Membership Site Part 2: Avoiding pitfalls, please help a noob

11 replies
Ok I now have the plan in my mind but I'm wary of making a series of errors, so was wondering if any experienced IM ers might be kind enough to share some time with me to help avoid those pitfalls.

I have nothing built. No sales page, squeeze page even the Membership site (using a 'platform' to do that bit), blog, autoresponder

Or can you point me to where I can find the info?

I have nothing built so I can take any decisions. For example:

1. Hosting:

What to avoid
How to remain 'incognito'

2. Payment Gateways:

How does it work
what do I need to know

3. Sales funnel:

Customer clicks buy button on sales page. What should happen next? They need a receipt, a welcome e-mail, log in / create username instructions? What else?

Phew suddenly the overwhelm hits and I have not built a single thing.

Any advice much appreciated
#avoiding #membership #noob #part #pitfalls #site
  • Profile picture of the author Oziboomer
    Originally Posted by Rick Britton View Post

    1. Hosting:

    What to avoid
    How to remain 'incognito'

    2. Payment Gateways:

    How does it work
    what do I need to know

    3. Sales funnel:

    Customer clicks buy button on sales page. What should happen next? They need a receipt, a welcome e-mail, log in / create username instructions? What else?

    Phew suddenly the overwhelm hits and I have not built a single thing.

    Any advice much appreciated
    1. Hosting

    Look at the advice many have provided in this regards.

    We use several hosts but my favourite at the moment is SkynetHosting because I can choose to host at a data centre near my target market and we need speed with the ecommerce businesses we run.

    Look at using a CDN like Cloudflare to boost speeds also.

    2. Payment Gateways

    Open a business bank account and get a merchant account to process credit cards. Ask your bank and look at what gateways integrate with your choice of platform.

    Look at what your market trusts and uses to pay.

    We use Eway for B2B transactions in Australia because they are trusted here. Eway is a payment gateway. We also use Clickbank, Paypal and Stripe for different scenarios.

    3. Sales Funnel

    Depends on how much work you want to do and what you want to integrate with.

    There are the low-cost routes and then there are variety of paid solutions.

    Everyone has an opinion and we use many different solutions that we've tried over the years.

    My favourite at the moment is Clickfunnels but that is one of those more expensive paid solutions.

    It integrates with many payment options and you can automate all of the follow-ups, memberships, affiliate commissions etc

    There is always going to be something better than what you have. The key is to start selling whatever it is using whatever you have and can afford.

    I'll give you a recent example of a purchase I'm making right now.

    The business does have a website but no payment gateway, no offline credit card facilities and they list an email and two phone numbers to contact them.

    My business wanted what they were selling.

    I called their number and after chatting to the business we paid them via funds transfer.

    Don't get too caught up in the complexity of adding layers to make purchasers go through.

    Look for the simplest and quickest way to get to processing a sale.

    Start selling and generating ROI and then look to continuously improve.

    Best regards,

    Ozi
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  • Profile picture of the author finestinfo
    Hi there, I have been marketing and selling physical and digital product for many years now so I have experience with what works and what I struggled with.

    Hosting
    I started with 1 & 1, I used GVO because of their opportunity and then went on to Hostgator because they are very reliable and helpful eg. they would upgrade your wordpress site for you (Less to worry about)

    Website
    Wordpress.org is definitely the site to use as your main site and blog.

    Products vs digital
    I don't think that you mentioned what you intend to sell or promote online. You could sell physical products which is good however, you will need to arrange your suppliers, logistics storage etc.

    Digital products will be easier to sell because there are less overheads to deal with.

    Payment gateways
    Starting a merchant service is good. You can also use facilities provided by companies like Paypal. However, Paypal has the power to freeze your assets if a customer decides to have a conflict with you for example. This will them freeze all transactions in and out of your business.

    Sales funnel
    There are a few companies that provide facilities for this like Aweber, MailChimp and GetResponse but I prefer the Power Lead System because they provide everything including the email marketing software with campaigns etc as well as the Wordpress blogging engine installed, to name just a few facilities.

