How do you actually "refund an ebook?"

by cloudchaser22 7 replies
You know how man merchant say try this ebook and and we'll give you an 8 week refundable guarantee if you don't like it!!!

I understand refunding a toy or a digital item, but how the heck do you refund an ebook to the merchant?

Once you download and save it, it's on your computer... forever.
#main internet marketing discussion forum #refund an ebook
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  • Profile picture of the author PatDoyle
    If you are selling the ebook, you do not actually get the ebook back. You just give the customer their money back. They still keep the ebook. Most people are honest and will not ask for a refund unless they truly think the ebook is useless. So it is safe to make a guarantee like this.
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  • Profile picture of the author Kerry Finch
    Hi Cloudchaser,
    You are right, you do have the ebook on your computer. You don't actually return the product, but ask for a refund of the money you paid for it.

    It is a gesture of goodwill on behalf of the ebook publisher, and an expression of their confidence in the product. It is open to abuse of course, but if you have found value in the product, then you are morally obliged to not ask for a refund.

    Good luck
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  • Profile picture of the author HarveyJ
    Banned
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    • Profile picture of the author Jamie Iaconis
      Originally Posted by HarveyJ View Post

      Actually, if you made the eBook as a PDF file using one of the more recent versions of Acrobat or InDesign, you can remotely destroy individual copies using security features, so long as the other person isn't all that canny when it comes to computer security.
      WOW! That's a great new feature to include!

      Do you know how they know for sure which copies
      that you are destroying though?

      I gather maybe by "registered" email address or something?
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  • Profile picture of the author SusanUSA
    I've sold more than 2000 copies of my eBooks. Thankfully, I only had to refund one . . . and that was because the buyer's computer had problems. Anyway, I just gave her the money back and wished her well . . .
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  • Profile picture of the author Joseph Then
    It's just giving the money back to the buyer. Don't have to worry about it.

    Refund rates are pretty low, in general, for ebook item. (Unless it's 100% useless crap ebook)

    However, if you are offering services, that's another different story...
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  • Profile picture of the author Norma Holt
    I have only refunded once when the guy's computer was incompatible with the e-book software. I wanted to refund to another who could not work out how to copy and paste the computer code to get the key but he disappeared off the radar.
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  • The term e-book doesn't really dictate the refund rate. Most importantly, the quality, and secondly, the market usually decides what a normal refund rate is.

    In many niches in clickbank, for example, it's normal to have a 5% refund rate, even with a knockout product.

    Most people even write in their sales letters something like "I'm so confident this system will work for you, if you request a refund, I'll even let you keep the ebook".

    If people want to get your stuff for free, they will. If they don't get it because you locked it or whatever, it doesn't usually matter, because either way, you aren't getting paid. If there is a quick and easy solution, go for it, if not your time could probably be better spent on other things.
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    Money isn't real, George. It doesn't matter. It only seems like it does.

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