$30K/month sale on ebay but no sale on website

by jkiley
47 replies
Hi,

I have a store on ebay and I sell over $30K worth of items on it every month. I just created my website. I believe my website is pretty nice, and I know exactly what keywords people are putting in to get to my pages. I also believe my website is user-friendly/mobile-friendly.

But unfortunately there is almost no sale on website. Most of the people come and leave from first page.

I am trying to figure out why people are not buying thru my website.

I would appreciate any constructive feedback on it. Website is ridies.com

Thanks
#$30k or month #ebay #sale #website
  • Profile picture of the author automathings
    How much traffic have you gotten to your website so far?
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    • Profile picture of the author jkiley
      I get about 40 to 50 users a day which I believe is plenty because they come using very specific keywords. Thanks
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      Ridies.com - Leather Car Seat Covers, boot kits and interior
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  • Profile picture of the author cynthiaSEL
    Ebay is targeted people who are shopping. Whereas your website can attract anyone who is interested in information only. Just looked: very attractive site, great graphics. Probably it took you a while to get going on Ebay, right? Give that time to your site, too, as you do what you can to send the right people to it.
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    • Profile picture of the author jkiley
      Originally Posted by cynthiaSEL View Post

      Ebay is targeted people who are shopping. Whereas your website can attract anyone who is interested in information only. Just looked: very attractive site, great graphics. Probably it took you a while to get going on Ebay, right? Give that time to your site, too, as you do what you can to send the right people to it.
      Actually it didn't take much for sale on ebay. I think my first sale was within 24 hours, and I was new on ebay so I had zero feedback.

      On the website, it has been almost a month now, and I think I have had only two or three sales so far.
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      Ridies.com - Leather Car Seat Covers, boot kits and interior
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  • Profile picture of the author unifiedac
    I have to agree with @cynthiaSEL, Ebay is a much more targeted environment. Ebay does a great job of allowing people to search and filter for very specific objects and/or product categories. Also, people shop on Ebay, Amazon and other major sites because of the confidence. They are practically guaranteed to get what they order and there is a formal resolution process for problems.

    With a person website, you are getting less focused traffic and less confident shoppers. Also, people could land on your page because of a keyword search that your product wasn't meant to rank for:

    This Heavy Duty Leather Backpack is great for college books, laptop and accessories, or European Travel

    One way to avoid this is to use microdata to identify the product up front:

    https://developers.google.com/search...types/products
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  • Profile picture of the author pabda
    Hello, first thing you have to realize selling on eBay is one thing, selling on your own website is a different ball game altogether. EBay will promote product to its millions of customer's eBay's interest to make money, more sell more money for eBay through eBay's fee.
    I visited your website its good, but missing few key points.
    Try these tips.
    On the Home Page tell people about your story (how long have you been in business, how did you start)
    Put some physical photos showing your shop or warehouse.
    Photos of your operations (showing your staff making products for customers)
    Start a you tube channel show people everything above, this way you can promote your business.
    The important thing to remember is TRUST you have to build that trough your website, once you have done that everything will fall in its place.
    All the best
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    • Profile picture of the author jkiley
      Originally Posted by pabda View Post

      Hello, first thing you have to realize selling on eBay is one thing, selling on your own website is a different ball game altogether. EBay will promote product to its millions of customer's eBay's interest to make money, more sell more money for eBay through eBay's fee.
      I visited your website its good, but missing few key points.
      Try these tips.
      On the Home Page tell people about your story (how long have you been in business, how did you start)
      Put some physical photos showing your shop or warehouse.
      Photos of your operations (showing your staff making products for customers)
      Start a you tube channel show people everything above, this way you can promote your business.
      The important thing to remember is TRUST you have to build that trough your website, once you have done that everything will fall in its place.
      All the best
      Photos of people making product is a good idea but it could also backfire because all the products are made overseas.
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      Ridies.com - Leather Car Seat Covers, boot kits and interior
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  • Profile picture of the author tokyothekid
    What do you sell for 30k a month!? I need to quit my marketing job for yours. Ha!
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    • Profile picture of the author jkiley
      Originally Posted by tokyothekid View Post

      What do you sell for 30k a month!? I need to quit my marketing job for yours. Ha!
      I few months I have done more then 50K of sale :-)
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  • Profile picture of the author NMF007
    perhaps you need to do more marketing via other social media (facebook page, targetted ads to people interested in certains aspects of cars), Pinterest etc. Instagram is apparently a great place for selling things these days.

