rules and the statistics can't know it all, but these are some depressing numbers you have to fight with your content. What do you think? This ain't bad as it seems at the first glance? That's enough for content marketing to do its job, or?
#built #content #marketing
  • Profile picture of the author Gambino
    Originally Posted by neshaword View Post

    Found these, and I asked myself, why bother writing anything at all, in the first place?
    I agree, you should stop writing.
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  • Profile picture of the author myob
    Content never just "disappears". I'm still getting traffic and sales from articles written over a decade ago. I only wish some of my competitors thought the same as you do.
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    • Profile picture of the author neshaword
      Originally Posted by myob View Post

      Content never just "disappears". I'm still getting traffic and sales from articles written over a decade ago. I only wish some of my competitors thought the same as you do.
      Sure thing, but it's losing some of its old shine and relevancy. Yes, it doesn't disappear. It's still out there, somewhere, waiting for the right audience to discover it again. Regarding competitors, what you invest in your content, is what you'll eventually get, this way or another. Thx.
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      • Profile picture of the author IanAdnium
        Originally Posted by neshaword View Post

        Sure thing, but it's losing some of its old shine and relevancy. Yes, it doesn't disappear. It's still out there, somewhere, waiting for the right audience to discover it again. Regarding competitors, what you invest in your content, is what you'll eventually get, this way or another. Thx.
        You don't have to wait for the audience to re-discover anything nor does your content have to "disappear". Internet marketing isn't passive. Instead the author could re-word (tweak the SEO in the title of the article or the wording of the actual article) or take quotes from it or custom tailor it into bite size content: a picture with the quote on top if that you can repost to various social media and forums or re-tweet a sentence of the original content with the link to it.

        There's so many ways of marketing and r-marketing. So yes, content marketing IS build to last. Now that doesn't mean something else won't take over in the future...
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  • Profile picture of the author Steve B
    You provide content because that's what drives the Internet.

    You should be writing content that your audience wants to see. If all you're doing is putting content out "there" because you've heard it's important . . . then you might as well stop writing right now.

    Content takes many forms including blog posts, ebooks, reports, graphics, videos, audios, webinars, web sites, forum posts, and on and on. Emails are content. Just because your email doesn't get read in 3 hours or 5 hours . . . it doesn't mean that it's useless.

    Ask yourself, "Is the kind of content I'm posting for me, for the search engines, or for my prospects and customers?" Does it provide value in the niche for those who seek answers and learning?

    Garbage content, including anything that carries no value, doesn't do anyone any good. If you're questioning why you're writing content at all, my guess is . . . you're doing it wrong! Great content leads to engagement, prospects that will follow you, and sales. Successful online business owners know this and provide excellent content.

    Steve
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    • Profile picture of the author neshaword
      Originally Posted by Steve B View Post

      You provide content because that's what drives the Internet.

      You should be writing content that your audience wants to see. If all you're doing is putting content out "there" because you've heard it's important . . . then you might as well stop writing right now.

      Content takes many forms including blog posts, ebooks, reports, graphics, videos, audios, webinars, web sites, forum posts, and on and on. Emails are content. Just because your email doesn't get read in 3 hours or 5 hours . . . it doesn't mean that it's useless.

      Ask yourself, "Is the kind of content I'm posting for me, for the search engines, or for my prospects and customers?" Does it provide value in the niche for those who seek answers and learning?

      Garbage content, including anything that carries no value, doesn't do anyone any good. If you're questioning why you're writing content at all, my guess is . . . you're doing it wrong! Great content leads to engagement, prospects that will follow you, and sales. Successful online business owners know this and provide excellent content.

      Steve
      I call it "junk content" or "fast food content." If you have time, have a look, those are the keywords you can use to find it on WF. Thx. N
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  • Profile picture of the author DABK
    You're making some strange assumptions.

    You need to think in terms of strategy and the purpose of a piece of content.

    If a tweet gets 100 people to look at something I want them to look, and of those 100, 5 buy, and I wanted 5 to buy, that piece has served its purpose.

    You seem to think that each and every piece of content has to be found forever at an ideal rate... The point of content is not to be found, or found forever. It is to get people to do something... realistic.

    Think of it in terms of effort put in and results obtained. If a piece of content that's going to cost me $10 ends up making me $30, I'm fine, if my goal was to make more than I paid for it.

    Do you object that you have to pay for an ad to be up again and again... that it doesn't stay up forever?




