|Odd stuff you would never think of. Did you know I recently became a minister for free? Took 60 seconds. Weeks later someone was inquiring about my services after I casually dropped my new credentials in conversation. That's how freakin' easy is to get "authority" for free that you can turnaround and promote for free. Hell, err, I mean well, think you could get more sales if you were not just Pat Doe but Pat Doe, Minister? Absolutely.|
I was trying to make the point about how authority can be easily and quickly obtained, and using a fun example (OK, I thought it was fun) of how to be a minister.
Factually, I was referred to a website by a church officially recognized in California who offered the opportunity to be a minister for free. I tried it. Lo and behold in the mail came an official certificate and other documents. Later, I was at a wedding and mentioned my newfound credentials and the website. There was laughing and joking about it. But then when the minister for the wedding did not arrive I was suddenly getting a serious inquiry about providing services. I declined.
My initial thoughts:
- Don't worry about one person's feedback. He misunderstood the context.
- Rework the sales letter. This is a very tiny bit of the product and don't really want to expand one bullet point into more than what it is.
- Don't use the word hell.
- Don't touch religion.
- Find a different example about obtaining authority.
What say you? Fairly ripped or not?