Fact - Low ticket products are easier to sell

Omar, it sounds like low priced products are easier for you to sell. It depends on who your target market is and what their beliefs are around spending money. This isn't a dig at you personally, just an observation.

As a homeowner, I keep tabs on the local real estate market. I like to see what homes like mine are selling for, or at least listing for. So I read the local RE magazines, where the various realtors advertise.

I've noticed over the years that certain realtors/agents tend to segment themselves by price point. Some of them rarely, if ever, advertise a home under $500K. Some rarely, if ever, list a home over $200K. Further, some list only in certain neighborhoods, or only condos, etc.

They focus on what they, personally, find easiest to sell.

I believe it's the same way online.

If your market/products are a better match at lower price points, sell low ticket items. On the other hand, if you enter a market that doesn't look at low ticket items (like luxury homes, watches, other 'prestige' products), don't be afraid to sell what that market wants to buy.

As John has already mentioned, I believe a lot of it depends on your audience. If your niche is in a home craft/ hobby, such as knitting, it would be hard to sell a $197 course on how to knit 1, pearl 2, etc... But a $197 course of increasing traffic Conversions and Growing a List might be more easily sold to the Internet Marketing Niche.

Whatever works for you is the one that you should focus on. Pick one that shows success and stick with it, tweak it to make it as efficient as possible. Once you have found success it is much easier to follow through with more success.

Success Breeds Success !!

Hi Omarkenawy:

Your theory is partially correct. It is easier to create a low ticket product (usually) Usually it's a shorter version of a EBook, Video, software, etc. And many people would rather spend a lower amount to get a good product.

However, if you don't get your offer in front of the right audience then it won't sell.
Example: You create a EBook and decide to sell it for $4.99
You buy 100 clicks from a solo ad provider and get 0 sales results. (You targeted the wrong potential customer)

You create a EBook and a course to go along with it, and decide to sell it for $199.00
You buy 100 clicks from a solo ad provider and get 10 sales. (You targeted the correct potential customer with the solution to their problem-- right product, right place, right time, right promotion)

There is something called the 4P's of marketing
(PRODUCT, PLACE, PROMOTION, & PRICE)

You will sell many more products when you get all 4 of those P's correct.

Good luck,

Dan

Maybe a more accurate way to talk about this is to compare what the ROI is for each type of product.

If it takes you weeks or months to churn out a low priced product, it may not be the best "return on investment" for you.

"To each his own . . ."

The important thing, IMO, is to understand and keep track of the trade off between creating a product and the time/effort/resources it takes to complete it and the total return it will eventually provide in dollars to your bottom line.

Steve

I agree that normally low ticket products are easier to sell (hence why they are lower priced), but to me, what will make more money?

For me to make $10,000 off of a $10 product, i need to sell 1000 copies. If the product is $1000, I only need to sell 10. So often, it can be easier to scale up when the products cost more.

I guess it all depends on what you are looking for.

The cost of sending traffic or advertising (in terms of time and effort) is going be roughly the same whether you are selling low or high ticket items. So it makes sense to sell higher ticket items.

It might even cost you more in ad costs to reach more people. For example, you need 1,000 buyers for your $10 product to make $10,000 but you only need 10 buyers if you had a $1000 product.

If you are collecting leads, you also tend to get higher quality leads in the process.

Just my 2 cents

I have never in my life seen this happen online or offline. Matter of fact I don't think it has or will ever happen because it defies common sense.

Put 100 random adults in a room and odds are they'll all have $10 that won't break the bank. Doubtful those same random people would all have $197.

So... odds are the lower priced product would be an easier sale If we're basing things on product price. Assuming both products were worthy of their prices.

How many Ford cars did you see today? How many Ferrari? How many Bugatti Veyrons?

How many of those did you say way back, back in the day?

It was not easier, it might have been more profitable, but not easier.

There is some logic there, but the truth of the matter is, if your going to sell low ticket items, make sure that's just your front end product. And make sure it's not your ONLY product.

Set up your higher ticket items in your funnel as OTOS.

There is no sense in trying to make a living just selling low ticket products, when you can reap the rewards of bigger paydays at the same time

This is one major difference between selling and marketing.

If you're dealing in commodities, it's probably easier to sell a lower-priced product. If you're marketing to a targeted prospect with an appropriately targeted message, the price is much less of a factor. It might even be advantageous to have a higher price.

I see a lot of products with price range like around $20 or $40 sells very well too. Over $100 generally is pretty hard to sell, unless it is super duper awesome.

The price point where you choose to sell also depends on the type of business you wish to develop.

