Why are ebooks so popular?

31 replies
Is a subjective perception but it seems to me that e-books are experiencing a growing popularity among English-speaking bloggers.

Why are they so convenient?
For those who have just started in this world of blogs and online business just have to take a step back. There are many reasons that explain why Ebooks are so popular these days, and this are some of this reasons:

Digital format: one of the popular formats is PDF. As the name says the book is not available in physical version but in digital with the possibility of viewing it through different devices (iPad, Kindle, laptop, PC, etc.). An electronic book also allows an easy diffusion that being of payment can be a great disadvantage for the author.
Low cost of acquisition: since there is no cost of printing none the production of a new e-book does not consume any type of resources. Consequently the selling price may be much lower leaving still an attractive profit margin.
Total independence of the author: even if this is changing to take out a book you typically need an editorial. An e-book allows anyone to become an author without having to invest many resources other than own time.

Reasons for the user to purchase an e-book
Lower cost is not the only reason to buy an e-book. It is probably one of the least relevant of the ones exposed here.

1. Trust in the author: When someone buys an e-book, there is usually some confidence in the author. Many bloggers use the link already created with readers to develop offers that 100% with the needs of their audience. Trust is the basis of business and for anyone who wants to create a community around their blog.

2. Tutorial content: The vast majority of e-books meet one or more viral content requirements. A high percentage of eBooks are manuals or tutorials. It is suitable for a beginner target audience looking for information that provides a solution to a problem step by step. Between 80-90% of the visitors of your blog are newbies within the theme that you bring.

3. Offline use: even if it does not look like the always on status (still) does not exist. There are always moments of disconnection desired or involuntary. The e-book provides the ability to consume online content offline. Many authors already take into account the different formats that have different devices and platforms offering great flexibility for the consumer.

4. Saving time: an e-book fulfills an important task. A user does not buy it just because it costs him less than a book or can read it on his iPad. Sometimes it's even the identical content that already exists in blogs. The big difference is that an e-book does the work of structuring, adding and summarizing the content, starting with the simplest ending with the most complex.

You would not be the first to fail in the attempt to sell e-books online. Although you always see and read some success stories are often the exception. Given the reasons why a user is willing to pay for content on the internet (99.9% is free) you increase your chances of success.

What are your buying motives and tips for selling e-books online?
#ebooks #popular
  • Profile picture of the author MValmont
    I agree, and this is why I published over 300 ebooks on kindle...

    This is a little business that I have: I pay people to write these ebooks for me, then I market them on Amazon kindle.
    {{ DiscussionBoard.errors[10940630].message }}
    • Profile picture of the author Lannisterdoor
      Originally Posted by MValmont View Post

      I agree, and this is why I published over 300 ebooks on kindle...

      This is a little business that I have: I pay people to write these ebooks for me, then I market them on Amazon kindle.
      Woow, thats really an amazing number, and are your ebook doing good on Kindle? Are they producing some good passive income?
      {{ DiscussionBoard.errors[10941191].message }}
      • Profile picture of the author MValmont
        Originally Posted by Lannisterdoor View Post

        Woow, thats really an amazing number, and are your ebook doing good on Kindle? Are they producing some good passive income?
        Some do, dome don't, but I have so many of them that yes, i'm making a lot of passive income with it.
        {{ DiscussionBoard.errors[10941195].message }}
        • Profile picture of the author Lannisterdoor
          Originally Posted by MValmont View Post

          Some do, dome don't, but I have so many of them that yes, i'm making a lot of passive income with it.
          How much money are they giving you? Im just asking out of curiosity.
          {{ DiscussionBoard.errors[10943107].message }}
  • Profile picture of the author matteomatt
    Damn son, 300 books? I only have 3 but hopefully alot more soon.

    I do like e-books because alot of what I have to offer is information and experience as opposed to an actual product. At least for now. Selling e-books on and off kindle is a way to monetize that knowledge, and it is nice to be selling your own thing even if it is a book.

    Also kindle now has a very easy paperback option they are rolling out, so it may be even easier that way too.
    Signature

    If you would like some basic tutorials and useful info, please visit my site at www.dontsuckatmarketing.com

    {{ DiscussionBoard.errors[10940635].message }}
  • Profile picture of the author shaunybb
    Hey!


    Good post with some good information in it


    thanks shaun!
    Signature
    ====>READY To Be Successful Online? FIND OUT more!?<====
    You FAIL online because you have the WRONG information.....
    {{ DiscussionBoard.errors[10940681].message }}
  • Profile picture of the author Randy McLean
    I also like the fact that you can get your message out there without any filters.

    Before the internet, if your way of thinking was a little different than the norm you would have a very hard time getting your message out there.

    Take the 4-Hour Workweek. It was rejected by 25 publishers before finally being accepted the 26th time.

