Do you stick to one Niche or expand?

by nKnoWn
25 replies
Wondering about some takes about so many IMers stay around and within the same niche niche or not.

Let's say one is in a clothing , would it be smarter if one stayed around the same niche and in another category of clothing or would one actually always test waters with completely different niches and go from fashion into something like a MMO blog and such things like that? Any pros and cons to it?

Thanks for the knowledge!
#expand #niche #stick
  • Profile picture of the author savidge4
    Originally Posted by nKnoWn View Post

    Wondering about some takes about so many IMers stay around and within the same niche niche or not.

    Let's say one is in a clothing , would it be smarter if one stayed around the same niche and in another category of clothing or would one actually always test waters with completely different niches and go from fashion into something like a MMO blog and such things like that? Any pros and cons to it?

    Thanks for the knowledge!
    It depends I guess... I would think verticals.. if you are in clothing now, I would probably stay within that. Probably would sub niche from my first site. You can then cross site push from both sides broadening your reach.

    The thing you really want to look at is why you are asking the question... are you having success with the first site and looking to expand, or are you floundering and not getting anywhere and thinking its the subject that's holding you back? If you are floundering.. stay where you are at... thinking things will be different because of the subject matter is false thinking. Success breads success, and until you get there.. you will usually only leave a trail of abandoned sites.
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  • Profile picture of the author Ian Jackson
    Stick with one thing until it works for you, then expand
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  • Profile picture of the author agmccall
    only you can answer that question

    al
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  • Profile picture of the author Michael Meaney
    Personally, I enter as many niches that interest me, and scale up the ones that perform better than the rest.

    I start building a list, see how responsive they are to offers.. if they're buying lots then I offer my own products, recruit affiliates etc.
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  • Profile picture of the author EPoltrack77
    Well you need to be profitable in one market/niche first. No sense moving around if you can't make any money in the first one as long as there is a demand. Don't worry about competition so much.

    One you understand and can create campaigns that bring an ROI then its where ever you really want to go. You can stay focused in a general area or like myself I got eggs in around 3 or 4 baskets...
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  • Profile picture of the author JohnMcCabe
    Over the years, I've come to think less and less about "niches" and more about "market segments.

    As you learn more and more about what a particular market wants/needs, and the kind of things they have difficulty finding, you find more ideas for expanding your business(es).

    For example, if your market is "new mothers" you have a path they follow from newborn to starting school, along with several side branches that will sometimes relate. A new mother interested in preparing her own organic baby food may also be interested in organic cloth diapers, clothing (and exchanging said clothing as the child grows out of each size) without going broke, natural or alternative medicine (tread very carefully if you tackle this - you're playing with lives) and more.

    Multiple "niches" all serving the same market segment.

    You can also develop a range of offers, from basic information products to online communities and memberships to coaching and counseling programs (again, tread lightly and observe any licensing boundaries).

    By tailoring your offers to a specific market, you may find yourself expanding into seemingly dissimilar niches, and doing it organically based on your growing relationship with your market.

    I will echo one thing mentioned above, though. Don't be in a big hurry to expand until you have stable, working systems in place. Or, as Ed put it, you need to be profitable in one market/niche first.
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  • Profile picture of the author feedmemoreadscom
    If it were me I would stick to one niche then modify or add to it. That's how empires are built.
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  • Profile picture of the author talfighel
    One lesson I learned over the years.

    Focus on ONE niche, get good at making money with it, and continue to focus on it cause if you don't, you will lose your income overnight.
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  • Profile picture of the author myob
    Rather than chasing after niches, I have always searched within broad networks or groups of people such as within associations, professions and specific demographics. This can span hundreds of highly profitable niches, and marketing to them is a matter of matching relevant products to an engaging funnel system.

    Focusing on marketing by developing an affinity within specific groups of people who share a commonality of interests can open up a broad spectrum of lucrative niches and opportunities for referrals and cross-sales. Typically, people with common interests, vocation, members of organizations, clubs, etc tend to have similar and often predictable buying patterns.

    For example, I target medical professionals, legal specialists, accountants, mechanical/electrical/aerospace engineers, managers in business/industry, academia faculty/researchers, trade associations, churches, civic groups, etc. People are multi-dimensional, and have a wide variety of interests which can often be monetized with effective list segmentation.

    The idea idea behind this marketing concept comes from the "affinity approach" used for many decades among marketers, also known as "market basket analysis". Purchase behavior was analyzed for cross-promotions and capturing new buyers.

    In more recent years (beginning about 20 years ago or so) it has evolved into "data mining" - using advanced statistical analysis. An excellent classic which covers this concept in detail is "Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management", by Gordon S. Linoff and Michael J. Berry.

    A superb example of data mining and market-basket analysis is Amazon's ingenious algorithm for suggesting "other" products, which has no readily apparent similarity to the original search or purchase.

    This is a common experience for Amazon affiliates, where the cross-over purchase is made in addition to (or sometimes instead of) the original product being promoted. Amazon spends millions of dollars a year studying consumer demographics and associated buying behavior.
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  • Profile picture of the author discrat
    Personally I have always diversified. I know others say concentrate on just one until you become successful. But I did it a little differently and it worked well


    - Robert Andrew
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  • Profile picture of the author hynds
    I stick in one niche and expand more websites.
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  • Profile picture of the author menjac21
    i do both because a iche is very good a high conversion but expand is good too because its ong term niche as a roof a limits generic lets you sells more on long term.
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  • Profile picture of the author djayturner85
    This is obviously going to be different for each individual, however I tend to try new niches all the time just to see what else can work for me. One thing is for certain, if you do find a profitable niche then definitely stick with that.
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  • Profile picture of the author Corey Taylor
    My biggest mistake in IM was to get overwhelmed by so many ideas and starting 10 projects / 10 niches at once and this only has 1 result: Fail.

