The Sudden Influx of PostCards!

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misterwrecker

15 years ago

I think the OP is referring to online marketers that are promoting their business offline....not sure if that's what he means though.

-John

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Sean A McAlister

15 years ago

As a matter a fact I just got one today for a JV....

I get about 1 per month but this was the first for a JV Invite..

Pretty good one too!

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Effortless Outsourcing - 175 Proven Outsourcers Ready To Work For You Today

15 years ago

Postcards rock! I have notice a bunch of big names going to postcards in this tough time for the cost savings.

I mean you can send a letter for a buck or a postcard for 35 cents (US prices). Not hard to figure out what to do.

I know Bed Bath & Beyond hits me with a card every 3 weeks or so and I usually take them up on their 20% off deal.

Postcards can be a great way to get people to call you or drive traffic to your website. I am using them in a different way which I'll cover at the Warrior Forum event.

Tim

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Jhf14

15 years ago

Originally Posted by TimCastleman

Postcards rock! I have notice a bunch of big names going to postcards in this tough time for the cost savings.

I mean you can send a letter for a buck or a postcard for 35 cents (US prices). Not hard to figure out what to do.

I know Bed Bath & Beyond hits me with a card every 3 weeks or so and I usually take them up on their 20% off deal.

Postcards can be a great way to get people to call you or drive traffic to your website. I am using them in a different way which I'll cover at the Warrior Forum event.

Tim

Tim knows his stuff... Ive been fortunate enough to get some of his postcard advice and I can say that he has it down to a science. I think the cost savings are one great thing about postcards, but the other is that everyone is os used to envelopes, that a postcard is a nice change... also, you cant hide behind a postcard in any way... it says what it says you either take action or you let it go to the round file cabinet

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Rob Anderson

15 years ago

well put it this way the biggest virus i ever got was via a postcard, so you can understand that i might never get the courage to open one ever again

rob

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AmyBrown

15 years ago

Originally Posted by Kingdom_Mines

Would you open an attachment from someone you never knew, i would not, this postcard thing is a pipe dream sold by some coaching individual, i would not waste your time with it.

Ricky

I'm not sure what you're referring to but I believe the OP is talking about physical postcards. Certainly not a pipe dream based on the number I receive from a variety of companies on a daily basis as well as my own results.

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MichaelHiles

15 years ago

Originally Posted by Kingdom_Mines

I thought he was talking about e-postcards

But even if he is talking about physical postcards in your mailbox, i would really just throw them away not bother to look at them

Consumers are very sophisticated these days, marketing strategies from the 80s is not going to work anymore

Its good that you got results from it but for me i would prefer something on more solid ground than on sifting sand, maybe its just me

Ricky

Postcards work. Period.

Direct mail works.

In fact, in this e-media saturated era, being where your competition is not has a dramatic benefit.

But targeting your market before you send is an absolute.

Postcards work because they don't need to be opened.

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AmyBrown

15 years ago

Originally Posted by Kingdom_Mines

I thought he was talking about e-postcards

But even if he is talking about physical postcards in your mailbox, i would really just throw them away not bother to look at them

Consumers are very sophisticated these days, marketing strategies from the 80s is not going to work anymore

Its good that you got results from it but for me i would prefer something on more solid ground than on sifting sand, maybe its just me

Ricky

A sifting sand analogy from a gemstone miner, simply priceless! Speaking of solid ground, do your sophisticated customers not notice that you use free hosting for your business site?

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15 years ago

Originally Posted by Kingdom_Mines

Consumers are very sophisticated these days, marketing strategies from the 80s is not going to work anymore

This is utterly ignorant advice best ignored completely.

Stick to gems, Ricky....

Really. Do.

Best,

Brian <- Stuck in the 80's

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Brian McLeod

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15 years ago

Originally Posted by Kingdom_Mines

And how long have you been in business,

Long enough to have sold 9 figures mailing millions of those little pieces of paper you find so useless, Einstein.

better question were you even born before 1965?

No. That's an irrelevant and meaningless question.

I guess you would know better

1 out of three ain't bad, I guess.

Funny, I thought at 39 I had forever outgrown the 'hotshot kid"
mantle. Approaching middle-age, I kind of like it now.

So, thanks for that. Feels sort of like being carded.

Like I said, stick to gems.

It's what you know.

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Brian McLeod

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15 years ago

Originally Posted by Kingdom_Mines

9 figures??

So you made US $100 million, yes we all believe you

Ricky

You really aren't too bright, are you?

