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Is social media for online marketing overrated!

by netwiz
4 replies
a lot of social media analysts and evangelists out there but is it all worthwhile
#marketing #media #online #overrated #social
  • Profile picture of the author MichaelHiles
    At some point, new media will just become... media. The challenges of knowing how to construct and manage a marketing and sales process within a business is still the same.

    At least until someone changes the meaning of a for-profit business (which a lot of people are desperately trying to do in political circles).
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  • Profile picture of the author LoanShark
    I agree with Michael. It will become "media". I just really don't understand how to capitalize on it yet.
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  • Profile picture of the author MichaelHiles
    You must first define a business model and objectives in order to understand how to use any tool or technique.

    Social media is just a means of generating PR, exposure, buzz, etc...

    What's your purpose and intent behind using the tool?

    Capitalizing on the techniques requires far more than making a facebook or twitter account.

    In fact, trying to build a business by starting with social media is like a car manufacturer trying to figure out how to build a plant by starting with a newspaper advertisement.

    Because it's new and exciting, it's all the "in thing".

    But when the rubber meets the road, it's just another technique to generate leads for a product or service.

    You have that, right?
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  • Profile picture of the author Austin E Anthony
    Its a huge market.
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