Can this marketing strategy work?

13 replies
I have been running a company selling lighting fixture,I am going to build a "magazine" related to my product, in order to attract the target customer ,and then introduce my brands via the "magazine",so as long as the consumer trust on my magzine,they will also have good impress on my product. is that work? now coming another question, how to create this magazine team?
#marketing #strategy #work
  • Profile picture of the author Karomaz
    so you are using an offline marketing strategy right?
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  • Profile picture of the author mosbah77
    You will gain more exposure to your biz and in that you will make more leads and money so I think this startegy is good for you
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  • Profile picture of the author Tsnyder
    I think this strategy is a complete waste of time and resources.

    If you're talking about a paper offline magazine I wonder if you
    any idea how monumental this task is. Not to mention the cost
    and the fact that magazines are dying all over the place.

    Why do you think this is a better idea than just going straight
    to your target market and selling your products?

    Before I would jump into this magazine thing I'd print some high
    quality product brochures, get on the phone and call my prospects
    and offer to send them the brochure after qualifying some degree
    of actual interest.

    Best of luck to you whatever you decide to do.
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    If you knew what I know you'd be doing what I do...
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  • Profile picture of the author tristatemedia
    if it is an offline product. go to the offline section of this froum. there are alot of great people that will help.
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  • Profile picture of the author amuro
    Originally Posted by Mark Yu View Post

    I have been running a company selling lighting fixture,I am going to build a "magazine" related to my product, in order to attract the target customer ,and then introduce my brands via the "magazine",so as long as the consumer trust on my magzine,they will also have good impress on my product. is that work? now coming another question, how to create this magazine team?
    .

    Are you going to build a printed or digital magazine related to your product?

    If it is printed magazine, you may try Magazines Dot Com but if it is digital, you may consider PDF document-sharing sites like Issuu, Scribd and Slideshare.

    Or do a Google search for magazine publishing sites and compiled a list of what you feel is best for your work.
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  • Profile picture of the author katerinavaiou
    Sure, it will work.

    Moreover the magazine that you you have,will have more audience than the particular product that you are trying to promote. What is more you can use this audience to market other products which you may create in future. So it is quite similar to email marketing.
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  • Profile picture of the author kobster
    There are different marketing strategy in market to focus online business, e procurement solution is one for many B2B market place to enjoy unlimited features
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  • Profile picture of the author dignesh solanki
    You have thought a good strategy for offline marketing and it will work really better for you and will take your magazine and your business both to a new level.
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  • Profile picture of the author discrat
    Mark, surely you are talking about a digital magazine, right ??

    Not that a hard copy one would not work but this day and age I would stick with this online first . imo


    - Robert Andrew
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  • Profile picture of the author DWaters
    I certainly hope you are not considering a hard copy magazine. As mentioned above that is a BAD idea.

    I would strongly suggest you consider selling some of your inventory on Amazon via their FBA model since they already have a huge amount of buyer traffic looking for just about everything.
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  • Profile picture of the author ChrisBa
    Originally Posted by Mark Yu View Post

    I have been running a company selling lighting fixture,I am going to build a "magazine" related to my product, in order to attract the target customer ,and then introduce my brands via the "magazine",so as long as the consumer trust on my magzine,they will also have good impress on my product. is that work? now coming another question, how to create this magazine team?
    The best way to find out for sure is to just try it and see if it works.
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  • Profile picture of the author DABK
    Yes, people who trust your magazine will trust you telling them a particular product is worth buying more than people who do not know/trust your magazine.

    However, you need to get people, the right people, to buy/read your magazine. Then, you need to get them to trust it.

    You are, in other words, putting extra steps in the buying process. If you succeed, and your magazine becomes THE place to look up things in whatever niche you are for your region, you win big. Otherwise, you lose a lot.

    Why not sell to them directly, earn some money while they learn to trust you, then, when you have a bunch of them trust you, send them email messages (leave copies of your magazines in your store(s)). Then, when you have more of them, you create a magazine...
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  • Profile picture of the author Mdshohidulislamrobin
    Banned
    Not bad..
    But I'd like to create some high
    quality item catalogues, get on the phone and contact my prospects
    and provide to deliver them the leaflet after determining some degree
    of real interest.
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