Let me help you out, in your advancing age...

When you SELL 9 figures, that represents REVENUE.

As in SALES revenue...

The kind that clients hire you to create for them.

And I could not care less what you believe.

Moreover, you don't speak for the forum, so drop the
"we". You've been here for a few days...

Brian

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jan_soo

15 years ago

Hi all,

So... is it E-postcard or physical postcards you are talking about here? I'm not too sure if physical ones can make that kind of revenue. I'm definitely sceptical... Hmm...

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2 replies

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lukyjoe

15 years ago

I have a question for BrianMcLeod or anybody with good experience in postcards advertising:
I have an offline business and I used postcards before. I'm wondering if you have any tips or advice to make them work better or pull more?
also do you have any raccomendation to any courses that cover this issue?

Thanks
1 reply

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15 years ago

Originally Posted by lukyjoe

I have a question for BrianMcLeod or anybody with good experience in postcards advertising:
I have an offline business and I used postcards before. I'm wondering if you have any tips or advice to make them work better or pull more?
also do you have any raccomendation to any courses that cover this issue?

One, call me.

Two, if at all possible, use a phone number for your call to action.

Three, use a postcard as a post-sale follow up.

Four, mail quick hand-written postcards to prospects or customers you make sales calls to. You can design and print a nice looking "blank", and write them a quick "call me" note as you leave messages or hang up with a prospect. (this is huge if you do telemarketing).

Does that help?

I'd need to know more about your business to give you any kind of concrete advice.

Best,

Brian

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Brian McLeod

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Effortless Outsourcing - 175 Proven Outsourcers Ready To Work For You Today

15 years ago

Guys I only chime in here because I wrote a book on postcard marketing.

Postcards can be a cash cow. Here are two things that I haven't seen discussed here.

1. It's a numbers game, I send out 1000 cards every two weeks. Sometimes I get 20 calls, sometimes 2. Depends on a lot of factors.

2. It's a numbers game. If you sell a $27 product don't bother with postcards, but if you sell a $2700 product you can make money. What you charge for your product or services dictates what you make. Figure $350 for every 1000 cards with a 1-2% response when figuring out if it is profitable or not to do it.

Hope that helps.

Tim

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Online Dog Training
Salt Lake City, Utah Dog Training

15 years ago

Originally Posted by TimCastleman

2. It's a numbers game. If you sell a $27 product don't bother with postcards, but if you sell a $2700 product you can make money. What you charge for your product or services dictates what you make. Figure $350 for every 1000 cards with a 1-2% response when figuring out if it is profitable or not to do it.

Help me understand the math. Are you saying that if you were to get a 1% conversion and that conversion equaled $350 in profit or more it may be a worthwhile endeavor?

Where do you stand on prices in between your two parameters of $27 and $2700? I'm looking at selling a product in the neighborhood of $147-$197. Anecdotally, have you seen that as being a price point that has had success? Obviously I know it would depend on the product and it's ability to convert, but from a price platform alone, have you seen products in those ranges become winners?

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TimCastleman 15 years ago

Ty -

My bottom product that I sell is $455. No lower. Most are $700-$1350. Figure $350 out of that for postage, another $100 or so for overhead and since I sell a service I have very little equipment cost.

Anything with 3 numbers and a 1 in front is going to be a hard sell. Price it at $350 min so you can break even with one sale.

Tim
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dv8 15 years ago

Originally Posted by BrianMcLeod

Two, if at all possible, use a phone number for your call to action.

Yup.

You can even set up a 1-800 # for them to call to get more info. "24 Hour Free Recorded Message" is very powerful on a postcard.

I've used Kall8.com in the past, about $5 a month. I've also used AutomaticRepsonse.com...they are the best, imo, if want more than just an 1-800 #. But, a bit pricey. I think I was paying $96 a month, plus a set up a fee.

If you just need a 1-800 and voicemail, go with Kall8.com or RingCentral.com
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Online Dog Training
Salt Lake City, Utah Dog Training

15 years ago

Originally Posted by BrianMcLeod

One, call me.

Two, if at all possible, use a phone number for your call to action.

Three, use a postcard as a post-sale follow up.

Four, mail quick hand-written postcards to prospects or customers you make sales calls to. You can design and print a nice looking "blank", and write them a quick "call me" note as you leave messages or hang up with a prospect. (this is huge if you do telemarketing).

Does that help?

I'd need to know more about your business to give you any kind of concrete advice.

