I have a sign up form on my website (all pages) that offers a free newsletter to subscribers. Beneath the form in bright letters I have clearly explained that the person MUST click the confirmation link in the email they get to be able to receive the newsletter.
Now, about 25-30% actually click the link. Is this normal? If not, why would they fill their information in in the first place, if they know they aren't going to confirm? I get about 10 or so sign ups per day, and 2 or 3 actually confirm.
If this is normal, so be it. If not, what's a person to do?