    Originally Posted by neshaword View Post

    Found these, and I asked myself, why bother writing anything at all, in the first place?

    Content on Twitter does what it does in more than 3 hours, on Facebook in less than 5 hours.

    An article can't survive in the digital wilderness for no more than a month. After that, you can only hope for a miracle or accidental readers.

    The valid counterargument would be, but you don't take into consideration the "damage" that could be done in an hour or a minute. The content can travel around the globe and reach millions of people in a blink of an eye. Right, if all of them expect or are in the mood for reading that particular content.

    There are no rules and the statistics can't know it all, but these are some depressing numbers you have to fight with your content. What do you think? This ain't bad as it seems at the first glance? That's enough for content marketing to do its job, or?
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    • Profile picture of the author neshaword
      Originally Posted by DABK View Post

      You're making some strange assumptions.

      You need to think in terms of strategy and the purpose of a piece of content.

      If a tweet gets 100 people to look at something I want them to look, and of those 100, 5 buy, and I wanted 5 to buy, that piece has served its purpose.

      You seem to think that each and every piece of content has to be found forever at an ideal rate... The point of content is not to be found, or found forever. It is to get people to do something... realistic.

      Think of it in terms of effort put in and results obtained. If a piece of content that's going to cost me $10 ends up making me $30, I'm fine, if my goal was to make more than I paid for it.

      Do you object that you have to pay for an ad to be up again and again... that it doesn't stay up forever?
      The valid counterargument would be, but you don't take into consideration the "damage" that could be done in an hour or a minute. The content can travel around the globe and reach millions of people in a blink of an eye.

      Fair enough. It makes sense. You do your job and achieve your goal and you don't worry about immortality. I have no problem admitting I'm wrong about something. You want to achieve something, you do it and you don't worry about the time. Otherwise, if you want immortal pieces of content, you write a novel. So, it's a fair deal. Everybody gets what they want. The more you invest, time or money, the more it's gonna last. Appreciated. Thx.
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  • Profile picture of the author jazbo
    Ha ha what nonsense! I have evergreen content that has ranked for YEARS and brings hundreds of visitors a week.
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    • Profile picture of the author DABK
      Yeah, but you didn't buy a crappy $5 for 500 words article, did you? And you did some research into your market and you understand your buyers and all that. Nesha's still talking about cheap stuff that didn't take much thought to put up. Nesha's understanding about content marketing is different than yours (and mine) and a few other people's idea. And Nesha makes a lot of assumptions that don't work.

      The issue with a lot of the terms/phrases I see used (content marketing, content is king) around content is that a lot of people do not understand what content marketing really is. They never seem to understand that a piece of content is part of a larger effort. If the larger effort includes some strategic and tactical thinking, the piece will do its role.

      Many of the first handful of articles I ever wrote for marketing was six years ago. They are still getting read read; they still send people to the landing pages they were meant it still sends people to the landing pages they were meant to support. Few by now, I have not done anything with those niches in 5 years. But those were not filler stuff.


      Originally Posted by jazbo View Post

      Ha ha what nonsense! I have evergreen content that has ranked for YEARS and brings hundreds of visitors a week.
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  • Profile picture of the author Janice Sperry
    All my content is built to last.

    All my marketing is done to help make that happen.
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  • Profile picture of the author vour1995
    Don't generalize. Content on facebook and twitter isn't meant to last. You reap the benefits of fb and twitter if you purchase advertising. Once you have a rich content, optimized for SEO, it's bound to last.
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    • Profile picture of the author anayb
      Originally Posted by vour1995 View Post

      Don't generalize. Content on facebook and twitter isn't meant to last. You reap the benefits of fb and twitter if you purchase advertising. Once you have a rich content, optimized for SEO, it's bound to last.
      I think so. Twitter and fb should be viewed as paid ad platform not organic medium. I have seen many sites have more than 1m subscribers but their reach is too narrow, which led to believe me that purchasing fb fan might not be an ideal strategy now unless you can grow your user base organically, they need to see you first.
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  • Profile picture of the author ColinB
    They might not last for more than one month, but they can be posted with whatever frequency you like and they are so easy to create that content marketing is still a very powerful tool in my opinion.
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  • Profile picture of the author Keith Everett
    Content is content. Just because it disappears from Twitter in X amount of hours and Facebook in Y amount of hours doesn't mean you should stop writing it. Create good value from your blog or video, share on Facebook and Twitter and keep sharing... the content itself doesn't disappear, be a person of value, not irrational thoughts..
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