    Also an affiliate program attached to your store might help - and then target people who might be interested in promoting your site via their own link. Also approach people in car related Instagram areas who you can pay to do shout outs (there's even car instagram fiverr shoutout gigs).

    A youtube channel is a great idea but also putting your link in the comments below the videos (comment spam can create backlinks) and also commenting on car related pages like BMW from a profile that is your biz page on facebook (use a different email address to get that account) - you used to be able to comment as your business page but they took that ability away so now use a business profile but keep it separate from your personal profile in case they ban it.
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  • Profile picture of the author John Ibister
    For a first, your website is really slow. You'll need to fix that if you want to increase your conversion rates. Other than that, you need to drive more traffic to your website. 40-50 visitors is insufficient in determining whether a website is profitable or not. You'll need more - far more, before you can reach a decision on whether it's worthwhile to keep the website or not.
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  • Profile picture of the author salegurus
    It boils down to one word.....TRUST.....
    Buyers trust ebay and Paypal, you can have the best website on the internet but without trust nobody is going to buy from you.....
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  • Profile picture of the author PinkStar
    40 - 50 visitors a day in a month is roughly 1500 and out of those you've gotten 2 - 3 sales.
    I don't think that's bad for being your first month...
    Like others pointed out; could be more windowshoppers and they might come back at a later time...
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  • Profile picture of the author maxsi
    Ebay is Ebay => valuable website and Brand that people know (where they buy)

    your website is a total different approach
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  • Profile picture of the author globaloffers
    Ebay is a well-known company with high rank in all search engines. Ebay target people who are shopping worldwide. They built trust with their customers for years.
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    • Profile picture of the author jkiley
      Originally Posted by JawadAshraf View Post

      Nice earnings, mind to share your secrets about selling on eBay?

      Cheers!
      Yes...hard work and lot of failed projects
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  • Profile picture of the author yukon
    Banned
    Split test your home page and make it look just like your best selling ebay sales page without mentioning ebay anywhere on your site.

    Maybe it's the ebay HTML layout that's making the sale or people just trust the ebay brand more. Test it and find out.

    Don't get fixated on what you think looks good (website theme).
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  • Profile picture of the author sirtiman
    Your site don't have real looking seller profile with trusted badge like forums, social media pages or any buy-sell trade links. Just put something like images or videos for your visitors to trust and buy from your site. Always do some websites changes for your best conversion.
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  • Profile picture of the author absolutelee
    I think I might skip the website part and figure out how to scale out eBay more. Platforms like eBay that generate and focus traffic (Amazon is one) actually do 99% of the work for you!
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    • Profile picture of the author jkiley
      Originally Posted by absolutelee View Post

      I think I might skip the website part and figure out how to scale out eBay more. Platforms like eBay that generate and focus traffic (Amazon is one) actually do 99% of the work for you!
      That would not be smart for me. I just need to figure it out. Platform I don't control can be taken away anytime.
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    • Profile picture of the author velvetcake
      agree with jkiley. what if ebay raises seller fees? or gets sold and new owners mess up badly? myspace, yahoo/ tumblr, vine all had bad management. the more variables under your control (own website, email list) the better.
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  • Profile picture of the author YasirYar
    Ask yourself: Does the site rank for the right keywords in the search engines?
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  • Profile picture of the author Happy Family
    Your home page has major flaws in the messaging. If you are getting 50 hits a day, you should be converting a few sales from this. Your bounce rate is 100% there's a problem with your messaging. When I went to your website, I didn't know what you were selling. It took me a few clicks and scrolling to figure it out. People do not want to do research, they want the answer and why they should buy NOW. In 4-10 seconds they should know what your product is, why they should buy it and how are you going to benefit their life. An offer, they can't refuse. All in one glance of your first look at the Home page. Also, I saw some typos on the home page. Finesse it. You can do it! Stay ambitious and revamp buddy! Look at your competitors and see what they are selling on the home page.
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    • Profile picture of the author jkiley
      Originally Posted by Happy Family View Post

