Tips for a Good Landing Page

by Jeff Burritt Banned
13 replies
A landing page is the first page of your website a visitor sees when they click on your link or ad. You have about 3-7 seconds to get their attention, make a good impression, and convince them to take action. So design this page thoughtfully.

In no particular order, here's a few tips to craft a high performing landing page:

TARGET YOUR AUDIENCE: Is your page relevant to your visitors? You must first identify, specifically, who you want to see your landing page? You will design your page differently for millennials vs. seniors, men vs. women, business execs vs. consumers, etc.

ATTENTION GRABBING HEADLINE: You're about to learn the secret to solve your problem. Whatever it is your selling, you must nail down the pain point, and let your visitors know they must keep reading to find the solution. This grabs attention, it sorts out people who are not ideal customers, and it uses the psychological trigger of curiosity.

BUILD TRUST: There are many ways to build trust, but often only one way is needed to break trust. So make sure every word, every graphic/image, each video, every element on the page is necessary, appropriate, and reinforces the action you want your visitor to take. The mistake here is to have several good elements on your page, and then have one really stupid element ruin everything.

Heres some elements to consider having. Make sure each one is needed. And only include it if it looks good and increasing the chances a visitor will take action.

--Logo: Simple and clean or don't have one at all.

--Social Proof: Have facebook likes, customer pics and testimonials, video testimonials, etc near the top of your page. Visitors may not scroll all the way down on a long page, so make sure they know your page is proven by others quickly.

--Contact Info: Who are you? How can people reach you? Visitors don't like blind optins, they trust offers from real looking people and businesses.

--Call to Action: Clear and specific. Asking people to contact you for more info is vague. You must pick one thing you want visitors to do. Optin via email, buy now, fill out form, etc. Pick one, and make sure its reasonable for the type of offer.

--Headline & Subheadline: Test these. They're very important. Think like a newspaper or magazine. What would make a real person want to pick it up and read it.

--Bullet Points: People usually don't read every word. They skim. So make sure you have short statements with lots of white space around so their eyes can get the main idea quickly. People scroll down fast, so your message must be clearly seen in a split second.

--Images: Don't grab free clipart or cheesy stock photos. Take the time to find good quality looking images, and it's usually best to just pay for them. Make sure the images create or reinforce the emotion you want the visitor to have.

--Guarantee & Disclaimer: Helps reduce buyer anxiety. Have something professional here.

DESIGN: Does your landing page look pleasing to the eye? Is it proportioned, symmetrical, consistent color and theme. You don't want it looking like a patchwork you just threw together.

MOBILE: Does it look good on a phone? Half or perhaps more of all your visitors will be on mobile.

SECOND CHANCES: What happens when visitors try to leave? Do you have an exit pop up? Are you retargeting this page to display ads later? Yes, you do get a second chance to capture a visitor. Make sure you aren't loosing most of your traffic.
#conversions #good #landing #landing page #optins #page #salespage #tips
  • Profile picture of the author Newd
    Great tips Jeff. A visually appealing and well organized landing page is vital in order to catch and keep the attention of ultra fast-paced web visitors these days. Every element possible should be tested and split tested for maximum results.
    {{ DiscussionBoard.errors[10968384].message }}
  • Profile picture of the author JohnMcCabe
    Good summary of what makes a good sales page, but not all landing pages are sales/squeeze pages.

    So some of these elements may not be necessary or even desirable on all landing pages. As you said, the landing page is simply the first page people land on when visiting your site.

    Even so, your list can be adapted to improve most of the pages I land on.

    Good post...
    {{ DiscussionBoard.errors[10968390].message }}
  • Profile picture of the author misterkailo
    I like mine super simple with no logos or photos. Black and some red fonts and maybe an underline or two. Email capture only with no name or phone number
    {{ DiscussionBoard.errors[10968484].message }}
    • Profile picture of the author Raiser45
      Originally Posted by misterkailo View Post

      I like mine super simple with no logos or photos. Black and some red fonts and maybe an underline or two. Email capture only with no name or phone number
      Yes you're right. People don't like these fancy squeeze pages anymore because these pages look really shady.
      {{ DiscussionBoard.errors[10968515].message }}
    • Profile picture of the author Jeff Burritt
      Banned
      I agree, simple is usually best. If simple works, resist the urge to overcomplicate.


