When working with offline businesses, you are bound to come up against a a whole host of objections.
- "I can't afford it'
- "How do I know this stuff works"
- "I don't need to market my business" (Someone actually said this to me...yet he also said he couldn't afford professional consultancy, he shouldn't be in business!!!)
- "My friend Mr. X got ripped off by one of you"
My response to "I can't afford it" was, as a business, can you afford to think like that?
I then asked him about his current marketing and found he was spending £8,000 on an advert in the Yellow pages and not tracking it...he didn't seem to think it had increased his leads over the year he had the ad published!
I've got a meeting next Monday!
The purpose of this thread is more to draw on the expreience of others...
What objections have you had thrown at you?
What knockout punch did you throw back?
I know these examples might not work for every business owner, but things can be tweaked...
This could turn out to be a really good resource for people just getting into consultancy!