      Your home page has major flaws in the messaging. If you are getting 50 hits a day, you should be converting a few sales from this. Your bounce rate is 100% there's a problem with your messaging. When I went to your website, I didn't know what you were selling. It took me a few clicks and scrolling to figure it out. People do not want to do research, they want the answer and why they should buy NOW. In 4-10 seconds they should know what your product is, why they should buy it and how are you going to benefit their life. An offer, they can't refuse. All in one glance of your first look at the Home page. Also, I saw some typos on the home page. Finesse it. You can do it! Stay ambitious and revamp buddy! Look at your competitors and see what they are selling on the home page.
      I am sorry but you don't know what you are talking about.

      I am not asking some random guy to come to my website and click on "Buy It Now" button within 4 seconds. It is not a squeeze page. It is a website of physical products with an average price of $400.

      And yes, I have been comparing my website to my competitors.
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      • Profile picture of the author swiftimpulse
        Originally Posted by jkiley View Post

        I am sorry but you don't know what you are talking about.

        I am not asking some random guy to come to my website and click on "Buy It Now" button within 4 seconds. It is not a squeeze page. It is a website of physical products with an average price of $400.
        While that may not be your aim, the design of your site should guide your prospective buyer to make that decision. You've come here for advice so there'll be different interpretations given as to why the person visiting might suspect you are having some trouble with the conversion.

        I think you should try defaulting onto your products page and skip your home page entirely - see if that adjusts the conversions. A better way to do that would be to set up a brand new website with identical code etc. with just that minor difference (defaulting to Products page) between the two sites. See which one converts better.

        Once that's done, whichever ends up being the better choice - set that as default for both sites. Then move on to testing something else, e.g. colour, sizing etc. Basically split test everything to success. Start with big things, finish with small differences, see what works for you.

        Good luck.
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        • Profile picture of the author jkiley
          Originally Posted by swiftimpulse View Post

          I think you should try defaulting onto your products page and skip your home page entirely - see if that adjusts the conversions. A better way to do that would be to set up a brand new website with identical code etc. with just that minor difference (defaulting to Products page) between the two sites. See which one converts better.

          Good luck.
          Not sure what you mean by defaulting to products page? You mean, main page should have list of all the products? I do have a product list page. Make that my main page?
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  • Profile picture of the author John Romaine
    Are you slipping a flyer and business card in with your deliveries to promote your site?
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  • Why make SEO to a site when your target clients are more easily found on Ebay?
    This is my suggestion:
    when you clients buy on ebay send them with the item also a your flyer where you say that in the next puchases they will save 5% on your articles.
    Use incentivation techniques.
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    • Profile picture of the author jkiley
      Originally Posted by Antonio De Santis View Post

      Why make SEO to a site when your target clients are more easily found on Ebay?
      This is my suggestion:
      when you clients buy on ebay send them with the item also a your flyer where you say that in the next puchases they will save 5% on your articles.
      Use incentivation techniques.
      Yes, I am going to do something similar. Prices on my website will be 5% lower then prices on ebay. Currently they are about same.
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  • Profile picture of the author davejarvys
    Hey couple of quick questions?

    Is your product a one and done type deal or will buyers come back for more products or related items?

    Where is your current traffic coming from?

    If it's not a one and done then I would be concentrating on getting your existing customers to reorder from you instead if eBay. Coupon codes and freebies are great incentives.

    Additionally do you have your analytics set up. If so can you identify where people are leaving your site.

