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Is it possible to pay just for conversions ?

by ilovric001
8 replies
maybe it sounds too good to be true, but I wonder is it possible to run a campaign and pay just for conversions (cost per lead or cost per sale) instead of CPC/CPM/CPV ?
#conversions #pay
  • Profile picture of the author agmccall
    if I could guarantee conversions. why would I sell them to you or anyone else. And if I did, they would be pretty expensive

    al
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  • Profile picture of the author DGabeNJ
    Too good to be true lol If you can pay for conversions and it is a positive ROI....you have found your money tree.
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  • Profile picture of the author Happerz
    That's called affiliate marketing, you know that.

    What you're asking is whether there something that works the same way without risk or effort on your part.

    Your question is, "its there a push-button simple cheat to success?"

    No, you can get leads, but not eliminate risk.
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    • Profile picture of the author ilovric001
      Originally Posted by Happerz View Post



      Your question is, "its there a push-button simple cheat to success?"
      That is not my question.
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  • Profile picture of the author Oziboomer
    Originally Posted by ilovric001 View Post

    maybe it sounds too good to be true, but I wonder is it possible to run a campaign and pay just for conversions (cost per lead or cost per sale) instead of CPC/CPM/CPV ?
    If you are talking about using Google Adwords then you can use their GCO (Google conversion optimizer.)

    You would normally want to have run some ads as just CPC and then you can choose "Focus on Conversions" from their bid strategy section.

    If you are averaging a certain amount per conversion then Google will normally recommend a CPA close to that amount.

    Start out with their recommendation and then gradually work your CPA down.

    You can also use this feature with Display ads but it is best to wait until you have at least a 100 conversions recorded before you start to use it.

    Make sure you are tracking the analytics and know the value of your leads.

    This is for running conversions to your website as you want to be able to add the conversion tracking code to the site.

    Best regards,

    Ozi
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  • Profile picture of the author Brent Stangel
    Yes. It's called CPA.
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  • Profile picture of the author ChrisBa
    Originally Posted by ilovric001 View Post

    maybe it sounds too good to be true, but I wonder is it possible to run a campaign and pay just for conversions (cost per lead or cost per sale) instead of CPC/CPM/CPV ?
    This is CPA. You could join a network like Peerfly or Maxbounty as a merchant. I guess it also depends on what your product is.
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    • Profile picture of the author ilovric001
      Originally Posted by ChrisBa View Post

      This is CPA. You could join a network like Peerfly or Maxbounty as a merchant. I guess it also depends on what your product is.
      I know about CPA networks but I wonder are there any traffic sources which works on a pay per lead or pay per sale model instead of ppc/cpm/cpv etc.
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