It's also interesting there's a corollary of high drop out and failure rates in internet marketing as well.
Great internet marketing does indeed push the idea of knowing your target audience and customer, developing a product that your target audience will buy based on that knowledge, and creating a very tight message-to-market match.
But then it sort of goes flat from there.
Product launch after product launch - but then you see internet marketers scramble to constantly launch new things chasing the front-end revenue stream. No real depth to the business development plan once they get some traction with any particular product.
It seems like a flawed approach, especially considering that if someone gets some sales off a new product launch, they should be figuring out how to lean in deeper into their customer's needs and actually helping them rather than selling marshmallow fluff over and over (because face it, that's what most front-end products are - fluff at best).