Utterly fascinating - the IoT in the evergreen industries

6 replies
Would you believe.....

There's now a Smart Brush?

Kerastase Withings Smart Brush For Hair | British Vogue

Beyond bizarre to me!


What if.....

What if the Internet of Things (aka IoT) started popping up in other evergreen niches?


discusses that in depth... including the benefits of tracking customer behavior.

"IoT technology lets companies like LOreal track exactly what their customers are buying and, in turn, re-target them for future purchases.

Instant feedback and opinion is also another valuable aspect, which is harder and slower to gather from online purchases. Meanwhile, IoT creates a much richer and more memorable experience for consumers, ultimately proving the value of their shared data. "

The challenge, of course, is when you have thingees connected to the Internet....

... they can be compromised and zombiezed.....

Like what happened in October of 2016.

10 things to know about the October 21 IoT DDoS attacks

Your takeaway?

Marketing is now evolving into 'way beyond mere PDFs.

Do your best to stay on top of it!
#evergreen #fascinating #industries #iot #utterly
  • Profile picture of the author heracliomunoz
    2016 has been a great year for internet-enabled and embedded technology (the essence of IoT), and with '17 just around the corner it's a good time to take a look at some of the Internet-empowered technologies that are soon to emerge, where they stand and the great changes they could bring with them.

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  • Profile picture of the author Brent Stangel
    Kerastase Withings Smart Brush For Hair
    My current brush (from Wal-Mart) is getting very nervous!

    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author Regional Warrior
    I am curious as if Barb will reply or just do the norm drop links that move away from the WF and then the thread will be moved to the OT where all her threads are!
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    • Profile picture of the author discrat
      Originally Posted by Regional Warrior View Post

      I am curious as if Barb will reply or just do the norm drop links that move away from the WF and then the thread will be moved to the OT where all her threads are!
      Love to see Barb come back more often. She has a lot to offer
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  • Profile picture of the author BradYoung04
    Apologies all for the bump from beyond. I've been looking into some B2B IoT applications recently and got a kick from Barb's example from the B2C world.

    I've compiled the B2B ones that I was discussing with a (potential) client into a separate presentation and you can access it here - nothing secret so feel free to copy anything you like:


    To give you a taste, you've got:
    - Ernst & Young using drones and apps for carrying out audits (source: https://www.ey.com/gl/en/newsroom/ne...-audit-process)

    - A healthcare app to help nurses treat wounds more effectively (source: https://www.hapio.co.uk/our-work/)

    - An HVAC app that allows office workers to control the temperature and lighting around them (source: https://www.comfyapp.com/customers/c...rd-properties/)

    It feels to me like the B2C world of IoT is still a bit gimmicky, but the B2B possibilities are very exciting. What do other Warriors think? And any other great examples to share?
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