What's the Average Opt-In Rate?

by tess47 1 replies
I have a sign up form on my website (all pages) that offers a free newsletter to subscribers. Beneath the form in bright letters I have clearly explained that the person MUST click the confirmation link in the email they get to be able to receive the newsletter.

Now, about 25-30% actually click the link. Is this normal? If not, why would they fill their information in in the first place, if they know they aren't going to confirm? I get about 10 or so sign ups per day, and 2 or 3 actually confirm.

If this is normal, so be it. If not, what's a person to do?


Tess
#main internet marketing discussion forum #average #optin #rate
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  • Profile picture of the author Phil Spinelli
    Originally Posted by tess47 View Post

    I get about 10 or so sign ups per day, and 2 or 3 actually confirm.
    Are you offering some kinda bonus for confirming?

    If you're not, you might try it.

    And on the thank you page, they see after they click to sign up, tell them to go to their email program right now, and confirm their subscription to get the bonus.
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