How much do blogs earn? Lots of Data

2 replies
Over the past 3 weeks, I've analyzed the data from over 100 blogs and online businesses that recently sold.

I chose blogs that sold because the data has been checked and verified and should be accurate.

I focused on sites monetized with: Adsense, Amazon associate links, affiliate links, Amazon FBA and E-commerce

From the data I've detailed following:

Average RPM ( Net profit/pageviews X1000)

Median RPM (top 20% and bottom 20% removed)

BECPC - Break Even Cost per Click

Niche (where possible)

Date Established

How much it sold for.

The result of this data is that I have a good idea how much different types of sites in certain niches make.

For example, an amazon associates site that deals in household apliances should have an RPM of around $220 as there are several sites in that niche earning that amount.

Here are the resulting Data for RPMs

The average RPM is:

Adsense $13.09

Amazon $124.04

Affiliate $357.54

Amazon FBA $616.88

E-commerce $625.61

The Median RPM is:

Adsense $9.97

Amazon $104.42

Affiliate $155.14

Amazon FBA $587.43

E-commerce $223.02 (this is much lower from the average because the top site was earning an RPM of over $7000)
Amazon and affiliate incomes when used as a secondary source of income.

Personal Thoughts

For me, Amazon FBA looks to be the strongest business model that I looked at.

If you want to build a site to sell then aim to sell when a site is around 18 month old.

18 month old sites look strong especially if monetized with Amazon Associate links The average sale price was just below Amazon FBA sale prices. $212K Vs $228

Finally, I am not a statistician I analyze this type of data to help me get a handle on whats working. Hence the Break even figure I included, if I can find a niche where I can get traffic at half the RPM Ill be a happy geek!
#blogs #data #earn #lots
  • Profile picture of the author brettb
    Nice research although the main issue here is that the sites will be in all kinds of niches that have widely different RPM's.

    For what it's worth I made about 30 - 50% more when I swapped AdSense for direct linking CPA offers on my blog.
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    • Profile picture of the author M Thompson
      Originally Posted by brettb View Post

      Nice research although the main issue here is that the sites will be in all kinds of niches that have widely different RPM's.
      That's why I included niches in the data, for example I can see 3 sites that target household items via amazon all have RPM's around $200.

      I can see surgery targeted adsesne sites are the best earners etc
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