Thank You/Download Page or Email Deliver for Ebook?

24 replies
I've created an ebook to sell and I have a sales page that connects to paypal, which then redirects to my Thank You/Download page. There, customers can download the PDF file. But I'm wondering if it would be better to send them to the Thank You page and tell them they'll receive an email with the ebook attached?

This isn't an expensive product ($7) so I'm thinking either one would be fine, but I'd like input from experienced warriors. Have you noticed any delivery problems with either method? Do you think customers' preferences would be niche specific?

I just want to hit the ground running once I start promoting. Any feedback would be greatly appreciated.
#deliver #download #ebook #email #page #you or download
  • Profile picture of the author unlimitedoptions
    Hi:

    Either way is fine, but many people send the customer to a TYP-(Thank you page) and then try to sell them something else (upsell or downsell). A similar product or a product that ties in directly with the product you just sold them. Once they have their wallet out they may buy something else right away.

    Good Luck,

    Dan
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    • Profile picture of the author ShaniquaL
      Originally Posted by unlimitedoptions View Post

      Hi:

      Either way is fine, but many people send the customer to a TYP-(Thank you page) and then try to sell them something else (upsell or downsell). A similar product or a product that ties in directly with the product you just sold them. Once they have their wallet out they may buy something else right away.

      Good Luck,

      Dan
      I do plan to create more products in the future, but I just have this one for now. It's a book on hair care so I'm brainstorming what kind of information would complement it. I've considered making a video version with videos instructions or tutorials at the beginning of each chapter, but I don't know if people would be willing to pay for something like that because there are a ton of free videos on YouTube for that. I even have a YouTube channel.

      I've also considered some kind of "Hair Coach" service as an upsell, where buyers can get direct access to me for a predetermined amount of time for any help/questions they need answered maybe via weekly skype calls or something like that.
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      • Profile picture of the author Natter
        Originally Posted by ShaniquaL View Post

        I do plan to create more products in the future, but I just have this one for now. It's a book on hair care so I'm brainstorming what kind of information would complement it. I've considered making a video version with videos instructions or tutorials at the beginning of each chapter, but I don't know if people would be willing to pay for something like that because there are a ton of free videos on YouTube for that. I even have a YouTube channel.

        I've also considered some kind of "Hair Coach" service as an upsell, where buyers can get direct access to me for a predetermined amount of time for any help/questions they need answered maybe via weekly skype calls or something like that.
        1.- Ask for their email adress
        2.- Send the product to the email
        3.- Put other download link on your thank u page (You can suggest to bookmark the link 'just in case')
        4.- Promote some other related offers. You dont need to create a new one, try with aff offers.

        With that, you will building your list and you'll have pitch offers as well.
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  • Profile picture of the author Regional Warrior
    Originally Posted by ShaniquaL View Post

    I've created an ebook to sell and I have a sales page that connects to paypal, which then redirects to my Thank You/Download page. There, customers can download the PDF file. But I'm wondering if it would be better to send them to the Thank You page and tell them they'll receive an email with the ebook attached?

    This isn't an expensive product ($7) so I'm thinking either one would be fine, but I'd like input from experienced warriors. Have you noticed any delivery problems with either method? Do you think customers' preferences would be niche specific?

    I just want to hit the ground running once I start promoting. Any feedback would be greatly appreciated.
    This is how it was done a few years ago

    hook up with e-junkie they deliver the e-book on a link for the down load and you can decide how long i.e. 24-48-72 hours
    If you look around google you may find a coupon for 90 day trial 1 month $5

    On the thankyou page mention that they will get an email and also have a secret download just for them just add it to the page
    A) give you cred & B) they will buy off you again

    I have been doing this for agaes I now have a very good list 85% purchase when I email a new product

    Try and see

    Jason
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    • Profile picture of the author ShaniquaL
      Originally Posted by Regional Warrior View Post

      This is how it was done a few years ago

      hook up with e-junkie they deliver the e-book on a link for the down load and you can decide how long i.e. 24-48-72 hours
      If you look around google you may find a coupon for 90 day trial 1 month $5

      On the thankyou page mention that they will get an email and also have a secret download just for them just add it to the page
      A) give you cred & B) they will buy off you again

      I have been doing this for agaes I now have a very good list 85% purchase when I email a new product

      Try and see

      Jason
      I'm currently using Zaxaa.com to host my TY/Download page. Their first product tier is free so I have no additional costs in that regard.
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  • Profile picture of the author YoniLive
    Definitely, deliver the product via email.

    Once they get to your thank you page (immediately after purchase), tell them that they will get the product in their email in about 10 - 15 minute, and while they wait they "have to check out this incredible one-time offer" (sell them an OTO or link to an affiliate product for commission).

    Plus, once your new customers open your email to get something they want (the product), you are subconsciously starting a new habit in their brain (opening an email from you = receiving something they want).
    So next time you send them an email, you'll have a better open rate.
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  • Profile picture of the author shaunybb
    Hey!


    You should do both!


    They will get the thank you page with the download which that signed up for


    and also in email two you can use a tactic of "did you forget to download your report, here's the exclusive link again"


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    • Profile picture of the author ShaniquaL
      Originally Posted by shaunybb View Post

      Hey!


      You should do both!