    I would also highly recommend investing in retargetting and abandoned cart recovery
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  • Profile picture of the author drewgood
    This was already mentioned on this thread, but trust is the big issue. With ebay/paypal, there is buyer protection, there's a "safe" place to add credit card info, there's this manufactured sense of security.

    What you might want to do is pitch your site to every person who buys from you on ebay. Once they have a good experience with you on ebay, they'll feel better about shopping and buying with you on a different format.
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  • Profile picture of the author feedmemoreadscom
    Think about it from a buyer's viewpoint. Its a matter of trust most people feel safer buying on an established site like eBay (where there policies favours buyers) rather than individual websites even if you are an highly rated eBay seller.
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  • Profile picture of the author leader
    Since your product is pretty high-ticket, as opposed to do-dads under the $50 range, it is more of a challenge to get sales on an unknown website because of the consumer trust issue as others have pointed out. eBay has the trust so its much easier to make sales there.

    Definitely you should be including promo material in your shipments with hopes of bringing buyers back, directly to your website.

    However, with an item like this, I'm not sure how frequently you would be getting repeat purchases.

    If I were you, I'd be looking to develop an adjacent, complimentary product line, so that once you have a buyer, you can turn them into a repeat customer for other items they are likely to want and need. In this case, other types of car accessories.

    Its always much easier to sell to someone who has bought from you before, than it is to sell to someone brand new. Acquiring the first purchase is the hardest part of the battle - so once you've done that, you're leaving money on the table if you don't find other items to sell that your customers are likely to be interested in.

    So there is an opportunity for you there. Maybe you should be focusing more along those lines (on your website). With the type of product you have, expanding your product range can only be a good thing for you.

    How long have you been selling on eBay? You're definitely doing well. Some people struggle in that highly competitive environment, so the fact that you can capture customers there, and then maybe build an ongoing relationship with them, bringing the back to your site to buy from an expanded line of complimentary products (as I'm suggesting) gives you a great launching point.
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    • Profile picture of the author jkiley
      Originally Posted by leader View Post

      How long have you been selling on eBay?
      It has been 2 years.
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  • Profile picture of the author warquoc
    you have a very good income. As for not sell on the website may be interested in the buyer's trust over ebay
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  • Profile picture of the author JohnMcCabe
    Your biggest problem is that you ain't eBay. No years of branding, no customer protection policy, only short, vague testimonials, etc.

    Your second problem is you worked hard to develop a pretty site, but it should be a site designed to funnel people to buy buttons.

    When I opened your page, the whole screen of my laptop was filled by a slide show. (Side issue - the Trumpian "make your car look great again" is clever, but the image is so wide that half of the message is lost beyond my screen.)

    That page should be all about getting people to the products they presumably searched for, given you said that people were finding you for very specific terms. If I'm searching for "leather Corvette seat covers", I want you to help me find leather Corvette seat covers. Don't make me hunt with the feature-related blurbs you have now. Save those for a category page, and make them specific to the category.

    I didn't dig very deep, so maybe you're already doing this, but you should be using your eBay experience to help with trust issues. Give people a reason to trust you and buy from your site.

    "I've been selling these high quality covers on eBay for X years, and over that time I've had a 99% (or whatever) feedback rating. You can see what my past customers have said here (link to feedback). You have a choice now. You can buy directly from me, and I give you a discount because I don't have to pay eBay fees, or you can buy on eBay and get all the things they offer. The only bad choice is sticking with your old seat covers."

    You can use that if you want, or play with the wording to make it sound like you. I just did it off the top of my head to make a point.
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    • Profile picture of the author jkiley
      Originally Posted by JohnMcCabe View Post

      Your biggest problem is that you ain't eBay. No years of branding, no customer protection policy, only short, vague testimonials, etc.

      Your second problem is you worked hard to develop a pretty site, but it should be a site designed to funnel people to buy buttons.

