We have all heard this myth that "if you work really hard, you can turn your passion into profits..."
I thought that was a load of bullcrap most of my life. However, since I've turned my passion into profits, I can say it really is not.
I started with a passion of mine right here on WF and have since "moved on to the big stage..."
There's actually a plug and play formula anyone can use to turn their passions in to profits.
That being said, if you're not willing to work 16 hours a day at your passion, you should head to the post office and put in an application.
Here's a "formula" I have stumbled upon... Here's the EXACT formula I am using...
Keep in mind, there's nothing 100% unique about the forumla as others are doing it.
However, I want to share with you the things I've done to "tweak" the formula and how those "tweaks" can work for anyone.
1. Create OUTSTANDING YouTube Content
2. Use YouTube views to push traffic to your site.
3. Ask for the sale AND the opt-in.
4. Market to your list.
Again, there are folks using this BASIC formula. However, when I do see it in motion it's in the MMO niche. But, that's a problem for a newbie. How are you supposed to make money online by teaching people how to make money online if you have never made money online?
Anyway, let's break this down... The first step is to start with something you truly love and enjoy.
For this example, let's pretend you LOVE to cook.
1. Create Outstanding YouTube Content
There's a TON of stuff all over this forum that teaches you how to create fast, and easy YouTube content.
However, the value of creating amazing content is never discussed. If your videos have real production value, you're putting yourself ahead of the curve. All you need is a smart phone that can record video in 4K, a $20 mic that can be found on Amazon, and a $20 tripod with mount that can be found on Amazon. And newbie friendly video editing software to start.
Anyway, if you wanted to make money online in the cooking niche you should make amazing videos of yourself cooking amazing dishes based on recipes you've created or tweaked.
The end product should look amazing and the production value should be incredible. They should look at the dish and think; "man, I want to eat that!!!"
Visuals are a powerful tool to drive sales and too many people are stuck creating low quality jerry rigged videos instead of exploiting the power of video to it's fullest potential.
2. Use YouTube Views to Push Traffic to Your Site
At the end of the video ask them to do two things; "subscribe to my channel" and hop over to 'yourcookingsite' to get more great recipes. If you ask for more than two things, they'll likely do none. So, avoid asking "like, comment, subscribe, share, and hop over to my site." When they subscribe, YouTube will send them notifications of new video uploads. When they arrive at your site... Well that takes me to step 3.
3. Ask for the Sale and the Opt-In
On your site offer something for sale right on the spot. The sooner they get used to your asking for the sale, the easier it will be to convert them down the line even if they do not convert immediately.
Remember, you'll have many more cooking videos later on. Maybe the amazing steak recipe didn't get them, however, maybe your amazing lobster mac and cheese will capture their imagination. Maybe that pushes them over the edge to where they want to buy your cookbook with 10 amazing lobster dishes.
You also want to ask for the opt-in. I tend to offer "perceived value" vs. actual value. I hate to give anything of high value for free.
Finally, use your site to feature your other YouTube videos!!! Maybe they've only seen one of your videos based on a recommendation while in the YouTube app, or on the website.
So, you should feature your other videos so that those videos will rank higher in YouTube and become recommended as well. Now you've got a nice YouTube to Site to YouTube to Site to YouTube loop going!
4. Market to Your List
Market the new content you create to your list. Point them to your site where that YouTube content will be featured.
If they are on your site, it's easier for them to purchase whatever you're selling. If they are able to view your content in the same place that you're asking for the sale, you'll convert better.
Study after study has shown that video helps increase sales. I'm here to say that these studies are right. I never take people to a blanket sales page if I have a new offering.
Rather, I'll say "Check out my new video on home made fish and chips! I've also included a new video on how to do a clam bake at home to the members only section... you can use this coupon code for 50% off today..."
I'm working hard as I can to create the highest quality and best YouTube content I can possibly create and it's paying off. There are folks who rely on YouTube ad revenue and YouTube ad revenue alone for money, however, I view the ad revenue as the icing on the cake. Example; if I get to a point where I'm making $10,000 a month in ad revenue, then, it's highly likely I'm making $100,000 a month selling my own stuff.
This all starts with a desire to work and learn. If you're looking for a fast and easy quick buck online, you'll be buying IM products for years and won't make any money. If you have a passion and you want to turn that passion into profits, creating outstanding visuals with something of unique value to sell can be your keys to success.