What are your thoughts on paid traffic?

31 replies
Hey there,

So let me introduce myself first. My name is Alex and I have been running a successful Marketing and Advertising firm in Europe. Our MAIN focus is on paid traffic and conversion rate optimization, mostly for local clients.

After spending some time in this industry, I can see so many people not utilizing it. Personally, mastering it changed the way I do business, both offline and online.

So my questions to people here would be?

What's the biggest frustration your having right now with paid traffic?

What have you tried so far that hasn't worked for you?

What's your biggest fear when it comes to paid traffic?

What worries you - what are you afraid will happen if you don't do something immediately?

What would you be willing to do to solve/get paid traffic?

If you could have one question answered about paid traffic, what would it be??

I was thinking of leveraging my experience to create a product which is available at a good price point (so people don't have to shell out 3k for a course)

I'm unsure if I will do one though, depends if there's a need for something like this.

Anyway, id like to know some thoughts from people. Not enough money to test? Scared of spending money? don't know correct testing procedures? writing copy?
#paid #thoughts #traffic
  • Profile picture of the author Hafiz Tronics
    Pay Per Click advertising. This is where you pay each time someone clicks through to your site. Ads on google and many other ad networks use this. It's great for marketing because if the ad is on a site with low traffic, or does not appeal t the audience you get few click, therefore low cost.

    Pay Per Display advertising: You pay per time the ad is show (impression). Can end up being cheaper if you have a really appealing advert, but it can also cost you a lot of money and generate few visits if the targeting or ad copy is poor. Some unscrupulous sites will also increase the impression numbers, either by straight up lying or using techniques that increase it artificially, such as splitting single articles into multiple pages, loading several ads at hte bottom of the page beneath the copy or even loading the add ina hidden section of the page.
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  • Profile picture of the author WarriorWasim
    If you have mastered on this topic then go create a course and set the price within range and help people. You'll surely end up with good return and will create your authority. Thanks :-)
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    • Profile picture of the author Orion3003
      Originally Posted by WarriorWasim View Post

      If you have mastered on this topic then go create a course and set the price within range and help people. You'll surely end up with good return and will create your authority. Thanks :-)
      Never done a proper product launch, so I'm thinking about it, thanks.
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      • Profile picture of the author WarriorWasim
        If your product is good enough make it sure you sales page is ready to make you sales and top notch quality. Thanks :-)
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  • Profile picture of the author Mourad Meskini
    somtimes there is no result even if u pay
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    • Profile picture of the author Orion3003
      Originally Posted by Mourad Meskini View Post

      somtimes there is no result even if u pay
      Depends on your definition of a result. Remember that paying for ads won't simply bring in money for you out of thin air. Think about the entire funnel and how you're monetizing your traffic. Don't just pump money into ads if your not sure how to monetize on the back end
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    • Profile picture of the author Orion3003
      Originally Posted by misterkailo View Post

      it's the way to scale fast to multiple 6 or 7 figure income
      Agree 100%, it's an essential skill people are missing out on.
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      • Profile picture of the author DGabeNJ
        Originally Posted by Orion3003 View Post

        Agree 100%, it's an essential skill people are missing out on.
        Agree x3. A necessity in order to take a good business and make it great.
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  • Profile picture of the author Rory Singh
    97% of the people in IM believe that paid marketing is a short cut for their success. It's not. Sure you can learn it (as there is a learning curve in every form of marketing). But there seems to be a 'myth' regarding paid ads. Most people feel that they can just blindly throw $$$ into it and strike it rich.

    It's a skill that takes time, money and lots of patience to master.

    But if you don't know what you're doing, you can loose your shirt real fast!
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    • Profile picture of the author anayb
      Originally Posted by Rory Singh View Post

      97% of the people in IM believe that paid marketing is a short cut for their success. It's not. Sure you can learn it (as there is a learning curve in every form of marketing). But there seems to be a 'myth' regarding paid ads. Most people feel that they can just blindly throw $$$ into it and strike it rich.

      It's a skill that takes time, money and lots of patience to master.