      When I opened your page, the whole screen of my laptop was filled by a slide show. (Side issue - the Trumpian "make your car look great again" is clever, but the image is so wide that half of the message is lost beyond my screen.)

      That page should be all about getting people to the products they presumably searched for, given you said that people were finding you for very specific terms. If I'm searching for "leather Corvette seat covers", I want you to help me find leather Corvette seat covers. Don't make me hunt with the feature-related blurbs you have now. Save those for a category page, and make them specific to the category.

      I didn't dig very deep, so maybe you're already doing this, but you should be using your eBay experience to help with trust issues. Give people a reason to trust you and buy from your site.

      "I've been selling these high quality covers on eBay for X years, and over that time I've had a 99% (or whatever) feedback rating. You can see what my past customers have said here (link to feedback). You have a choice now. You can buy directly from me, and I give you a discount because I don't have to pay eBay fees, or you can buy on eBay and get all the things they offer. The only bad choice is sticking with your old seat covers."

      You can use that if you want, or play with the wording to make it sound like you. I just did it off the top of my head to make a point.
      Good ideas...but... I feel if I mention ebay then people will prefer to goto ebay and get the items from there (unless there is a big price difference). I don't want people to buy from ebay once they are on my website. I loose lot of $$$ to ebay and also dealing with ebay rating system is not easy. Their rating system gives no power to sellers. Buyer can make up any excuse and seller has to accept the return item even if they put rocks in the box.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by jkiley View Post

        Good ideas...but... I feel if I mention ebay then people will prefer to goto ebay and get the items from there (unless there is a big price difference). I don't want people to buy from ebay once they are on my website. I loose lot of $$$ to ebay and also dealing with ebay rating system is not easy. Their rating system gives no power to sellers. Buyer can make up any excuse and seller has to accept the return item even if they put rocks in the box.
        I understand your concerns, but let me ask you this...

        Would you rather they buy from you on eBay, or not at all?

        There has to be a reason, besides price, for people to buy directly from your site rather than eBay. Find it, and you are on your way.

        It occurs to me that an image of your feedback rating, with dates showing you've been selling successfully for a considerable period of time, might do just as well in building trust as actually linking to eBay. It would have to be better than a handful of anonymous tweets like you're using now.
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  • Profile picture of the author curly sue
    Ebay has earned the trust of customers over the years, its one of the number one goto places for buyers. it will take a while for your site to achieve the same trust.
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  • Profile picture of the author NewParadigm
    what does your site offer over someone buying on ebay? one big objection for me is people hate creating new accounts, especially on independent sites. Most have ebay/amazon accounts already. It's quick and convenient. Maybe use google/FB login, or a streamlined checkout w/out creating accounts etc....
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  • Profile picture of the author Angel Jessica
    Originally Posted by jkiley View Post

    Hi,

    I have a store on ebay and I sell over $30K worth of items on it every month. I just created my website. I believe my website is pretty nice, and I know exactly what keywords people are putting in to get to my pages. I also believe my website is user-friendly/mobile-friendly.

    But unfortunately there is almost no sale on website. Most of the people come and leave from first page.

    I am trying to figure out why people are not buying thru my website.

    I would appreciate any constructive feedback on it. Website is ridies.com

    Thanks
    Hello dear,

    to reduce bounce rate, you need to add good quality product. So that users will come to your website and take interest in your product which will increase engagement.
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    • Profile picture of the author Tuned Hosting
      Originally Posted by Angel Jessica View Post

      Hello dear,

      to reduce bounce rate, you need to add good quality product. So that users will come to your website and take interest in your product which will increase engagement.
      Seems like the poster has a great product, if sales on eBay are indication, seems like issue perhaps could be traffic qualification... are they really looking for what you are selling, look at incoming search terms visitors are using to get to your site and adjust based on that, i.e. if users are coming to your site for search terms you don't intend... terms that are somewhat bogus...i.e. not really related.

      Look at the conversions on those terms, then adjust your content to bring in results you desire.

      Or... Hire a company to perform some serious work on your site.

