The logic was simple - It's easier to get 10 people to buy a $197 product than to get 197 people to buy a $10 product.
Whoa, have times changed
Myth - It's just as easy to "Create and Sell" a high ticket item as a low ticket item.
Fact - Low ticket products are easier to sell (you need about 750 words of copy) and take much less time to create.
That`s I have also noticed in the last two years myself. What about your thoughts here??
Thanks so much