      But if you don't know what you're doing, you can loose your shirt real fast!
      totally agreed ... paid method is just a marketing tool; alone paid traffic can do nothing. What you need is a ***viable*** business model, you can't devise a scalable biz plan overnight, you got to know how biz works, which can take years to learn. You need to invest in content if not your biz is purely IT-related, as well as technology, the more unique the product, website, the better, which means you need IT knowledge beyond installing a WordPress site, plugins. These are very daunting tasks. Paid traffic, surely, can drive lots of traffic in shorter amount of time, but can you retain that traffic? will they sign up and eventually convert? if yes, then paid method is a shortcut to getting rich scheme.
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  • Profile picture of the author Yourmoneysite
    Hi guys!
    I'm new to Warrior and here to help and research.
    For me the past has not been great regarding paid traffic (I only used Search engine - Google etc). That is until Facebook came along. bizarrely, and I'd never have though this, but I get most of my traffic from social media. I would like to invest more in paid traffic but need to know I'd get the results I'm yearning. Profit over investment! Getting clicks, likes and follows is great but if it's not turning into a sale it's a big turn off!
    We're looking for information to help our customers regarding this category too! Any advice would be greatly appreciated.
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  • Paid traffic = fast success. There are many options when it come to paid traffic. I have tried PPC, Banner ads but what has worked best for me are FB ads and Solo ads. You don't need to master them all - just pick 1-2 of paid traffic and then mix it with free traffic. That's how most successful marketers operate.

    My biggest fear everytime when I do paid traffic is to have negative ROI but that rarely happens if you do your research and watch your numbers.
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    • Profile picture of the author J50
      Originally Posted by Hafsteinn Thordarson View Post

      My biggest fear everytime when I do paid traffic is to have negative ROI but that rarely happens if you do your research and watch your numbers.
      As someone who's done a lot of general and local PPC campaigns I find that somewhat hard to believe, unless you're a genius or just incredibly lucky. More than 50% of the time a new campaign is a loser for me, but I kill them quickly and let the runners run for as long as possible.
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      • Profile picture of the author dburk
        Originally Posted by J50 View Post

        As someone who's done a lot of general and local PPC campaigns I find that somewhat hard to believe, unless you're a genius or just incredibly lucky. More than 50% of the time a new campaign is a loser for me, but I kill them quickly and let the runners run for as long as possible.

        Hi J50,

        I think you may be confusing the cause of those failed campaigns with the advertising channel rather than the actual problem. Advertising does it's job properly whenever you execute it properly. However, not all offers are winners. Not all value propositions are winners, and not all marketing strategies are winners.

        If you are doing affiliate marketing, and I know a lot of people that frequent this forum are, you are likely selecting a lot of poor offers. Affiliate marketing is where a lot of bad offers go to die. They die a slow death as many affiliate marketers burn through their resources testing the myriad of affiliate offers that just plain stink. Don't blame the channel if it isn't the channels fault.

        Poorly conceived and improperly tested value propositions are a common issue that can corrected by the application and proper execution of basic marketing techniques.Even after thorough value proposition research, you must still test the specific market segments that you are targeting to discover an effective value proposition. Once you understand why a value propositions works, or doesn't, you can make adjustments to the marketing message within your ads and landing pages. Don't blame the channel if you haven't tested and optimized your value propositions.

        A basic concept in marketing is market segmentation. If you haven't tested all possible market segments and optimized ad spend on a segment-by-segment basis, then you have not even given the channel a fair test. Don't blame the channel if you have not done the basic process of segmentation and optimizations based on segment performance.

        Even if you select a product or service that is in high demand, get the value proposition right, do a great job of market segmentation, and optimize at a highly granular level, you are in a competition with other advertisers. You must select a winning strategy, based on an offer that has a true competitive advantage. If you competitors are simply better than you, don't blame the channel.

        Advertising is a competition. Actually, it is a contest for each and every new customer. So, you have to develop a strategy that beats your competitors. You then must execute that strategy competently enough to overtake your competitors. Don't blame the channel if it is superior competitors, inferior offers, ineffective strategies, or poor execution are contributing to the unsuccessful campaign. Those are all factors that are common, and not caused by the paid traffic channel.

        Having said that, be careful which advertising platforms you choose, the 2nd tier channels have significant problems and the 3rd tier channels are notoriously bad. Stick with top tier advertising channels to avoid getting burned by the shortcomings that exist within the 2nd, and 3rd rate ad platforms.
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  • Profile picture of the author Fredrik2
    My biggest problem is not having enough money to test but I really would like to use paid traffic for my small business.
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  • Profile picture of the author Oziboomer
    Hi Alex,

    All traffic costs money whether that be through investment of time or money.

    If you are thinking of setting up a course on teaching people about paid traffic then I'd encourage you to take a look at what Mike Rhodes does in his paid forum PPCSavvy PPCsavvy

    He is an authority on Google Adwords having co-wrote "The Ultimate Guide to Google Adwords" with Perry Marshall.

