Advertising Forecasts...

by shanec 1 replies
Hi All,

I am working with a friend of mine on a website. We plan to monetize the homepage using banner ads (may include video), text links and Google adsense.

Is there any research and results available showing estimated clickthrough rates from a website to the advertisers website from different types of ads such as banner ads, video etc?

The amount we charge for advertising will depend on how many ad views and clicks occur. We want to be able to give advertisers an estimate of how many times their ad will be viewed and clicked by targeted traffic visiting our website, and charge accordingly.

To make this a bit clearer, an example would be where we have 5,000 unique visitors a month. We would like to find out what percentage click on the banner or video ad, and go to the merchants site.
There's a lot of variables involved, but I was wondering if it's possible to forecast an estimated number of ad views and click throughs for this 5,000 visitors.

I hope I've explained this properly, as this will be a new site and we have no previous results to base our estimates or advertising prices on.


Thanks,
Shane.
#main internet marketing discussion forum #advertising #forecasts
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  • Profile picture of the author JMlewis
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    • Profile picture of the author proaffiliate26
      Originally Posted by JMlewis View Post

      Thx for Posting
      Please stop spamming.

      In response to Shane's original question, you'll have to test it to really see. I remember reading somewhere that click-through rates are generally between 1%-5% for certain ads, but like you said, there are many factors involved. If the content that you're advertising is similar to the content being viewed, you may find a higher click-thru rate. However, sometimes, the reverse is true.

      I would suggest charging a lower amount at first to get some buyers (make sure you tell them that prices may change in the coming months), use them as your test cases, and then charge according to your results.
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