For one ,I have noted that sometimes ( definitely not always) any publicity can be good publicity. ( i repeat sometimes but NOT always)
Trump has seemed to buck the trend and capitalized off this mantra. He has gotten publicity for seemingly vile and senseless remarks.
But just getting that exposure was one of many ways that he did indeed win the election.
Regardless of how despicable and inappropriate it may have been, he seemed to "connect "and resonant with a certain audience. Controversy can indeed grab attention and ultimately sell.
I think as Marketers this is an important lesson. To identify your target market and use methods that "connect" to them and to "engage" with them and strike a tune in their souls ....consequently sustaining a level of ATTENTION over giving period of time.
If you take away anything from Trump this is what you should take and implement it in your Internet
ATTENTION, ATTENTION, ATTENTION, and keeping it over a sustained period of time!