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Auto Leasing Company Looking to Generate High Quality Leads

by CarTalk
7 replies
Hey guys,

I've been in the luxury auto leasing industry for quite some time, but am really looking to ramp things up in 2017.

Most of my clientele comes from word of mouth which is good, but not good enough.

In a nutshell, Im looking for creative and effective ways way to generate qualified leads of people that intend to lease a new car in the near future and I figured this community would be a good place to start.

Im open to any and everything you guys come up with and while I love cheap, I have a decent budget to play with if the ROI is right.

Whatchya got?
#auto #company #generate #high #leads #leasing #quality
  • Profile picture of the author johndetlefs
    First up, are you a national company, or is this local? Also, how many cars can be leased out at one time?
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    • Profile picture of the author CarTalk
      Originally Posted by johndetlefs View Post

      First up, are you a national company, or is this local? Also, how many cars can be leased out at one time?
      Not sure what you mean, by "how many cars can be leased out at one time".
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  • Profile picture of the author johndetlefs
    What I mean is.. at what point are you at capacity?

    There's no point building a crazy campaign that generates the sort of interest that your business can't fulfil. Different mediums tend to draw different crowds, so knowing how many cars you can lease out at a time maximum gives a better idea what sort of advertising would be useful.
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  • Profile picture of the author johndetlefs
    How can a thread go so wrong so quickly?

    CarTalk, I reckon you should kill this thread and start again.. I think I've started it off on the wrong foot, and captain spammer above is the final nail.
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    • Profile picture of the author CarTalk
      Originally Posted by johndetlefs View Post

      How can a thread go so wrong so quickly?

      CarTalk, I reckon you should kill this thread and start again.. I think I've started it off on the wrong foot, and captain spammer above is the final nail.
      Im not sure how to kill the thread, but I can lease many cars at a time. I would imagine my team would have the ability to close many more than we would have the opportunity to.
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  • Profile picture of the author johndetlefs
    Right, in that case I'd go find a competent Adwords agency:

    First, you need to find out what type of leads are "real" leads, and get a targeted campaign going that focuses on these types of leads. By real leads I mean, what type of leads get a actual sale, not just generates busywork for your sales staff.

    I haven't worked in car leasing, but I'm sure you get your fair share of tyre kickers (no pun intended), and your initial AdWords campaign should learn which lead types are best, and which keywords/landing pages best aim for these types of leads.

    Depending on your business, it's often a more detailed form booking an appointment, or a phone call direct to your business. Make sure you use Delacon or similar to track phone calls back to your AdWords account (vital).

    Once the local campaign is getting some traction and your cost of acquisition is acceptable, you can roll out to larger areas.

    It's not a sexy plan, and it'll take time and money, but it works.
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    • Profile picture of the author CarTalk
      Originally Posted by johndetlefs View Post

      Right, in that case I'd go find a competent Adwords agency:

      First, you need to find out what type of leads are "real" leads, and get a targeted campaign going that focuses on these types of leads. By real leads I mean, what type of leads get a actual sale, not just generates busywork for your sales staff.

      I haven't worked in car leasing, but I'm sure you get your fair share of tyre kickers (no pun intended), and your initial AdWords campaign should learn which lead types are best, and which keywords/landing pages best aim for these types of leads.

      Depending on your business, it's often a more detailed form booking an appointment, or a phone call direct to your business. Make sure you use Delacon or similar to track phone calls back to your AdWords account (vital).

      Once the local campaign is getting some traction and your cost of acquisition is acceptable, you can roll out to larger areas.

      It's not a sexy plan, and it'll take time and money, but it works.
      Do you have someone you recommend?
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