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How much would you pay for the perfect domain name?

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12 replies
As the title suggests, to what degree would you actually bother to buy the 'perfect' domain name for your business?

For a bit of background as to why I'm asking, SumoMe just paid $1.5 million for sumo.com

Quote from Noah Kagan:

It took 7 years, 4 domain brokers, 200+ emails, nearly flying to India but we finally got the domain we always wanted. Very much worth it.
It makes me wonder, after 7 years of dominating the productivity apps industry as a well recognised name, why change now?

Curious what others think.
#domain #pay #perfect
  • Profile picture of the author warriorkay
    I'd say "as much as it's worth to me and as much as I can afford to pay"

    I once paid a crazy amount of money and spent a long time negotiating to buy Kinged.com (with a single g) despite already using Kingged.com (with the double g) for a while.

    I had to buy the single g version of the domain because too many people were typing it into their address bars. And of course just to secure it, for whatever the future brings.

    But like Fiverr.com ending up buying Fiver.com (I think for about $70,000) but didn't stop using Fiverr.com, I also ended up just redirecting traffic from the single g version to the double g version.

    Do I regret spending so much money to buy the single g version? Not one bit. If one can afford the domain they think is "perfect" for them, they would pay however much the asking price is,
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  • Profile picture of the author WarriorWasim
    Hello, It totally depends on you how is your perspective about your business. Domain name creates brands. If you have any business that is generating money continuously then I don't see any problem to spend any amount for a good brandable domain name. As I've heard Mark spent $100k for facebook.com and previously it thefacebook.com. Thanks :-)
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  • Profile picture of the author thekristenlean
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    • Profile picture of the author Marcus W K Wong
      I have the same trail of thoughts, but it's more instinctive and a "I WANT THIS DOMAIN SO BADLY" rather than a business driven decision.

      How do you justify spending the few hundreds rather than paying $12 for an alternative domain name?
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  • Profile picture of the author brettb
    Bought a cracking one yesterday - $12 for two years.

    If you're paying $$$$$ for domains, you need more creatives in your team.

    Also back in 2012 I nearly paid $1700 for a domain, but I bought the one with the plural "s" suffix for $10.
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  • Profile picture of the author discrat
    $10,327.18...no more, no less
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    • Profile picture of the author Marcus W K Wong
      lol that's a very specific number. Any data you could share as to why this exact number is the pinnacle of spending? or was this just lost in sarcastic translation haha
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  • Profile picture of the author ChrisBa
    Not much.. lol..

    Really when starting something these days, I always look for the domain when thinking of the name, so I would never pick a name first, then look for the domain after.
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    • Profile picture of the author Jordan Mortimer
      Originally Posted by ChrisBa View Post

      Not much.. lol..

      Really when starting something these days, I always look for the domain when thinking of the name, so I would never pick a name first, then look for the domain after.
      That's what I would do too. Plug in a domain name into Google to see if it's available, and then plug it into Jaaxy to see if people are actually searching for it. Then name my business based on the results.
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  • Profile picture of the author nextoronto
    $20. It's not about the domain anymore it's about the website. Don't support squatters.
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  • Profile picture of the author Steve L
    Originally Posted by WFMarcus View Post

    As the title suggests, to what degree would you actually bother to buy the 'perfect' domain name for your business?

    For a bit of background as to why I'm asking, SumoMe just paid $1.5 million for sumo.com

    Quote from Noah Kagan:



    It makes me wonder, after 7 years of dominating the productivity apps industry as a well recognised name, why change now?

    Curious what others think.
    If they can afford 1.5 million on a domain name I suppose it's worth it since it should put them in a better position for the long term. I don't think it's necessary for a start-up and would most definitely be an unnecessary expense but at this point for SumoMe it's something that's just nice to have, not something they needed. It's something to ponder that's for sure.
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  • Profile picture of the author Brent Stangel
    The most I ever paid for a domain is $14.95. I thought that was on the high side.
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  • Profile picture of the author Sonny Tee
    How much can you make with said "perfect domain name"? If I know I can turn a profit then I'd pay any price.

    Sonny
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