      They will get the thank you page with the download which that signed up for


      and also in email two you can use a tactic of "did you forget to download your report, here's the exclusive link again"


      Haha, that's actually how I have it set up right now. I don't ask if they forgot to download it though. I just say, here's the link again, "just in case."
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  • Profile picture of the author Simpilot938
    It wouldn't be difficult to set up both and split test the ideas.

    As stated above, it's probably slightly better to get subscribers to get used to opening your emails, so that form of delivery might be slightly better initially, but don't let me or anyone else sway you, one way or another.

    However, the TYP does give you more opportunities for additional backend sales, so just send buyers from the email to the TYP.
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  • Profile picture of the author talfighel
    Let them enter their name and email to get the product. That way, you can offer them more products as upsells.
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  • Profile picture of the author CurtisSWN
    If you send the ebook via email, it is in danger of getting spam filtered out of their inbox. While you also want them to open the emails, so it's better to give them a download link instead of attach the document.
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  • Profile picture of the author Julien Fletcher
    Use payhip they do all that for you - its free they take about 5% on every sale..! You get a spanking ebook page or you can use the direct payment link - programme your own payment button etc with a href and img src. Brilliant delivery every time all the time.

    here is an eg of the layout etc etc -
    http://payhip.com/b/hWjX

    you can even sign upo affiliates for free and they get paid on auto through the programme - yep all free too (well less the charge on any sale).


    Jules
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    • Profile picture of the author ShaniquaL
      My current platform, Zaxaa, does all of that for free as well. But I've never heard of Payhip, so I'll be sure to check them out.
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  • Profile picture of the author bluemotion
    Originally Posted by ShaniquaL View Post

    I've created an ebook to sell and I have a sales page that connects to paypal, which then redirects to my Thank You/Download page. There, customers can download the PDF file. But I'm wondering if it would be better to send them to the Thank You page and tell them they'll receive an email with the ebook attached?

    This isn't an expensive product ($7) so I'm thinking either one would be fine, but I'd like input from experienced warriors. Have you noticed any delivery problems with either method? Do you think customers' preferences would be niche specific?

    I just want to hit the ground running once I start promoting. Any feedback would be greatly appreciated.
    Give them the link on the thank you page. But also have a link to another offer. That way you have the best of both worlds.
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  • Profile picture of the author Coby
    On your download page mention that you sent them an email with a bonus...

    Also, ask them to white list your email and to click "not spam" if it landed in the spam folder...

    This will go a long way to making sure your future emails land in their inbox and that they know who you are and why you are emailing them.

    Good luck.

    Cheers,
    Coby
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  • Profile picture of the author Terry Loomis
    As others have mentioned, you always want to get their email address first so you can follow up with them later. I like to put the download link in the email so I can take the opportunity to welcome them to my list and let them know what to expect from me.

    It also gives me a chance to ask them if they were able to check out the offer that was on the thank you page, which they were taken to immediately after entering their contact information.

    This gets them used to A) opening my emails and B) receiving valuable offers.
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  • Profile picture of the author rodonet
    Send them to a thank you page on which there's a form telling them to register by entering their email ID and password. Then they click the "register" button and are redirected to a page prompting them to login by entering their email ID and password. They are also informed that they have just been sent a welcome email. When they login they are taken to a member area featuring the download link(s) and some other useful (frequently updated) info to keep them engaged. You may then keep them updated via email sending them your new offers or affiliate links. This can be easily implemented using a PHP script or a Wordpress plugin.
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  • Profile picture of the author drewgood
    Email, for a lot of the reasons listed above.

    The key to this is that by having them get it in an email, you're immediately conditioning the customer that value will be had by opening an email from you. A small, subtle, POWERFUL thing.

    Also, if you CAN use the 'thank you' page for something else like an upsell or downsell, you should, because this is VALUABLE real estate. Here is the ONE page you can guarantee will get traffic after a purchase is made. Use it wisely. And don't use it for something that can be accomplished in another way.
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  • Profile picture of the author absolutelee
    Send them to an upsell page and email them the book. That way you'll get more revenue.
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  • Profile picture of the author Billydopey
    it would be better to send them to the Thank You page and tell them they'll receive an email with the eBook attached?
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  • Profile picture of the author zelgly2
    Hi

    it is better to send them via email. Instead of direct download. Hackers are there they can easily get your product with the download link your gave. So it is better sending manually after checking the transactions.
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  • Profile picture of the author alexhan
    Personally, I like my subscribers to check their mailbox. Because, in future, I will be shared more valuable information to them and I hope they notice my newsletter.
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  • Profile picture of the author connections
    As has been said already, thank you pages are an excellent way to offer an upsell, or share a secret bonus.

    If you decide to add your buyers to a list automatically when the sale is made it is still a good idea to let them know on the sales page that they will be added to your mailing list. Some people object to just be added because they bought something from you.

    That being said, a thank you page is a good pace to make an offer to sign-up for your newsletter, and perhaps receive an EXTRA bonus for doing so.
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  • Profile picture of the author jbsmith
    Agreed, I use Order page to OTO to Thank You Page (for either original order or upsell order) which indicates they will receive download instructions in email - that is programmed into autoresponder linked to either Paypal, Clickbank or Ejunkie (I use all 3 for different product mixes)

    Jeff
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