There are really markets that don't do well at all!

10 replies
I don't know about you, but I do have a niche that doesn't do well with a salesletter.

Check this out:
Planning a Birthday Party for Boys and Girls Today

I rank this website in the first page for some very competitive keywords and my analytics showed that they mostly came from Google.

I've tried 3-4 different salesletters, written by various warriors, sent over 1000s of organic, Google, targeted visitors and I made only 2-3 sales.

I tried some powerful squeeze pages and get only less than 2%-3% sign up on average.

My initial study of the market is that it is a buying market and it has a huge appeal.

So, I have reasons to believe that not all market works well with a long salesletter, and it might not even be a nice market for online products.

Any ideas? Let's discuss.
#markets
  • Profile picture of the author NightWriter
    I'm new to this thing, but I think parents tend to have a lot of guilt... your sales copy doesn't play on that emotion. Just my first thought.

    I had some criticism of my website for the color scheme in another thread... but, I did some initial research and there are certain colors that sell. They hit the back of the brain and go right past their conscious minds. Green is not one of those colors.

    I also think since it isn't an opt-in, but an actual sales page where the purpose is to get a sale that the copy should be longer. Longer sells better, historically.

    But, I'm a total newbie. I'm just trying out my own first sales page. I'm only parroting things that I've gleaned from all of the copywriting info. I've absorbed.

    If you're game, I'd take a stab at your sales page... maybe we could work out some kind of deal in terms of any profits it generates over what it's doing now - try it for a short period of time. I mean if you've tried everything else... I dunno. Just a thought. I'd like to try my hand at more sales copy. The power of the word to motivate people is where it's at.

    I do think this does not seem like a "needy" product. But, if you've had *any* sales, maybe it isn't hopeless.

    You say you've had 2 or 3 sales, right? Maybe all is not lost.

    Geez! I hope this isn't a silly reply. I've been up all night studying about product launches... I haven't been getting much sleep since I joined the War Room.
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    • Profile picture of the author JasonValens
      I agree with NightWriter that the salesletter might need to ramp up the 'pain'. Alternatively, it could be that there is so much free information out there on planning a birthday party that there isn't a compelling enough USP in your salesletter.

      It might be that they are rabid buyers, just not rabid buyers of information. If the organic traffic is good, then i'd probably strip the ebook into different 'lessons' and give it away on a opt in (all of it) then cross sell via email to related affiliate products.

      Or, move away from the ebook model and publish all of the ebook content on the website then cross sell to affiliate products directly off the website.

      Haven't looked into related products, but I expect there are some opportunities for costume themes, gifts, cakes...maybe even trips to disneyland.
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  • Profile picture of the author adamv
    I have no testing to support this what so ever but I am a parent so I can give you that perspective.

    As a parent I would be willing to spend money on the decrorations, entertainment, and other things needed for the party but I would never buy an ebook on planning a childs birthday party. I would search online for free info on party ideas.

    I think maybe that's why sales are not doing well. There is a lot of free info on the subject. That's my guess.
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    • Profile picture of the author kelvin yeo
      Originally Posted by adamv View Post

      I have no testing to support this what so ever but I am a parent so I can give you that perspective.

      As a parent I would be willing to spend money on the decrorations, entertainment, and other things needed for the party but I would never buy an ebook on planning a childs birthday party. I would search online for free info on party ideas.

      I think maybe that's why sales are not doing well. There is a lot of free info on the subject. That's my guess.
      I think Adam might be right. Do you have an eg of a keyword you're targeting?
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    • Profile picture of the author Stay At Home Mum
      I agree with adamv here - I just planned my little boys birthday using all the free info already available on the net. Not to say your product wouldn't do the job but as a mum I wouldn't pay for this kind of information I can already get so freely.

      Just my personal experience.
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  • Profile picture of the author MichaelHiles
    Joseph, mom's & school teachers have been planning parties for kids for centuries without a $17 e-book.

    Dose of reality here.

    You need an ANGLE, which I didn't really see.

    How about repackaging the content as part of a how-to guide for people interested in setting up a business for themselves as a party planner/organizer?

    Same content (sort of), different market.
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  • Profile picture of the author Scott Ames
    I can't imagine this market does well:

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  • Profile picture of the author bgmacaw
    To me, this kind of site would have eBay Partner Network written all over it. Given the content away for free with inline ads pointing to various birthday themed items. Other affiliate programs might do good too if you target them well. This is how I work several holiday party and event niche sites.
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  • Profile picture of the author Joseph Then
    Yeah, you guys have confirmed my suspicions.

    I was thinking that I might as well monetize the site with adsense, CPA, etc.

    Any good CPA, eBay, affiliate products that I can sell?
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