Best,

Brian

Have you ever split test an 800 number vs. a landing page on a website? Do you know if it makes a difference to have an 800 number with a live person or a recorded message?

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TimCastleman 15 years ago

Yes and Yes. That is why I use the recorded message. Plus it allows me to get their information for follow up.

Tim
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- TyBrown 15 years ago
  
  Originally Posted by TimCastleman
  
  Yes and Yes. That is why I use the recorded message. Plus it allows me to get their information for follow up.
  
  Tim
  
  Sorry for all the minutiae of my questions here... are you saying that your recorded message asks for their contact info for you to then follow up on with a call? Or do your recorded messages ever give the 'buy now at this place' call to action without further effort on your part?
  
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15 years ago

Originally Posted by jan_soo

Hi all,

So... is it E-postcard or physical postcards you are talking about here? I'm not too sure if physical ones can make that kind of revenue. I'm definitely sceptical... Hmm...

Haysoos Creestos...

Heads Up: We're talking about physical postcards, as in direct mail.

We're NOT talking about postcards generating "that kind" or any specific kind of revenue.

We're talking about the efficacy of adding postcards -- and by extension, direct mail -- into your marketing mix.

If you can't conceive of doing business on a scale that generates 9 figures in sales over the span of a career... I can't help you with that.

If you'd like to know whether or not it's worth testing some direct mail strategies in your market... THAT I can help you with.

In fact, I'll do so now...

I will wager that most of you have an entire mailing list of all your paypal customers with shipping addresses that you've never mailed a THING to.

Some of you probably have a LOT of them, going back years.

Are you getting any ideas here?

In direct mail, you have an ageless communication channel, one that works on an entirely different psychological level than email or websites do... and it's sitting there.

Postcards don't have to be opened. They're the cheapest, easiest thing to mail.

They work. Especially for getting people to pick up the phone and call (hint).

If you're not used to paying for your traffic, or spending any money marketing to your existing customers this is going to sound terribly risky.

But if you already pay for traffic in the form of pay-per-click, outsourced SEO or content creation, etc... Direct mail may be a revelatory experience for you.

You can clawback some of that lead cost by squeezing a few more dollars out of your lifetime customer value.

Right now, your mind is probably already starting to click with ideas.

Try thinking in these terms... if you have the list already, your costs are going to be limited to the printing of the postcard and first-class postage:

USPS - First-Class Mail Prices

48hourprinting.com|Your #1 Source for Full Color Business Cards, Fliers, Posters, Postcards, Presentation Folders and Custom Printing

1000 4x6 postcards with postage is going to cost you around $400 give or take.

If you already ship to your customers, you're in REALLY good shape, because you can start sending ride-alongs for nothing but the cost of the printing.

A ride-along is just a promotional piece that "rides along" with the primary thing being mailed, goods or packages, an invoice, whatever.

All that "crap" you get with your credit card bill... ride-alongs. STUDY THEM.

Anyhoo... Maybe this will give some of you some clever inspiration.

Let me know if it does.

Best,

Brian

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milkyway 15 years ago

Brian,

Originally Posted by BrianMcLeod

I will wager that most of you have an entire mailing list of all your paypal customers with shipping addresses that you've never mailed a THING to.

Not sure if I misunderstand you here... Does this mean that you get the customers shipping address from Paypal? I just checked the IPNs I get, and they only contain firstname, lastname, email and country of residence.

Is there any way to get paypal to send me more information? I haven't found any options in their interface. Or is paypal Germany just handling this differently?

Thanks,

milkyway

PS: I agree with Tim -- a very valuable thread. Thanks to everybody who is contributing!
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MichaelHiles

15 years ago

Originally Posted by Kingdom_Mines

9 figures??

So you made US $100 million, yes we all believe you

Ricky

Ricky, in 1999 I merged the web development company that I had started with a direct marketing publishing company called Reach Publishing. The two partners that started it are MBAs in Marketing from Miami of Ohio, and had built the company to about $60 million per year in sales at that point. They're double that now. They own about 1/3 of the top markets for this little franchise thing called Val-Pak. They also put out these coupon shopper magazines and other content-driven niche interest publications. They had zero web activity before I came along.

This is where I learned direct marketing fundamentals and how it worked on a scale most here have not and will not ever touch in their lifetimes.

I'm here to tell you that direct mail marketing works.

