I have failed. Miserably admittedly, but in 47 years of being an opportunity seeker, and almost 20 years of being a Warrior, I can tell you some things
Marketing, it is just the act of getting your message out to potentially millions of people who have interest in your subject matter.
When a guy says I can market you, he is just saying that he has the unique knowledge, or special ability to put you in front of your market.
He knows how to get you in front of scores of people who are interested in your message. Thats what a marketer does, and that is what marketing is.
It is the act of harnessing the attention of a market segment, effectively getting a message in front of a large group of people who are interested in that message.
There are people who can do that for you such as SEO specialists
A marketing specialist can put articles all over the internet for you, with good ad copy, and have thousands of people per week coming to your web page, who are interested in your subject matter , but that is where his job ends, and if he does that , then you should be satisfied.
An SEO specialist can go through your whole website, make sure it draws visitors with the right keywords, and get you targeted traffic. You may have hundreds of people per day coming to your offer , if your site is keyword optimized properly, without any effort of your own.
But that is not what makes you successful in internet marketing.
Take this from a guy who has made a lot of money on the internet and has also failed many times before achieving that, and then even after. There have been phenomenal ups and downs, but still MOUNTAINS of internet success
Here it is :
You can buy traffic You can even buy TARGETED traffic You can get traffic that is so high quality that it is dying for your product
But when they get to your page, if you cant Sell , then you are shit, and you will be lucky to get 1 sale out of 500 visitors. That is not a fault with the system. That is natural, and even "rational" law.
I said all of this to say
By whatever means learn sales. It will translate on or off line. Learn sales, or else all of your marketing will be worthless.
If you have lots of traffic, that is because of good marketing but when they BUY and you make cash, that is because of what they saw after they landed on your page. That is because of your sales demonstration.
Two different things.
In the internet world it is referred to as copy. In the offline world it is referred to as a sales presentation.
Whether it is in person, in print, on TV, or Online, it doesnt matter how many people you can get to your offer, if they land there and you dont know how to sell, you are sunk!
Learn the timeless principles of sales which transcend all trends, which have worked , and been in play for THOUSANDS of years.
Learn the "art of sales", from the timeless masters.... and value it more than anything else.
Traffic is literally a dime a dozen, but the magic formulas in play on your web page are what create the true success and cash.
That all depends on your knowledge of sales.
A person with half of your marketing ability , and/or traffic can make 3 times your conversions, because THEY know how to SELL a person who lands on their page, and you don't.
THAT is the key factor.
Again (*passionately" pleading here...) my advice to young Warriors, is to learn to sell first, by any means Then, your marketing efforts will pay off.
You can learn a lot of that in the offline sub forum btw.
I am so tired of hearing stories about how someone got tons of targeted traffic and virtually no significant sales. You know why?
You are wasting your money on marketing if you dont know how to sell or dont have a copy writer who knows how to. A copy writer is just someone who knows sales, and they are able to translate it to paper, or to the internet.
The basic keys to success are old, though the trends and avenues are new. They transcend all of that.
My advice as a senior Warrior who has been on your journey, and who has probably made more money online then 98% of you ( and also mistakes, because I was willing to fail for success...) , is this:
Learn sales by any and all means Otherwise marketing is not effective.
That is the key that I see most people missing.
Hope this helps someone.