      It always comes down to your time or your money and which your would rather part with. You are making money, yes?

      Invest, it is a write off and hopefully you have the budget to expand, it sounds like that is what you need to do...

      A long time ago I learned to stop pinching pennies by doing all the work myself... outsource, use people with knowledge to get the job done, Henry Ford knew about jack on the mechanics of building a car, he hired people that know what they are doing to design and build them.

      Seems like you need less advise on how to get traffic that converts on your site and more on releasing the reins, loosen your control of every aspect, direct rather than doing...

      Hire people now to do this stuff, you are making the income to do it, your business will grow exponentially if you do.
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  • Profile picture of the author Spintent
    Well maybe you can give them a bonus or something (doesn't have to be money) if they buy through your site over ebay. There has to be some incentive in order to intercept the sale from ebay. No website, I don't care how pretty it is, is not gonna come in and just take the transaction from ebay without some real creative tactics. People have come to trust and respect them to much.
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    • Profile picture of the author Tuned Hosting
      Originally Posted by Spintent View Post

      Well maybe you can give them a bonus or something (doesn't have to be money) if they buy through your site over ebay. There has to be some incentive in order to intercept the sale from ebay. No website, I don't care how pretty it is, is not gonna come in and just take the transaction from ebay without some real creative tactics. People have come to trust and respect them to much.
      I guess I have to disagree slightly here, websites can beat eBay for sales... and can have the same respect or even more depending on your point of view of a company and their site or policies.

      The issue for this poster is that they need to gain solid verifiable traffic, i.e. legitimate non bogus source traffic, and a lot of it to compete with the traffic that they can get from eBay using their specialized sales platform and abundant traffic.

      If trust is the issue and I don't know what the poster's eBay rep is, etc., as I haven't looked, it seems that simply posting a link to their very popular and sales rich eBay store they should be able to gain that trust via 'osmosis' and and transact sales via their own website and given the correct traffic... they might just kick the crap out of the sales eBay generates...

      They just need to get as many direct searches of their product via the search engines as they do via eBay, plus a % if you take into account eBay's 'trust factor' in order to match them.

      BTW, nice website, it is now all about traffic, qualified, i.e. motivated and ready to buy your product traffic, not just dumb blind traffic, etc.

      Cool concept, keep up the great work and I wish you the best success and abundance for you and your family.
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  • Profile picture of the author Tuned Hosting
    Originally Posted by jkiley View Post

    Hi,

    I have a store on ebay and I sell over $30K worth of items on it every month. I just created my website. I believe my website is pretty nice, and I know exactly what keywords people are putting in to get to my pages. I also believe my website is user-friendly/mobile-friendly.

    But unfortunately there is almost no sale on website. Most of the people come and leave from first page.

    I am trying to figure out why people are not buying thru my website.

    I would appreciate any constructive feedback on it. Website is ridies.com

    Thanks

    I guess the first issue is that your site doesn't pull up? I guess you have taken it down in favor of staying on eBay?

    I must say, I ENVY your sales on eBay, I personally did sell sports memorabilia on there in the past, millions in cards sold, but I just barely kept at the 27K mark each month... LOL.

    HA! I'm a damn good marketer too... Just wanted to say you are CRUSHING it on ebay buddy!

    I do really admire your achievement, it isn't a cake walk to get to that level, great work!
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    • Profile picture of the author Tuned Hosting
      Originally Posted by Tuned Hosting View Post

      I guess the first issue is that your site doesn't pull up? I guess you have taken it down in favor of staying on eBay?

      I must say, I ENVY your sales on eBay, I personally did sell sports memorabilia on there in the past, millions in cards sold, but I just barely kept at the 27K mark each month... LOL.

      HA! I'm a damn good marketer too... Just wanted to say you are CRUSHING it on ebay buddy!

      I do really admire your achievement, it isn't a cake walk to get to that level, great work!
      Looks like the issue on your site was a temp one, it is back up now, just wanted to follow up and let people know your site is actually functional.
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