Originally Posted by lukyjoe

I have a question for BrianMcLeod or anybody with good experience in postcards advertising:
I have an offline business and I used postcards before. I'm wondering if you have any tips or advice to make them work better or pull more?
also do you have any raccomendation to any courses that cover this issue?

Get as narrow of a target that you can possibly get.

Make it SIMPLE. Big, bold call to action directing them to a website or calling a # for more information about a very specific offer.

GO TO WWW.CORNPOO.COM FOR A FREE XYZ.

That's it. Nothing more complex. This is not the vehicle to send your life's story.

Dan Kennedy has probably the best stuff I've seen to date.

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TimCastleman 15 years ago

I got hit with a few PM's this morning so I want to clear my post up. I am talking about a recorded message not a 1-800 service for $13. My mistake. The service I use for my 800 number is only $1 a month and 10 cents a minute.

If you guys want that info I'll be more than happy to share it.

Tim
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- Intrepreneur 15 years ago
  
  Wow there's been a good bit of debate going on in here about this. from personal knowledge of postcard marketing I totally agree with anything who says that you are missing out if not using it :-)
  
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Mike Anthony

15 years ago

Originally Posted by Kingdom_Mines

Try building your customers base instead of focussing of nitty gritty details .

I can only imagine the credibility boost your customer base gets out of the sponsored links on your site but anyway. Two things

A) What makes you think postcards are 80s? So was mail. Mailman doesn't deliver to your house anymore?
B) Why so new here and so hostile?

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15 years ago

I've used Kall8.com in the past, about $5 a month. I've also used AutomaticRepsonse.com...they are the best, imo, if want more than just an 1-800 #. But, a bit pricey. I think I was paying $96 a month, plus a set up a fee.

$96 a month. Ouch. Mine is $13 bucks and includes MP3 copies of the voice mail sent to me 30 seconds after they hang up.

I drive all my clients to a recorded message. More of a response because they don't have to talk to a live human.

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TimCastleman 15 years ago

Guys -

A small request. This is a valuable thread that has some real world knowledge, can we stop bashing each other so this thing doesn't go the way of my ex-wife and get 86'd. Thank you.

Tim
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15 years ago

Originally Posted by TimCastleman

$96 a month. Ouch. Mine is $13 bucks and includes MP3 copies of the voice mail sent to me 30 seconds after they hang up.

I drive all my clients to a recorded message. More of a response because they don't have to talk to a live human.

$13?!?!

Did they change their pricing or something?

I used them about 3 years ago. It was either $7X or $96 a month. I honestly forget, have to see if I can find old receipts.

I'm pretty sure I paid a hefty set up fee as well. Something like $250.

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15 years ago

Originally Posted by dv8

$13?!?!

Did they change their pricing or something?

I used them about 3 years ago. It was either $7X or $96 a month. I honestly forget, have to see if I can find old receipts.

I'm pretty sure I paid a hefty set up fee as well. Something like $250.

I was wrong initially. Found an old receipt.

I paid $72 per month, this was back in late 2006.

Breakdown:

200 minutes - $44
Monthly Service Fee - $18
Voice Broadcast - $10

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TimCastleman 15 years ago

No I don't use them, I use a totally different service. $13 - unlimited minutes.
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- dv8 15 years ago
  
  Originally Posted by TimCastleman
  
  No I don't use them, I use a totally different service. $13 - unlimited minutes.
  
  And that service is....
  
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PapiShasho

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Online Dog Training
Salt Lake City, Utah Dog Training

15 years ago

Originally Posted by Kingdom_Mines

From your line you answered above its clearly you need people to tell you where to spend your money. Most of the other people i know have free will.

Thank You for confirming my thoughts

Ricky

Bro, when you're beat you're beat. Own up to it and stop digging deeper.

I've never done postcards but I know they work because of clients that I have who make millions with postcards and physical mailing lists.

Go buy a book by Dan Kennedy and read what he's done with mailers, post cards, etc.

If they really didn't work then there wouldn't be scores of marketers who can demonstrate amazing returns.

You're free will comment is a little nuts, too. Did reading the post card and deciding to purchase something from Staples take away his free will?

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TimCastleman 15 years ago

Ricky -

Looks like you're taking a beating here on the whole postcard thing. I use them today (like I just mailed out yesterday) and they still make me a ton of money for not that much money out.

Your mileage may vary depending on your offer, list, etc. I bet if you sent out a postcard with your jewerly and prices of them you'd get some serious business.

Of course you have to make it believeable and more but I bet you could do that.

