A big question

90% of these products do not work, the authors make only sell the products themselves

Often the purpose of low ticket items is to get you onto the buyers list, and further along the sales funnel where you're offered more expensive items. Spending a couple of grand on an unknown entity can be perceived as high risk, while $7 is a relatively risk free commitment.

In my experience, I do it for these reasons and also because.. do I want to be speaking to freebie seekers, or want to speak to people who are willing to spend money?

And most products have a 100% money back guarantee anyway, so if it doesn't meet your expectations you haven't lost anything.

I agree with Micheal Meaney, the main offer is cheap enough to get you to buy the product and on a list. What this does is helps pay for the expense that went into the product. Once you buy you are in a funnel. The funnel starts wide and narrows toward the end.

The next segment is going to be somewhere between $47 to $97. If the first product is good and their strategy works where someone can actually make money, then the follow up product is going to help you make two to three times as much.
And on and on it can go. Getting into the thousands of dollars for just one product.

When you create a good product you want to think ahead a little. and have an upsell to offer. THink part one, part two, then part three or members only site.

I find that many of the products offer something of value, but that I have to take a bit of this one and that one to put together something that works

While it is true that some of the products sold really do no work, a lot of it is, that people tend to get excited about a new product--work at it for only a short time--and then give up only to get excited by the next product and the next and so on.

I know I sure did this when I was starting out, and to be sure, some of the products were over my head--my knowledge base at that point--I should not have purchased them.

But, I got excited and purchased it anyway, thinking, well, I can make it work,

When I really had no chance of doing so.

Would you guys say that you are suggesting more costly items or just better value from the $7 products? I don't really expect much value from a $10 product so I am happy if it does about half of what it hypes it can do...

Can any of you give an example of a product that doesn't work?


from cheap to expensive, the idea usually looks like this:

niche specific (N.S.) traffic source free/paid to N.S. squeeze page with N.S. lead magnet

....to N.S. email funnel with N.S. value and products..

the niches and traffic sources will vary...

but the ability to communicate your message to your audience for them to take 'action' is pretty much the same.

the important tip from all this: learn sales copy.

extra super-duper tip: get free sales copy case studies and swipe copy at swiped.co

all the best,
Ike Paz

A good example of a product that won't work is one that claims x amount of dollars in so many days. There are no guarantees in business or life aside from death and taxes.

I don't think that's the case.
I've been trying to promote a Clickbank product for atleast 2 months and I hadn't produced any result.
Then I purchased a Product and that's been really helpful to me for past month or so, helping me earn a more than sufficient amount.
So, it comes down to the will of the person who purchases the product.
For me, I worked my ass off after buying the same product; henceforth grabbing the results really fast.
Most people are too lazy to take action even when they know what to do!

I think its important to realise that unless we don't take action non of the products are going to work. Even if we buy the best info-product that there is in the industry and do not take action then we would not make any $$. And if we take action on even a 10$ product then there is a high chance we would make some $$.

This is not just IM, but with a lot of products.

Take the George Foreman Grill for example. On the commercials it looks so easy to clean, a simple wipe with a sponge is all it takes.

Anyone who has one knows this is not the case. Although it makes great food it is not so easy to clean.

Instead of returning it or saying it doesn't work, I watched YouTube for tips to clean it. The best example is a video I watched of a guy using tin foil to cook the food on. Virtually no clean up.

It was up to me to figure it out. It is the same thing with IM.

Too many are looking for a solution outside of themselves.

Sure, there might be the odd crappy product or two but as mentioned you can return it. It is up to us as consumers to use our discretion.

I like your question and will try to answer it in my own way to the best of my understanding and experience as well as why I started a WSO. And am going to be honest with this.

1. The WSO is another way to make money.

2. Some of the money is plough back into the system newbies are been taught to take advantage of and grow the investment for the WSO seller.

3. Passion

4. We know very well not everybody is capable of following the guide on their own from the beginning to the end. And as you know, the right application is the key to a successful system and not just following my system. Some people are dumb while some are just lazy.

5. It serves as a source of education to the newbies.

Just imagine am trying to hide how to make money as an affiliate. I'm sure you have read that several times and still not able to make good money or any money from affiliate marketing. Why the heck will one with ample time and expertise want to close up an avenue of making money teaching newbies.

Imagine me concealing how to build website, logo, drive traffic to site or how to setup an autoresponder because I have lots of clients.

I'm not saying all these because I own WSOs but talking from the other side.

Anyway, it's your choice to look at us with disdain and it's also your choice to make it work for you.

Real Answer! They or most do intend to bring value and they do! It's understanding how emotions and the sales process works.

You know the thing for me is I want to see the value in the first sale before I commit to higher ticket sales. Sometimes yeah you wonder where these guy's/gal's are coming from.

Is it their own pockets or helping you out....

No this isn't how internet marketing works.

Here's how IM works:

- Find a problem.
- Solve the problem.
- BE THE BEST at solving the problem and sell it.
- Collect emails from people that are looking for your help.
- Learn how to sell your solution via these emails.
- Profit.

Occasionally I have bought some Products that were rehashed ,useless information. But the majority of Products I have purchased from people here and elsewhere have almost always had something of Value that made the Price so worth it.

Like I said this is my experience. Maybe some have experienced otherwise

- Robert Andrew

This is all about the funnel, the 'cost friendly' product is actually a filter. The purpose is to find out who is the real buyer. One the marketers get the leads, they will continue to follow up the to buy high ticket product. Because people always says, a buyer is a buyer and definitely will be a buyer.

Maybe. On the other hand, if your gold idea does really do what you say it does for people, you've just created another asset for yourself. The internet is a pretty big place too. Depending on the product and niche, it might take a while to get saturated.

Products that focus on short term tactics will die out, no doubt about it. But products that focus on long-term, time-tested strategies will hang around much longer.

Unfortunately, most of the time yes. But there are good low-priced products out there. You have to weed out the bad ones to find them though. My experience anyway.

Don't lose hope!
Reid

I agree with Micheal Meaney, the main offer is cheap enough to get you to buy the product and on a list. What this does is helps pay for the expense that went into the product. Once you buy you are in a funnel. The funnel starts wide and narrows toward the end.

The next segment is going to be somewhere between $47 to $97. If the first product is good and their strategy works where someone can actually make money, then the follow up product is going to help you make two to three times as much.
And on and on it can go. Getting into the thousands of dollars for just one product.

When you create a good product you want to think ahead a little. and have an upsell to offer. THink part one, part two, then part three or members only site.

Well, I look at it in a different way.

First, there are tons of methods you can earn money online.
If you do put some serious effort to get all the info from Google, it will just
take way too much of your time.

And I would be very happy to pay someone to get most of the information in
an organized manner. Thus I will reduce my precious time researching on the
topic. I will read the report, and straight a way go do it.

That's how internet marketing works. And marketers are not scammers (there
are exception though who sell BS coaching for $997 for the same info you can
get from a $7 product.).

$7 products are not going to put millions of dollars in your bank account but it
certainly helps in creating assets.

And there is a difference between generating excitement and hype in a sales copy.

But the problem is - most of them are suffering from Shiny Object Syndrome.

- Manidip

this is another one of those questions that pops up all the time. I can not figure what is meant by "over-hyped" can you give me an example of an over-hyped product.

thanks

al

If we accept your assumptions at face value, the answer to your big question is pretty simple.

"These people" continue selling their products because people keep buying them.

If people truly were as rational as the believe themselves to be, the "overhyped, sometimes misleading" products would quickly disappear.

You just answered your own question