    The main thing is to get started. I hope this all made some sense. Let us know how you get on....
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    Promote your business. Free training. As much traffic as you want.
    http://specialistim.com - Specialist Internet Marketing

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  • Profile picture of the author alliance
    I agree with the above mentioned resources and would to suggest Ryan Lee's site (Freedym) that provides a huge amount of training, case studies and resources for membership sites.
    Good luck with your new project.
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  • Profile picture of the author mdallen
    I used to use launch formula marketing. I think they go by another name now.. They have a script, offer hosting, though you can install it on any host on any hosting company. The script I think is free, but there are upgrades for mods that make your life better. I am an affiliate for giving away the free licenses but obviously not a good one since I can't remember the new name lol
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  • Profile picture of the author Rick Britton
    It's an old project, been running through e-mail, Drop Box and Twitter for years

    Converting to Membership site to increase membership & revenue. The plan is to:

    1. Host the membership site using Freshmember app
    2. Have a simple sales page linking directly to the buy button
    3. Have a blog where I boast about all the success members are having

    What is confusing me and the issues I want to avoid are:

    1. The correct sequence that a potential customer goes through from landing on the sales page to becoming a member. What are the actual pages and steps they should see?

    2. How do I host sales, squeeze and blog pages in a such a way as my true name and location are not revealed?

    3. How can I receive payment without revealing my own name and location?

    Any help answering these questions would be appreciated. As you can see I've been hanging around on here since 2011 and like many sad cases I've bought endless WSOs and done all kinds of training. Still no closer to having the skills and understanding of how you actually make a sales funnel like this work and turn it into a business.

    It's OK saying 'Really Helpful Software Inc' has a great product that will help you but that does not help my understanding which unfortunately is something I seem to need to progress. Weird yes I know.
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    • Profile picture of the author gooroo
      Originally Posted by Rick Britton View Post

      1. The correct sequence that a potential customer goes through from landing on the sales page to becoming a member. What are the actual pages and steps they should see?

      2. How do I host sales, squeeze and blog pages in a such a way as my true name and location are not revealed?

      3. How can I receive payment without revealing my own name and location?
      I don't know about Freshmember and if it does work in any different way than other membership software/plugins, but if you're using paypal it usually goes like this:

      1. Customer clicks a cta that takes him through the payment process, once they complete the payment the membership software receives an IPN from paypal and they're either directed back to your site to complete the registration or they're sent an email with a registration link. If they created an account prior to paying(for example a free account) and THEN they make a payment, then whatever is supposed to be credited, is credited to the account they were logged in.

      2. Regular web hosting with a WHOIS Guard for your domain, it's available at almost every popular domain provider. If the site is hosted externally, which I assume the freshmember does for you then you should still be able to achieve that considering that you'll still need your own domain(I guess that's how it works), just get WHOIS Guard for that domain.

      3. Paypal is going to keep your personal information hidden, you just need a business account (either turn your personal account into business account or open a new one), customers will be shown that when they make any payments.
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      • Profile picture of the author Rick Britton
        Brilliant! Makes perfect sense, thanks so much for taking the time

        Guess the sales, squeeze and blog will be wordpress, the membership app is hosted by the provider as you guessed

        Right, next thing: get Paypal business account
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    • Profile picture of the author Affportal
      Originally Posted by Rick Britton View Post

      2. How do I host sales, squeeze and blog pages in a such a way as my true name and location are not revealed?
      Part of having a membership site is a level of interactivity with the members and positioning yourself as the expert in the room. You could do that with a pen name like the "double your dating" guy does but why not go for personal branding as well?
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      • Profile picture of the author Rick Britton
        I do have a pen name and I do interact with my members on a personal level on a nearly daily basis already. I'm giving them advice, blog posts, spreadsheets and so on regularly. I do have a brand too.

        I just don't want them knowing who I am and where I live. I'm only using membership site system to deliver the content privately (which I've been doing by e-mail and Drop Box). I bet I interact far more than most Membership site owners who are literally doing it for the money. I'm doing it as it's my passion and I share my knowledge with my followers. Some of the longest serving members do know me personally.

        Been doing that since 2005 too. Up until now, to get into my 'Inner Circle' you needed to be recommended or invited to join, you couldn't simply click on a buy button. I've been able to vet members before admission. However, now that I'm going to let anyone in I want to make sure I can remain incognito

        Hope that makes the position clearer
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  • Profile picture of the author Affportal
    Ok, good to hear Rick!
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  • Profile picture of the author netqom
    Hello Rick,

    If you want sales page, squeeze page, the Membership then I will suggest you "Clickfunnel". In Clickfunnel, you can get sales pages, Squeeze page and the Membership as well. I can assist you If you want to know more.

    Looking Forward to hearing from you

    Thank you
    NetQom
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