Good luck!

Tim
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15 years ago

Originally Posted by Kingdom_Mines

I thought he was talking about e-postcards

But even if he is talking about physical postcards in your mailbox, i would really just throw them away not bother to look at them

Consumers are very sophisticated these days, marketing strategies from the 80s is not going to work anymore

Its good that you got results from it but for me i would prefer something on more solid ground than on sifting sand, maybe its just me

Ricky

Others already beat me to it, but I'll add that you are wrong. There are plenty of people that use postcard marketing/direct mail successfully.

Please don't post things that are not true. It would be unfortunate to have someone with no experience come along and read it and believe it to be true.

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lisag

15 years ago

Originally Posted by Kingdom_Mines

I thought he was talking about e-postcards

But even if he is talking about physical postcards in your mailbox, i would really just throw them away not bother to look at them

Consumers are very sophisticated these days, marketing strategies from the 80s is not going to work anymore

Its good that you got results from it but for me i would prefer something on more solid ground than on sifting sand, maybe its just me

Ricky

Postcards continue to be successful regardless of the "era". Direct mail is a proven success and it will be for some time to come until all the baby boomers are dead and only the people who speak in "text message" rule the world.

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davidomni

Banned 15 years ago

I actually just got into postcard marketing with CPA offer's...

One of the easiest ways to make money with postcards is to use a list broker...

This way you will get targeted traffic. Here's a good list broker

NextMark - Buy Mailing Lists, Sell Mailing Lists, Learn About Mailing Lists is a good one. Get a list with email and address, this way you will know they have the internet! Also do your demographic research, use quantcast...

Additionally the best niches to work with are:
1) Health, Wellness & Nutrition - Best
2) Business Opportunity - Better
3) Government Grants - Good

Hope this helps!

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Online Dog Training
Salt Lake City, Utah Dog Training

15 years ago

Originally Posted by davidomni

I actually just got into postcard marketing with CPA offer's...

One of the easiest ways to make money with postcards is to use a list broker...

This way you will get targeted traffic. Here's a good list broker

NextMark - Buy Mailing Lists, Sell Mailing Lists, Learn About Mailing Lists is a good one. Get a list with email and address, this way you will know they have the internet! Also do your demographic research, use quantcast...

Additionally the best niches to work with are:
1) Health, Wellness & Nutrition - Best
2) Business Opportunity - Better
3) Government Grants - Good

Hope this helps!

Are you comfortable sharing a bit of your process on this? I recently had an idea to use postcards with a CPA list as well. It involved generating leads, telemarketing to those leads, then mailing to the list on the leads that didn't buy. What is your process and what do you find to be the most effective?

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katiec

15 years ago

I have been sampling with some postcards. I have gotten about a 1-2% response rate thus far.

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TheMagicShow

15 years ago

Direct mail marketers are internet marketers, internet marketers are direct mail marketers. Postcards do work and the right offer can definitely put some money in your pockets.

One of the mistakes, many make when trying to find Jvs -- is that they swamp the jv with emails that never get opened, and most of the time get deleted.

Next time try sending a postcard to your potential jv partner, this will make you standout compared to your competition. I believe Alex Mandossian has a good product that teaches effective postcard marketing.

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15 years ago

Mel -

I have Alex's product. IT is good but two things I don't like about it.

1. The price
2. It is out of date. It hasn't been updated in at least 5 years if I remember correctly.

At any rate I got tired of it all and wrote my own book and so far the response has been positive. Since postcards bring me 95% of my business and have since day 1 I figure I know a thing or two about them.

I did a WSO two weeks ago on it but I think it has fallen off to page 9 or 10 now. At any rate it's a good read but of course I am not exactly a third party to it.

At any rate, in 2009 postcards still work.

Tim

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15 years ago

DV -

I was watching a DVD with Dan Kennedy on it today and he said the following. "Every conversation with me begins with a check."

I put it in my resource guide for offline marketing but I am sorry I can't give away what others have paid for. Hope you understand.

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15 years ago

Originally Posted by TimCastleman

DV -

I was watching a DVD with Dan Kennedy on it today and he said the following. "Every conversation with me begins with a check."

I put it in my resource guide for offline marketing but I am sorry I can't give away what others have paid for. Hope you understand.

I get the point you are trying to make. But the comparison isn't a good one imo. I don't see the correlation between speaking with a marketing legend who charges at least $8,000 a day to talk to him and asking you for a simple link to voice mail provider you had to comment about in regards to my post.