    Fail because you've got so much to do and you get so much information overload that you're not able to think clearly, lose energy fast and think that the methods "suck".

    When you master ONE money making income stream ONLY THEN start a new one. It's better to make $1000 / mo with 1 income stream rather than $0 with 10 open projects not knowing what to do with them.

    Good luck
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  • Profile picture of the author Jorkman77
    I think the best idea is to build one niche/niche campaign at a time. It takes a lot of work, optimizing and testing to get ANYTHING working online. If you have a clothing niche product, or want to be an affiliate in that niche, you know really conquer it. To me online business is like scaling mountains, not running across a buffet line. When you first start out it feels more like a buffet because that is how we act online as BUYERS. But when it comes to making money online in any niche, you have to scale that mountain. But once you scale ANY MOUNTAIN, you discover many things about making money online, about people, about sales, about what makes people click and buy and what does not. Once you have learned (that's your education) all of this, you will find you can get something going in one niche and repeat it on other niches. Learn as much as you can in online sales, IM et. These are the tools that will allow you to succeed time and time again. And remember that you succeed by failing according to Mr Jordan (Michael) so when you start and begin failing, don't get upset. Don't freak out. Don't quit. The mind tells you you should quit, others will tell you to quit. But the laws of success online are irrefutable. And that is - you WILL eventually succeed as you fail, learn, fail, learn tweak, fail learn tweak and tweak again. Good luck and God speed!
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  • Profile picture of the author Alex Antoniazzi
    Stick to one thing until you have made it profitable then move on to the next.

    Ideally you want to try to build as many passive income streams as you can and never rely on only one source of revenue so in the event one is slow or goes down completely, you're still making money.
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  • Profile picture of the author TenaciousGrease
    I started with one niche, and expanded to many. I actually got quite a few ideas from Jeff Lenney on this

    The Most Profitable Niches for 2017 & Beyond!
    (Not me, not my site, just bad ass info)

    Hope this helps!
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  • Profile picture of the author shmol
    If you are successful in the niche, I would stick with it.

    However, this does not mean you need to stick to just one aspect of the clothing niche, like men's suits,

    Once you were established there you could move into another part of the clothing niche, like women's dresses

    But, I would not jump into another part of the clothing niche until you really had the first niche site or blog going really well.
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  • Profile picture of the author brettb
    I've been in various niches but I've had most success in the two I've used a lot in real life - software and online dating.

    I was the #1 market leader for many years in a particular software micro niche. The idea was too small for a traditional software company to enter, but it was ideal for a kitchen table business.

    The nice thing about both these niches is that they're full of desparate buyers.

    Software still is a very good niche, and I would love to have another go. I'm just lacking in ideas, but they often come from problems encountered during my day job(s).
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  • Profile picture of the author jamescanz
    I would recommend one niche.

    When I first started, I dabbled in way too many niches and lost focus, and didn't get as much done.

    You can always expand later on if needed.
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  • Profile picture of the author laurencewins
    I work differently to everyone else here it seems.
    I write material for clients and only a little bit for myself.
    E.g. One client who has been with me for 7 years, in fact was my first client.
    She wants articles on diabetes. It's a HUGE niche because it leads into just about all aspects of a person's health.

    I was first asked to write 30 articles and I struggled to find ideas.
    Today, I have written over 1300 articles for her relating to aspects of diabetes and health in general, and am still going strong. I have diabetes myself so I can write about how it affects me.

    I have also written material for lots of other clients and covered a wide range of topics so you could say I have one foot in each side of the fence.
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  • Profile picture of the author allegandro
    At this moment I stick to one niche (Cars), but I think it is always good to keep an open view and when another niches comes along and you get a change to hop on that positive flow up, DO IT!
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  • Profile picture of the author Edwin Torres
    Well my goal in 2017 is to expand and get out of the IM niche and start a new business in the personal development space.

    I've always had a ton of success in niches OUTSIDE of IM so I'm excited for that.

    Of course, I'm still going to focus on growing my current IM biz.
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  • Profile picture of the author aizaku
    I've expanded to other related niches in the IM niche and dating niche with both of those lists

    but, i can't seem to expand outside the baby shower niche with that list.....

    I have two more ideas that Im going to test after the holiday email funnel irregularities die down..

    wish me luck,
    Ike Paz
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  • Profile picture of the author ChrisBa
    Originally Posted by nKnoWn View Post

    Wondering about some takes about so many IMers stay around and within the same niche niche or not.

    Let's say one is in a clothing , would it be smarter if one stayed around the same niche and in another category of clothing or would one actually always test waters with completely different niches and go from fashion into something like a MMO blog and such things like that? Any pros and cons to it?

    Thanks for the knowledge!
    IMO, when starting out, maybe just focus on 1 niche until you learn it well, but after a while you def want to diversify and not just stick with one area.

    The other thing to realize is there are sub-niches within a niche - for example in the health niche, there are several different subniches such as dieting, weight loss, health, etc
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