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How to intrigue customers who want stuff FAST

by barbling
1 replies
Today is the Super Bowl!

And if you're like me and wonder why football even exists...

... but adore the commercials...

Check out

https://www.cnet.com/how-to/how-to-w...football-part/

It has all the top resources for the Super bowl ads!

Now, what do that have to do with marketing?

Think of the Super Bowl like your flagship product.

It's BIG.

It's IMMENSE.

It has tons of individual components.

And yet....

What if your customers like your overall concept, but find it *too* much?

In that case, you can pull out:

An ebook highlight

A checklist

A quick roundup of images that focus on your product content but can become viral in social media....

.. and you use THAT as a lead-in generator.

ie, not everyone wants to consume immense quantities of data!

So make sure you can intrigue AND satisfy those individuals who want it *fast*.

Enjoy!
#customers #fast #intrigue #stuff
  • Profile picture of the author DeadRooster
    I'm a big football fan, but as a marketer I also enjoy the ads.

    But, the ads are almost always "institutional" as opposed to "direct." They don't ever say: "Call now, for your free bag of Cheetos... just pay shipping and handling."

    I always wonder how successful a direct marketing ad would be during the Superbowl. It would probably have to be for something pretty pricey with a gigantic markup though.

    It's a name recognition thing, I guess. That, and somewhat of a "commercial competition" thing.
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