But whatever, you are obviously free to do what you want. I'm pretty sure I know what it is anyway.

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Mr.Tambourine

15 years ago

Oh ! that is a leap into the past ! Wonder where they got your address from !

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Matthew Olson

15 years ago

This is a very informative thread and I appreciate the input, especially from some of you who are experienced with postcard marketing. I think this is the first detailed thread on the forum so far. It's a marketing medium that most internet marketers seem to ignore.

This is something I've been interested in for a while. I'm particularly interested in combining postcard marketing with cpa offers. I'm studying some info by Luke Jaten and there was a WSO I believe called CPA Prophet that goes into this.

Any input on combining postcard marketing with cpa? Can the postcards be effective with just a website url on them? I'm going to test it soon with a targeted list, so any suggestions are greatly appreciated...

Matt

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MichaelHiles

15 years ago

Originally Posted by Wesley Dewsnup

This is nothing more than a rebirth of time tested and proven offline marketing means. Just being applied by a different group of individuals is all.

Hence my first post statement.

There's absolutely nothing new here.

There's a crop of people discovering it that never knew about it. There's a crop of people touting expertise in it that are dwarfed by longtime, existing players.

I even include Dan Kennedy in that statement - yes, strong words.

Don't get me wrong. Dan Kennedy is a smart guy and has been successful. He understands marketing and how to sell. He has created a great business for himself and knows his market as a "how-to" instructional info-guru go to guy. I am certain that he's built his business the way that he has for himself, for his own reasons and purposes, and that he's not in competition with anyone per se.

But, when it comes to direct mail and direct print marketing, there are players out there that most people have never heard about, who pocket more money annually than Dan has earned in his lifetime. I am certain that Dan, himself, would acknowledge this statement.

The DMA (Direct Marketing Association) has a roster full. Most of the people I am talking about own large, privately-held corporations, and have built brands around their actual company instead of themselves personally.

That's the funny thing about this "internet marketing" crowd. It's pretty incestuous in its thinking. I think the fact that so many people involved in internet marketing live and breathe technology and bleeding edge stuff, that they lose sight and perspective of a much larger, pre-existing world. And just because the internet has brought more efficiency and metrics to certain aspects of marketing & sales, it doesn't mean that the rest of the world is somehow stupid or unsuccessful. I've observed a particular level of elitist arrogance that comes along with a large contingency of the internet marketing crowd that is simply circus clown laughable.

So you happen to know how to get Joe Bob's Discount Shoe Parlor to the first page of Google.

Big freaking deal.

Reebok is still ahead of both you and Joe Bob.

Originally Posted by Matthew Olson

This is a very informative thread and I appreciate the input, especially from some of you who are experienced with postcard marketing. I think this is the first detailed thread on the forum so far. It's a marketing medium that most internet marketers seem to ignore.

This is something I've been interested in for a while. I'm particularly interested in combining postcard marketing with cpa offers. I'm studying some info by Luke Jaten and there was a WSO I believe called CPA Prophet that goes into this.

Any input on combining postcard marketing with cpa? Can the postcards be effective with just a website url on them? I'm going to test it soon with a targeted list, so any suggestions are greatly appreciated...

Matt

Yes a postcard can be effective with minimal copy driving traffic to a web URL.

TARGETING... that is the key.

If I randomly sent you a postcard offering you a semi flat bed load of giant concrete road culverts, chances are that even if they were free, you'd probably pass.

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Mark Riddle

15 years ago

Related but slightly off from Post Cards, when I was in a different business I used to get Card decks (a bunch of post cards in one package) with all kinds of various offers.

I just realized that I haven't gotten any lately, It could be because I am not in that industry anymore or perhaps the card deck model has changed.

Seems like card decks may be a way to go if we are looking for a specific biz to go after such as cosmetic dentistry etc.

Mark Riddle

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15 years ago

Mark -

I think you are correct about card decks. They are cheap but rarely read. I looked into them but decided against them. And the stuff they sale for the most part is 4 figures.

Tim

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Mark Riddle

15 years ago

Tim,

Thanks for your answer, That does make sense. I was in the plastic - screen printing - chemicals business and yes most of the items were probably in the 4 figure range.

Sounds like not a good match for consulting.

Mark Riddle

Originally Posted by TimCastleman

Mark -

I think you are correct about card decks. They are cheap but rarely read. I looked into them but decided against them. And the stuff they sale for the most part is 4 figures.

Tim

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