      Originally Posted by misterkailo View Post

      I like mine super simple with no logos or photos. Black and some red fonts and maybe an underline or two. Email capture only with no name or phone number
      {{ DiscussionBoard.errors[10970266].message }}
  • Profile picture of the author Raiser45
    To have a high converting landing page you should use:
    Only email field
    Arrows
    Bribe (something that you give away in exchange for a email)
    Call to action
    exit pop up

    I hope this comment was helpfull

    You can look at my landing page if you click on my link below.
    {{ DiscussionBoard.errors[10968507].message }}
  • Profile picture of the author Pava
    Thank you for a great article.
    Call to Action - this is what important from my personal experience. When user know what he want and sees a CLEAR call to action button (or other sign) - you will get a lead. Also I would add a countdown timer and clean design. Now about images. You will be shocked but working images are amateur stupid images. If it's dating - put some simple girl/boy from a real life.Don't put models or stock images.

    Happy New year
    {{ DiscussionBoard.errors[10968538].message }}
  • Profile picture of the author ChrisBa
    Good tips.
    Another to add - split test different headlines and other variables to see what converts better.
    {{ DiscussionBoard.errors[10968545].message }}
  • Profile picture of the author Steve B
    Agree with John McC ... many new IMers don't understand the purposes or differences between landing pages, sales pages and squeeze pages. The names are regularly used interchangeably but they are not different names for the same thing.

    It was unclear to me which you are talking about. Your title says "landing page" but usually landing pages welcome and direct visitors to various places on a web site that were promised in the link on the referring page. Or the landing page could be an article, video, tutorial, etc. that is the destination object of the link on the referring page. Generally, the call to action for a purchase (buy now), the social proof, the trust building and testimonials are found on the sales page.

    And of course, the squeeze page is usually a very short "above the fold" attempt to give something of value in exchange for contact information of the prospect or an opt-in asking for permission for further contact. The options are generally two: sign up or not.

    Good tips ... I just thought it was unclear which pages your were talking about.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[10968598].message }}
    • Profile picture of the author Jeff Burritt
      Banned
      I agree landing pages, sales pages and squeeze pages are terms often used interchangeably, but they are different. And so to prevent confusion, I only shared tips for landing pages.

      I titled the post for landing pages.
      I did not even mention sales pages or squeeze pages.

      So if it was unclear to you that I was talking about landing pages, then I suggest actually reading the post before responding. That might help; but then hey, to each his own



      Originally Posted by Steve B View Post

      Agree with John McC ... many new IMers don't understand the purposes or differences between landing pages, sales pages and squeeze pages. The names are regularly used interchangeably but they are not different names for the same thing.

      It was unclear to me which you are talking about. Your title says "landing page" but usually landing pages welcome and direct visitors to various places on a web site that were promised in the link on the referring page. Or the landing page could be an article, video, tutorial, etc. that is the destination object of the link on the referring page. Generally, the call to action for a purchase (buy now), the social proof, the trust building and testimonials are found on the sales page.

      And of course, the squeeze page is usually a very short "above the fold" attempt to give something of value in exchange for contact information of the prospect or an opt-in asking for permission for further contact. The options are generally two: sign up or not.

      Good tips ... I just thought it was unclear which pages your were talking about.

      Steve
      {{ DiscussionBoard.errors[10973897].message }}
  • Profile picture of the author discrat
    Thanks Jeff. Of course as others have said or inferred, a Landing Page on the front page of a Website can be distinctly different than a traditional Squeeze Page.


    - Robert Andrew
    {{ DiscussionBoard.errors[10968818].message }}
  • Profile picture of the author aizaku
    nice one,


    that being said, it's all about testing...


    what converts better depends on your traffic.


    try a few templates... simple ones, detailed ones etc...

    make sure you have a clear goal:

    --lower bounce rate

    --get more leads

    --get more sales

    then start testing

    All the best,
    -Ike Paz
    Signature
    >> 2018 Money Making Method Video Guides [NO OPTIN] <<
    80% Of These Proven Guides Are Free... ]
    {{ DiscussionBoard.errors[10968855].message }}

Trending Topics