I have been following the internet marketing business from the sideline since the mid 90s. Back then you could make a ton of money selling anything online since the competition was non-existing. Then on to the start 00s where all you needed was a basic knowledge of SEO and grey-hat tactics to get any page on the top pages of Google and monetize that traffic. From the mid 00s it seems that blogging and building lists has been where a lot of money has been made. From the end 00s you could earn good money just buying stuff cheaply overseas and selling it online or on ebay with Google Adwords ads. Also at this time a whole new world of apps appeared out of nowhere - a ton of money was made on the app stores during the first years. Then from the start 10s it seems that the big craze is around social media. Having a website seems not to be enough anymore - you need to establish an online presence and tell a compelling story across platforms to build a business online.
My point of this timeline is that competition is ever-increasing and so is complexity. However, at any given time, easy money has existed on the internet if you looked to the right direction.
My question to you guys is: where is the money to be made these days?
I read a lot about blogging, building a following and monetizing that. However, that has been the word for a decade now and it just seems to be an extremely crowded space.
I am somewhat a newbie in this field, although not a newbie in business - I have a good income and a long career in both programming and management. I just feel disconnected from the business world altogether and dream about total independence from bosses and offices.