    And now this info is considered essential reading for entrepreneurs of all kinds.

    An ebook will let you bypass this frustration.

    You can also include live affiliate links in ebooks which gives you the potential to earn even more money.

    Some say that this medium is slowly dying in favor of other mediums like video but to me they seem to be selling well.

    People also say that SEO is dead, solo ads are dead etc.

    I call B.S. on that.
    Signature


    {{ DiscussionBoard.errors[10940743].message }}
    • Profile picture of the author menjac21
      yeah ebook are great because your free to sell it whenever you want and target whoever you want now the edition compnay dont have the last word population have it

      Your machine what you write ten page a minute haha
      Signature

      I Work With A Big Influencer Vick Strizheus Follow Me On Facebook For FREE Tips pm me

      {{ DiscussionBoard.errors[10957656].message }}
  • Profile picture of the author agmccall
    Ebooks are not popular. It is the information they contain that is popular. If you go back to a time before the internet you will find people marketing and buying info products.

    al
    Signature
    "Theater, sports, movies, and church are all driven primarily by an ancient desire to be in each other’s proximity." ~David Marcus~
    {{ DiscussionBoard.errors[10941339].message }}
  • Profile picture of the author Mattj84
    You are definitely correct. All of your points are dead on. Ebooks are easily adaptable and can contain a bunch of affiliate links. Great post and keep the good stuff coming
    Signature

    Moderator's Note: Affiliate sig not allowed. Please edit.

    {{ DiscussionBoard.errors[10943374].message }}
  • Profile picture of the author unlimitedoptions
    Hi: Your article provides very good reasoning for ebooks. Thanks.
    My buying motives are to get content that is digital, immediately accessible, and doesn't take up space on my book shelf.

    You may already know this but putting your books on several platforms will grow your exposure and sales. Amazon is the biggest dog on the block, but other platforms (Kobo, IBooks, Barnes & Nobles) offer expansion opportunities.

    Good luck,

    Dan
    Signature
    Exactly What I am Doing to Easily Build Consistent Recurring Income.
    WATCH FREE VIDEO HERE
    {{ DiscussionBoard.errors[10945865].message }}
  • Profile picture of the author jbsmith
    Top selling ebooks are purchased because they offer both a desired outcome (to be more attractive, happier, more popular, rid of an illness or health challenge, have more money and/or control over one's life, etc...) and the perception is that a) That blogger, personality or company can provide them with a more current, faster or more proven way of getting there. As an ebook, they can get instant gratification around a deeply held desire to have, be, do or become something they want very badly in life. In a sense, top selling non-fiction ebooks are "Hope For Fulfilling A Deeply Held Desire In A Package"

    Too many ebook authors miss this and instead look at their ebooks as simply information or a chance to give people what the author views is needed instead of tapping into the desire and hopes of their market.

    From a bloggers perspective, they typically want both the revenue and branding that a digital product brings them over their blog...at least that's what the bloggers who we have worked with are after.

    Jeff
    {{ DiscussionBoard.errors[10946564].message }}
  • Profile picture of the author Rose Anderson
    I love ebooks because they are available for immediate download. The nearest bookstore is 45 minutes away (though I still visit often) and amazon takes a day or two for delivery. Sometimes I need research material right NOW and can't find what I want in free online sources.

    Rose
    {{ DiscussionBoard.errors[10947475].message }}
  • Profile picture of the author javrsmith
    If people buy an Amazon Kindle book, they can also go to read.amazon.com from any browser. I have made a lot of extra ebook sales after I let people know about this fact.
    {{ DiscussionBoard.errors[10947654].message }}
  • Profile picture of the author shmol
    For me ebooks are great because you can pay for it and download it in seconds anytime of the day or night.

    However, with that said, I still like a good old school book or magazine
    {{ DiscussionBoard.errors[10947713].message }}
  • Hey!

    Good theme, And Good Post,I Like This,
    In this way we can generate our knowledge

    Happy working
    Signature
    Gordon Law LTD offers Chicago IRS lawyer service.
    {{ DiscussionBoard.errors[10948228].message }}
  • Profile picture of the author seobro
    When a customer buys my product, I can send them a FREE e-book and each copy costs me less than one penny. Color images in paperback books are expensive. Also, you must pay postage and delivery takes many days instead of one sec.

