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How tough is the IM/MMO market?

by iRunThis
14 replies
I've noticed that this market lives by a different code, and a lot of exceptions go towards it because of the vast amount of competition.

e.g. Don't email your list often - I know a few people with a niche based around MMO that email their list very often, and makes money doing it. While in a self-help niche, this would destroy your low unsubscribe rate.

Also seems like the market would be much more strict on squeeze page, sales page, and landing page design since most of your market are aware of what type of web page they're looking at. I know when I come upon a sales page, whether I'm interested in the product or not, I immediately go into critique mode instead of being captivated by the sales copy.

So to those of you among the vast ocean, how tough is building a profitable list in the MMO market versus a self help, or weight loss niche?

If you've dabbled in MMO and other niches as well, what differences have you noticed?

Just trying to gain a little insight.
#im or mmo #market #tough
  • Profile picture of the author Tesslady
    Building a profitable list in the MMO niche is kinda hard; the competition is VERY, VERY tough, and I learned one thing that could also be beneficial to those who want to build a career in this niche:

    While it may sound that building in a bigger scope is better, it's otherwise especially if you're still in the early process. I did go big the first time, trying to cover a global scope, but I saw only little returns on my investment.

    Actually, I gained profits when I focused more on a narrower scope and a specific target market. So, I think the "baby step" method applies on the MMO niche.

    While on the health niche (i.e., diabetes), I haven't seen much yet. Maybe when I have time to work more on the site, I will see then...

    Anyway, good luck to all of us!
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  • Profile picture of the author Omarkenawy
    I think that building an email list in MMO/IM niches is much easier than any niche nowadays, since people are always looking for ways to make money so they will not stop coming to check the latest news and training on that topic.
    However, we should focus on a specific sub-niches especially when we create website niche to get the most from our advertising efforts.
    All my best,
    -Omar
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  • Profile picture of the author RefuseToLose
    Depends on what you have to offer.

    If you think you're going to come into this niche and promote information that has been passed around a million times, you are going to fail.

    The only way you can get away with doing that is building a brand around yourself and building a following.

    The best way to get into this niche is to create something with a new hook.

    Shiny object syndrome is a real thing in this business. There are people out there who will buy anything new. If you can create a new hook nobody has seen before, you have a good shot of making money in this niche.
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  • Profile picture of the author discrat
    Originally Posted by iRunThis View Post

    I
    e.g. Don't email your list often - I know a few people with a niche based around MMO that email their list very often, and makes money doing it. While in a self-help niche, this would destroy your low unsubscribe rate.

    .
    Definitely say there is some truth to that. And, imo , rightfully so. Different animals!
    I know I personally email more often to my MMO List. Just more receptive and used to it



    - Robert Andrew
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  • Profile picture of the author Courage
    The MMO niche is tough
    because of how sophisticated
    the marketers have become.

    You'll honestly be competing against
    some of the slickest people (Like Perry
    Belcher) in the world. So it's going to
    be hard and it's going to take a long time.

    A good example is copy. You say you
    want to build a list and to do that you'll
    have to be good at writing emails...well I
    can tell you learning how to do that could
    take you years.

    I'm not trying to put you off or anything
    like that. Just be realistic about this niche.
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    • Profile picture of the author iRunThis
      Originally Posted by Courage View Post

      I'm not trying to put you off or anything
      like that. Just be realistic about this niche.
      Thanks for the insight.

      I don't plan on trying to compete in the MMO marketplace until I can put a case study together succeeding in another niche to offer as a freebie.

      Was just wondering what differences I could expect and how cut throat the competition is. It's good to know that some people think it's easier.

      Never hurts to be too prepared.
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      "Grammar: The difference between knowing your sh*t, and knowing you're sh*t." -A Wise Man
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    • Profile picture of the author Daniel Evans
      Originally Posted by Courage View Post

      You'll honestly be competing against
      some of the slickest people (Like Perry
      Belcher) in the world. So it's going to
      be hard and it's going to take a long time.
      You become a slick person in the world.

      Ultimately, no-one is better than the next person and everyone has the potential. The most important thing is to not be put off by others how are doing it and get it done yourself. There's no Perry Belcher in the world that's going to stop anyone from doing what they want to do and make a success of it - if they want it enough.
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  • Profile picture of the author shmol
    I was on one list where I was getting multiple emails a day!

    Not something, I do, or would do, but, this is just me.

    Hope this Helps.
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  • Profile picture of the author oadvantage
    e.g. Don't email your list often - I know a few people with a niche based around MMO that email their list very often, and makes money doing it. While in a self-help niche, this would destroy your low unsubscribe rate
    EMAIL EVERYDAY! They are getting emails everyday, why not yours?
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  • Profile picture of the author ChristoFouche
    It is a tough market, but I like tough..

    It teaches you to always become better and better. When you succeed, it is well worth the effort.
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  • Profile picture of the author risgirly
    It's tough and getting tougher but as they say...

    When the going gets tough, the tough gets going
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  • Profile picture of the author ChrisBa
    Originally Posted by iRunThis View Post

    I've noticed that this market lives by a different code, and a lot of exceptions go towards it because of the vast amount of competition.

    e.g. Don't email your list often - I know a few people with a niche based around MMO that email their list very often, and makes money doing it. While in a self-help niche, this would destroy your low unsubscribe rate.

    Also seems like the market would be much more strict on squeeze page, sales page, and landing page design since most of your market are aware of what type of web page they're looking at. I know when I come upon a sales page, whether I'm interested in the product or not, I immediately go into critique mode instead of being captivated by the sales copy.

    So to those of you among the vast ocean, how tough is building a profitable list in the MMO market versus a self help, or weight loss niche?

    If you've dabbled in MMO and other niches as well, what differences have you noticed?

    Just trying to gain a little insight.
    This is probably the most saturated niche and you need to keep in mind that of the audience knows all the tips, tricks and everything else. And typically I find that many in this audience hates to be sold to.

    It can work, but it's very difficult.
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  • Profile picture of the author brettb
    I found it's hard to make money from banner advertising in this niche as so many people in this niche are smart and clued up.

    I haven't found it too hard to get traffic.

    I found it is a good niche to be in as far as being able to use it to boost my career as a software developer.
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  • Profile picture of the author Splatterfox
    The problem with MMO is that every idiot can put a "product" out there and sell it. With the vast majority of courses, programs and eBooks being crap that only repeats stuff from YouTube, your potential customers are automatically scared away by many offers.

    In my opinion it makes no sense to market in the MMO niche without building a bond with your audience first. MMO is one of the most suspicious niches out there, so marketing to a cold audience successfully and cost-efficiently is almost impossible. And building trust takes time and work.
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