$30K/month sale on ebay but no sale on website

How much traffic have you gotten to your website so far?

Ebay is targeted people who are shopping. Whereas your website can attract anyone who is interested in information only. Just looked: very attractive site, great graphics. Probably it took you a while to get going on Ebay, right? Give that time to your site, too, as you do what you can to send the right people to it.

I have to agree with @cynthiaSEL, Ebay is a much more targeted environment. Ebay does a great job of allowing people to search and filter for very specific objects and/or product categories. Also, people shop on Ebay, Amazon and other major sites because of the confidence. They are practically guaranteed to get what they order and there is a formal resolution process for problems.

With a person website, you are getting less focused traffic and less confident shoppers. Also, people could land on your page because of a keyword search that your product wasn't meant to rank for:

This Heavy Duty Leather Backpack is great for college books, laptop and accessories, or European Travel

One way to avoid this is to use microdata to identify the product up front:

https://developers.google.com/search...types/products

Hello, first thing you have to realize selling on eBay is one thing, selling on your own website is a different ball game altogether. EBay will promote product to its millions of customer's eBay's interest to make money, more sell more money for eBay through eBay's fee.
I visited your website its good, but missing few key points.
Try these tips.
On the Home Page tell people about your story (how long have you been in business, how did you start)
Put some physical photos showing your shop or warehouse.
Photos of your operations (showing your staff making products for customers)
Start a you tube channel show people everything above, this way you can promote your business.
The important thing to remember is TRUST you have to build that trough your website, once you have done that everything will fall in its place.
All the best

What do you sell for 30k a month!? I need to quit my marketing job for yours. Ha!

perhaps you need to do more marketing via other social media (facebook page, targetted ads to people interested in certains aspects of cars), Pinterest etc. Instagram is apparently a great place for selling things these days.

Also an affiliate program attached to your store might help - and then target people who might be interested in promoting your site via their own link. Also approach people in car related Instagram areas who you can pay to do shout outs (there's even car instagram fiverr shoutout gigs).

A youtube channel is a great idea but also putting your link in the comments below the videos (comment spam can create backlinks) and also commenting on car related pages like BMW from a profile that is your biz page on facebook (use a different email address to get that account) - you used to be able to comment as your business page but they took that ability away so now use a business profile but keep it separate from your personal profile in case they ban it.

For a first, your website is really slow. You'll need to fix that if you want to increase your conversion rates. Other than that, you need to drive more traffic to your website. 40-50 visitors is insufficient in determining whether a website is profitable or not. You'll need more - far more, before you can reach a decision on whether it's worthwhile to keep the website or not.

It boils down to one word.....TRUST.....
Buyers trust ebay and Paypal, you can have the best website on the internet but without trust nobody is going to buy from you.....

40 - 50 visitors a day in a month is roughly 1500 and out of those you've gotten 2 - 3 sales.
I don't think that's bad for being your first month...
Like others pointed out; could be more windowshoppers and they might come back at a later time...

Ebay is Ebay => valuable website and Brand that people know (where they buy)

your website is a total different approach

Ebay is a well-known company with high rank in all search engines. Ebay target people who are shopping worldwide. They built trust with their customers for years.

Nice earnings, mind to share your secrets about selling on eBay?

Cheers!

Split test your home page and make it look just like your best selling ebay sales page without mentioning ebay anywhere on your site.

Maybe it's the ebay HTML layout that's making the sale or people just trust the ebay brand more. Test it and find out.

Don't get fixated on what you think looks good (website theme).

Your site don't have real looking seller profile with trusted badge like forums, social media pages or any buy-sell trade links. Just put something like images or videos for your visitors to trust and buy from your site. Always do some websites changes for your best conversion.

I think I might skip the website part and figure out how to scale out eBay more. Platforms like eBay that generate and focus traffic (Amazon is one) actually do 99% of the work for you!

Ask yourself: Does the site rank for the right keywords in the search engines?

Your home page has major flaws in the messaging. If you are getting 50 hits a day, you should be converting a few sales from this. Your bounce rate is 100% there's a problem with your messaging. When I went to your website, I didn't know what you were selling. It took me a few clicks and scrolling to figure it out. People do not want to do research, they want the answer and why they should buy NOW. In 4-10 seconds they should know what your product is, why they should buy it and how are you going to benefit their life. An offer, they can't refuse. All in one glance of your first look at the Home page. Also, I saw some typos on the home page. Finesse it. You can do it! Stay ambitious and revamp buddy! Look at your competitors and see what they are selling on the home page.

Are you slipping a flyer and business card in with your deliveries to promote your site?

Why make SEO to a site when your target clients are more easily found on Ebay?
This is my suggestion:
when you clients buy on ebay send them with the item also a your flyer where you say that in the next puchases they will save 5% on your articles.
Use incentivation techniques.

