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What should i provide to my affiliates?

by Sophist
7 replies
Hello all,

In getting my product ready to launch, can somebody provide a concise list as to all the things I should be providing to my affiliates to ensure they have everything they need in order to market the product effectively? Things like graphics, which ones should I make available to them? Emails? etc. I want to make sure they have everything they need.

Thanks everyone.
#affiliates #provide
  • Profile picture of the author Adam Carn
    You should include stuff like:

    AdWord ads with keywords
    email ads
    banners
    blog reviews
    articles
    article resource box text
    forum signatures
    social media reviews
    video ads

    Hope that helps.

    Thanks,
    Adam
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    • Profile picture of the author Alexa Smith
      Banned
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      • Profile picture of the author Sophist
        Adam, thanks very much for your help. And Alexa thanks for breaking it down from the affiliate point of view. This helps greatly.
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        • Profile picture of the author dexterc
          For me personally...

          All of the above but some areas to note:

          - No typo mistakes in the sales page (shows credibility of the Creator)

          - Hide away the link to the affiliate pages (make it a private JV)

          - Key pointers to the Product being offered for writing Reviews (I would prefer to draft out my personal reviews based on the key pointers of the product then having mass Cut-And-Paste email promos - boring having too many promoting the similar products - end of day boils down to who is the last one who send the promo and having the cookie set)
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          • Profile picture of the author abo28
            Having a promotional package may be useful for some affiliates and JV partners that don't have the time to create it themselves (don't forget, those people are very very busy).

            On the other hand, it's true that most potential affiliates that want "ready made" promotional materials are pretty lazy, so it's possible that they won't make a lot of efforts to promote your program. Action-oriented affiliates usually conceive their own marketing strategies and create appropriate promotional tools to put those strategies into practice.
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            • Profile picture of the author Catalyst eMarketing
              The most important thing you can give affiliates IMHO is great conversion rates.

              Therefore I strongly always recommend merchants do conversion testing and tweaking with PPC before launching their affiliate program.

              WHY? The proof is in the pudding. You can have what you think is the best product and best site but until you get lots of traffic flowing to the site you can't know for sure if a good percentage are going to buy.

              You don't want to use affiliates as your guinea pigs to do your conversion testing for you. It's too hard to get good affiliates, they are hard to keep and easy to loose, if your conversions aren't up to par.
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              • Profile picture of the author Sophist
                Question: Have any of you guys ever done one promotion and looked to see the affiliates that produced the most and then for future launches only worked with those affiliates? How's something like that work?
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