What are the best ways to promote a software?

by maryJacko 15 replies
Assume that its not on any market. Its a windows software and it has a website. I shared some free editions on relevant forums, did a little seo for google, did some social media shares etc. But they are all still not enough to get good traffic. What can I do for more about it?

Edit: Do you guys think that it would help if I submit this product to the windows app store?
#main internet marketing discussion forum #promote #software #ways
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  • Profile picture of the author dayus444
    I would offer a free trial of the software with an option to upgrade after the trial period.
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    • Profile picture of the author maryJacko
      Originally Posted by dayus444 View Post

      I would offer a free trial of the software with an option to upgrade after the trial period.
      I have 5 different free editions and these features are available in PRO version too.
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  • Profile picture of the author thedark
    Does windows have an app store ?

    There are many websites that list windows apps, search them and submit your software to all.
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  • Profile picture of the author ChrisBa
    Can you share what the app does? That would be helpful for us to help
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  • Profile picture of the author avemfly619619
    by social media, facebook,twitter,,,,,etc,,,
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  • Profile picture of the author hammadsaeed
    free trial with some restrictions will def work!
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  • Profile picture of the author Get Mega Rich
    What's your software? I'd love to see it, I'm a web technology programmer myself hehe. Anyhow, I'd say there are a gazillion ways to promote a software. You just gotta find what business pain points your software fixes and marketing the living shit out of it until the sales come in . Literally, I'd go around solving people's business pain points and use that as the main marketing too. Too much money to be made in software, because there's too many problems that needs to be solved.

    Would love to know what exactly your software does, if so I'd probably be able to give you better ideas on what I think might work custom for you in help you sell more of your software. But that's the general gist of my marketing strategy, whether that be through software selling marketplace websites or through youtube tutorials on the usage of your software.

    Software is awesome!!!!!!!
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  • Profile picture of the author Kate Davies
    Find some people who are big sellers in the niche that your software is applicable in and see if they would be prepared to JV with you.

    If the software is good and has a nice easy to use interface you might well find a great JV opportunity. Be prepared to split the revenues 50:50.
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  • Profile picture of the author brettb
    If you're selling it through a site like Avangate they have an affiliate scheme so you can get affiliates to market your software on your behalf.

    The only issue with this is that software affiliates don't seem to put much effort into writing review/tutorial type articles that would really help market the software.
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  • Profile picture of the author dandagger
    Maybe you can try facebook ads to get it going.
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  • Profile picture of the author ronnierokk
    Make a video reviewing the product and give details on how it can help the user drastically and then have them sign up for a 7 day trial that will charge the full price if not canceled after the 14 days is up.

    Just be sure to acknowledge this in your video or web page that you have the trial download version on.

    Cheers,
    Ronnie Rokk Smith
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