Hey couple of quick questions?

Is your product a one and done type deal or will buyers come back for more products or related items?

Where is your current traffic coming from?

If it's not a one and done then I would be concentrating on getting your existing customers to reorder from you instead if eBay. Coupon codes and freebies are great incentives.

Additionally do you have your analytics set up. If so can you identify where people are leaving your site.

I would also highly recommend investing in retargetting and abandoned cart recovery

This was already mentioned on this thread, but trust is the big issue. With ebay/paypal, there is buyer protection, there's a "safe" place to add credit card info, there's this manufactured sense of security.

What you might want to do is pitch your site to every person who buys from you on ebay. Once they have a good experience with you on ebay, they'll feel better about shopping and buying with you on a different format.

Think about it from a buyer's viewpoint. Its a matter of trust most people feel safer buying on an established site like eBay (where there policies favours buyers) rather than individual websites even if you are an highly rated eBay seller.

Since your product is pretty high-ticket, as opposed to do-dads under the $50 range, it is more of a challenge to get sales on an unknown website because of the consumer trust issue as others have pointed out. eBay has the trust so its much easier to make sales there.

Definitely you should be including promo material in your shipments with hopes of bringing buyers back, directly to your website.

However, with an item like this, I'm not sure how frequently you would be getting repeat purchases.

If I were you, I'd be looking to develop an adjacent, complimentary product line, so that once you have a buyer, you can turn them into a repeat customer for other items they are likely to want and need. In this case, other types of car accessories.

Its always much easier to sell to someone who has bought from you before, than it is to sell to someone brand new. Acquiring the first purchase is the hardest part of the battle - so once you've done that, you're leaving money on the table if you don't find other items to sell that your customers are likely to be interested in.

So there is an opportunity for you there. Maybe you should be focusing more along those lines (on your website). With the type of product you have, expanding your product range can only be a good thing for you.

How long have you been selling on eBay? You're definitely doing well. Some people struggle in that highly competitive environment, so the fact that you can capture customers there, and then maybe build an ongoing relationship with them, bringing the back to your site to buy from an expanded line of complimentary products (as I'm suggesting) gives you a great launching point.

you have a very good income. As for not sell on the website may be interested in the buyer's trust over ebay

Your biggest problem is that you ain't eBay. No years of branding, no customer protection policy, only short, vague testimonials, etc.

Your second problem is you worked hard to develop a pretty site, but it should be a site designed to funnel people to buy buttons.

When I opened your page, the whole screen of my laptop was filled by a slide show. (Side issue - the Trumpian "make your car look great again" is clever, but the image is so wide that half of the message is lost beyond my screen.)

That page should be all about getting people to the products they presumably searched for, given you said that people were finding you for very specific terms. If I'm searching for "leather Corvette seat covers", I want you to help me find leather Corvette seat covers. Don't make me hunt with the feature-related blurbs you have now. Save those for a category page, and make them specific to the category.

I didn't dig very deep, so maybe you're already doing this, but you should be using your eBay experience to help with trust issues. Give people a reason to trust you and buy from your site.

"I've been selling these high quality covers on eBay for X years, and over that time I've had a 99% (or whatever) feedback rating. You can see what my past customers have said here (link to feedback). You have a choice now. You can buy directly from me, and I give you a discount because I don't have to pay eBay fees, or you can buy on eBay and get all the things they offer. The only bad choice is sticking with your old seat covers."

You can use that if you want, or play with the wording to make it sound like you. I just did it off the top of my head to make a point.

Ebay has earned the trust of customers over the years, its one of the number one goto places for buyers. it will take a while for your site to achieve the same trust.

what does your site offer over someone buying on ebay? one big objection for me is people hate creating new accounts, especially on independent sites. Most have ebay/amazon accounts already. It's quick and convenient. Maybe use google/FB login, or a streamlined checkout w/out creating accounts etc....

Hello dear,

to reduce bounce rate, you need to add good quality product. So that users will come to your website and take interest in your product which will increase engagement.

Well maybe you can give them a bonus or something (doesn't have to be money) if they buy through your site over ebay. There has to be some incentive in order to intercept the sale from ebay. No website, I don't care how pretty it is, is not gonna come in and just take the transaction from ebay without some real creative tactics. People have come to trust and respect them to much.

I guess the first issue is that your site doesn't pull up? I guess you have taken it down in favor of staying on eBay?

I must say, I ENVY your sales on eBay, I personally did sell sports memorabilia on there in the past, millions in cards sold, but I just barely kept at the 27K mark each month... LOL.

HA! I'm a damn good marketer too... Just wanted to say you are CRUSHING it on ebay buddy!

I do really admire your achievement, it isn't a cake walk to get to that level, great work!