my setup - very simple funnel. Squeeze page with exit pop, after sign up a thank you page with several links
Split testing set up on the squeeze page
ClickMagick for tracking
Some days ago I suddenly had a dramatic drop in opt-in rates on two funnels.
Went down from an average of 40% to 1% and 2 % respectively.
I checked everything, the sites were all up - I use uptime robot to monitor downtimes - 100% uptime since end of Jan
I checked the stats for the opt-in forms in aweber itself to make sure it wasn't just the pixel that didn't fire.
I also checked the stats for the exit pop. While it didn't show as many hits as it should it fired for at least 75% of the page visitors - showing that the page must have loaded at least as far as the code for the pop.
It seems that for some reason people simply decided to not opt in anymore after about 40% of them had decided to opt in for a year or so very consistently
Has anyone experienced that too? What could have happened? And ideas would be helpful because then I could set up tests to prove or disprove
What would you do about it now in that situation? Wait if it gets better? Discard the pages at once and build new funnels from scratch?
If it has actually happened to you, what did you do?