    His forum costs $69 (aussie dollars) per month or less on annual basis.

    The content is always up to date and not just a static course but an interactive group of people using PPC both as individuals and agencies.

    If you want to start teaching people you may want to join so you can not only share your existing expertise but pick up on the wealth of knowledge shared amongst the members.

    I'm not affiliated with Mike in anyway. He's a genuinely good guy who goes out of his way to help and when it comes to paid traffic you won't find anyone with more experience, knowledge or connections.

    Best regards,

    Ozi
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  • Profile picture of the author Mdshohidulislamrobin
    Banned
    It's disappointing sometimes when you pay but don't get the feedback!
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  • Profile picture of the author discrat
    You have to Pay
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  • Profile picture of the author hoolascoop
    Paid traffic can help if mixed with proper backlinks. Over time this can happen naturally. If you are getting started, it's much harder. Google likes to see steady traffic flowing to your site, and if paid traffic is the way to do that, sometimes you have to. I've tried trafficpros.org and webtrafficgeeks.org and both worked for me.
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  • Profile picture of the author WordpressArmy
    Paid traffic is one of the ways to promote your business and put your product or service in front of your target audience.

    It is one just one of the components of your marketing mix - I am talking about the the 4 P's - Product, Price, Promotion and Place (Place/distribution channel here obviously is online)

    So, if you have a great product that is competitively priced, one can definitely set some budget aside for paid traffic to get qualified leads!
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  • Profile picture of the author spartan14
    Well lets tell you something ,for example to bring 5000 clients to your site for free you must work 1 month hard everyday .But with paid trafic ppc etc you can make this vizitors in 1 day ,of course dont expect to break the bank at first its hard until you achieve some experience etc
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  • Profile picture of the author EPoltrack77
    It is the real way to run an online business. I use free strategies to test and optimize for the conversions. Once I convert I shift over to paid advertising because it is fast and scale able. Any real business uses paid advertising!
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  • Profile picture of the author REIGN FOREVER
    There are many forms of paid traffic like PPC, Facebook ads, Banner/Media ads but I believe(this is just my opinion) Solo ads may be the best route to go for anyone's business. Being able to leverage well established vendor's email lists for your own gain is awesome! A simple and quick way to access large audiences of [targeted](remember we want people who have a desire for what we are promoting)for a low cost. I think once you've got your feet wet and gained some good income from free traffic then you should slowly but for sure make your way to just operating from paid traffic with those funds not going crazy to where you just blowing your money but making reasonable payments to get you results.
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  • Profile picture of the author tyronne78
    Paid traffic will get you results quicker...
    Paid traffic takes time and patience to master (and lots of money of course)...
    Paid traffic is for collecting data...
    Paid traffic will burn a hole in your pocket if you don't know what you're doing...
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  • Profile picture of the author unlimitedoptions
    Hi:

    I think most people's biggest fear with paid traffic is "Will the traffic yield any ROI" once the traffic is paid for. Some people wonder "if I pay $500 for a solo ad will I get any immediate sales and will I get any long term sales once the prospect is on my list?" Will I at least get my $500 back?

    There are so many scam areas for paid traffic that many people are fearful of getting scammed.
    I'm sure there are thousands of other reasons that represent a person's biggest fear of paid traffic also.
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  • Profile picture of the author jords16
    I'm doing PPC campaign with bing ads, and im getting some leads, about hundreds now. but i didn't make a single sale. I have my auto-responder with 30 set of good follow up emails, is my campaign title has a problem or what?
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  • Profile picture of the author abhishek singh
    In paid traffic you will get some power like you allow to use flexible campaigns , target lot of keywords Whether you get new users each day so i think paid traffic is good but expensive.
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  • Profile picture of the author jayceexzero
    The fear I have with paid traffic is that it is starting to get in line with organic traffic. organic traffic being the normal flow of traffic on the net. I'm worried that paid traffic will one-day overlap organic traffic and all in all make the whole system financial based, leaving people with not much money with little traffic.
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  • Profile picture of the author stephenm44
    I find it best to have a mixture of methods for building my list. Some paid, some ad swaps, some from free traffic methods. See what works best. That way you are not spending too much money or too much time building your subscriber base.
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  • Profile picture of the author Angel Kaylish
    I use FB ads testing things out on a $5 a day budget. Kill the losers and go from there.
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