If you want to provide immense value to your customers, it helps to have profit margins large enough to re-invest in creating new products and services or hiring staff. But if you don't make much more than you need to live, it's much harder to grow.

Andrew

Low ticket is easier to sell?

For me that would be bull shit with a capital B!

I always had a harder time trying to sell 'low cost' stuff.

To me low cost stuff has a lot higher competition.

Anyway to each his own...

Well, good thing it works great for you.

As for me, sometimes it does, sometimes it doesn't. What I just do is mix high ticket and low ticket products, and wait for sales to come in... So far, I wasn't disappointed with the sales figures, but I always aim to go nowhere but up! So I prefer high ticket products! lol

Anyway, good luck! Cheers!

In my experience, I earn more from high ticket products than lower ticket ones.. I guess we just have different target markets.

Anyway, at least you're making money!

Although some do find it easier to sell low ticket items, I've noticed the refund rate is higher for lower ticket stuff.

Besides that i learned from Sean Mize that JUST having a higher ticket offer in your product line alone ~even if hardly anyone buys~ gives ppl an authoritative perception of you.

I'd say it depends on where you are trying to sell to.

If trying to sell to people who dont' have a lot of money, then low ticket products are easier.

But if trying to sell to those with a lot of money, high ticket is easier.

Just my 2 cents

Meh. Easier to sell, probably. Easier to make a living from, most certainly not.

I do affiliate marketing for many products, the cheaper items I certainly sell a lot more of but all in all I make only a nominal amount from compared to the larger items.
I sell 2 high ticket items and the top earner brings in yearly 24 times what the lower ticket item does with only a fraction of the sales.

This depends completely on what is being sold!

The size of the target market is just as important as the price of the item, if not more so! Also more important is the amount of competition for market share. It is sometimes better to have a smaller share in a bigger market than a bigger share of a smaller market!

You have to factor in many more variables than just the cost of the item when deciding whether a product is worth promoting.

Your funnel should look like this:


Notice where it says, "The bulk of your income online comes from the bottom of the funnel where you sell your high-ticket items."

I think the statement should be more on the lines of "Low ticket products in the IM/MMO niche have a higher conversion rate"

al

I never made a dime with Amazon, and I think my total for eBay could be something like $1.xx. So much time and effort, so little %-ages. But I guess different things may work differently for different people.

Initially, low priced products are easier for me to sell. Once there is some trust and a relationship formed, I move on to higher priced products.

To be honest though, I have never tried really high ticket stuff - like $1000 +

Whatever products I am promoting first I make sure there are upsells. Some will take them meaning my average dollar amount per sale jumps up significantly.

You just have to get them saying YES

You've hit the nail on the head
Omar.

The concept you're talking about
is known as a "Trip Wire"

The idea is that you want to
separate the buyers from the
people who will never buy.

Amongst the people on your list
and the people who see your
advertising there are some who
will never buy no matter what.

And others who are ready to buy
now or who need a little nudge.

By selling a cheap upfront
product you quickly separate
these people. And can then
stop wasting money on the
non buyers.

The secret to making this
technique work is upsells.

This is how you turn a $1
sale into a $299 sale.

Starting with a $1 sale
also converts more would
be buyers. A person who wants
to buy might convert a lot
better at $1 than $299.

The upsells will convert
many of these people. And
you can still sell them the
$299 product at a later
stage.

The second secret is to use
the power of overwhelming
curiosity.

You want to make them really
curious about what's in your
$1 product...that curiosity
being easily fullfilled
because the product is cheap.

I wrote copy for a big PUA
company. One of their trip
wire products was a deck of
cards which they gave away
for "Free" you just had to
pay $2.99 for shipping and
handling.

After that there were 3 upsells
and if you bought all 3 the
sale would amount to $699.

I see a lot of people
disagreeing on this thread
and they're right in a way.

You're not going to sell a
house or car with this
method.

(But maybe you could sell a
report about buying x car or
x house in x area.)

My thoughts are this:

I used to think that you can't sell high ticket products...Boy was I wrong.

It is really easy to get someone to buy the low front end product at $20-$40 and then get them to buy more (UPSELLS) at a price range of $100-$5000+.

low ticket upfront should always be the "tripwire" leading to upsells

If you think that high ticket product to sell is more harder than what is going to happen to you. All success comes from your mindset.

Fact - Low ticket products are easier to sell - agree but if you want to make good money online NO chance with law ticket products.

If you have high ticket product and a lot of affiliates promote it at the end you will make same amount of money. Less people will buy it but with higher price you will make equally.
Anyway this is just my opinion. I am only selling low ticket products and doing just fine.