    I have found the big three in moving items are:
    • FREE SHIP
    • FREE GIFT
    • FREE BOOK
    {{ DiscussionBoard.errors[10948400].message }}
  • Profile picture of the author absolutelee
    Great post! ebooks can be a significant source of recurring revenue. Got to love that passive income. Very impressed with the guy who's got 300!
    {{ DiscussionBoard.errors[10948431].message }}
  • Profile picture of the author Sam JTB
    It's just a super easy thing to create (think of a bunch of well thought out blogs crammed together). And people love when eBooks are free!
    {{ DiscussionBoard.errors[10948515].message }}
  • Profile picture of the author Jonathan 2.0
    I suppose the question (for certain eBooks) would be:

    "Why is valuable, how-to content (that helps people reach their goals/results) so popular?" Many people forget what they're selling.
    : )

    Jonathan
    Signature
    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
    {{ DiscussionBoard.errors[10948849].message }}
  • Profile picture of the author tangiau24
    With the development of technology of electronic reading devices in turn are born. These products are popular because of the compact and handy of them, readers can find easily find titles and customize the font, brightness. Today, with the explosion of electronic devices such as smartphones, tablets, the selection of eBooks to reading books, learn about free time, resting ...
    {{ DiscussionBoard.errors[10957145].message }}
  • Profile picture of the author aminaamerica
    Thanks for sharing your valuable Idea. Yes, I think the Ebook is so popular for many reason. Such as

    1. Place: it is possible to read the book from anywhere of the word.
    2. Time: It can be read at any time, there is no time problem.
    3. Availability: it can be found from anywhere of the world by easy mouse click.
    4. Cost: It is really cheap than a real book, because real book need to print & Paper expense.
    Thanks for sharing.
    {{ DiscussionBoard.errors[10957199].message }}
  • Profile picture of the author Alex Antoniazzi
    I'm having great success with selling my ebook. All my traffic is generated from my YouTube channel (I have over 150 videos) and it goes right to my sales page. Sales every day passively .
    Signature
    I'll Get You On The First Page Of Google...For FREE!https://alexantoniazzi.com
    {{ DiscussionBoard.errors[10957418].message }}
  • Profile picture of the author Brent Stangel
    We live in an age when people go to the library to use the Internet to read ebooks online.
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[10957569].message }}
  • Profile picture of the author discrat
    As Al said not necessarily that E books are popular but its the info. in them. You could have a one page free report worth millions and of course that would be popular just based on the info.and Content



    - Robert Andrew
    {{ DiscussionBoard.errors[10957641].message }}
    • Profile picture of the author Jonathan 2.0
      Originally Posted by discrat View Post

      As Al said not necessarily that E books are popular but its the info. in them. You could have a one page free report worth millions and of course that would be popular just based on the info. and Content.
      Good point/advice Robert. I think it was W. Clement Stone that offered an ebook for (something like) 15 pages for $995 which he all sold. Why? Because, like you said, people were purchasing something that it worth more than the ink and paper.

      Jonathan
      Signature
      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
      {{ DiscussionBoard.errors[10959207].message }}
  • Profile picture of the author menjac21
    the value in the book is what im gonna read is gonna help me in my goals in life if yes you know your audience.
    Signature

    I Work With A Big Influencer Vick Strizheus Follow Me On Facebook For FREE Tips pm me

    {{ DiscussionBoard.errors[10957653].message }}
  • Profile picture of the author hardworker2013
    Ebooks are popular nowadays because it is much convenient to read it on your cell phone phone or pc, tablet etc than the physical copy.
    {{ DiscussionBoard.errors[10959380].message }}
    • Profile picture of the author YasirYar
      Originally Posted by hardworker2013 View Post

      Ebooks are popular nowadays because it is much convenient to read it on your cell phone phone or pc, tablet etc than the physical copy.
      Ebooks are really good but what I really like are audio books.

      Whenever I am driving, I turn them on and get educated while on the road. It really can't get easier than that.

      I love Audible.com just because of this.
      Signature

      >>>Get your websites ACTUALLY ranked by checking these out: Quantum SEO Labs, Home Page Link Building & SERP Ability. Want to get rid of negative listings? Check out Reputation Enhancer.

      {{ DiscussionBoard.errors[10959415].message }}
      • Profile picture of the author discrat
        Originally Posted by YasirYar View Post

        Ebooks are really good but what I really like are audio books.

        Whenever I am driving, I turn them on and get educated while on the road. It really can't get easier than that.

        I love Audible.com just because of this.
        Iam still saying video has taken over. Anymore I gravitate to buying Video Products with a optional PDF instead of just straight PDF !!

        And I am willing to pay more for video course


        - Robert Andrew
        {{ DiscussionBoard.errors[10959538].message }}
    • Profile picture of the author Jonathan 2.0
      Originally Posted by hardworker2013 View Post

      Ebooks are popular nowadays because it is much convenient to read it on your cell phone phone or pc, tablet etc than the physical copy.
      Digital or not, people pay for value. For instance, if they can purchase a 7-book PDF book that cures their "acne" then it's a great transition (for something like $19) because it solves their problem.
      Signature
      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
      {{ DiscussionBoard.errors[10959532].message }}

Trending Topics