Why You Should Build a T.L.R with Your Traffic

Hi guys,

Hope you are all well!

I just wanted to touch on something today which I think is important and should be a real focus in our marketing efforts.

Just quickly, think about your best friend.

Think of all the memories, the laughs, the sad times, everything!

Now, think of the first day you met them (if you can).....were you best friends then?

I'm going to go with a no!

Sure, you may have had great chemistry and got on really well, but, best friend's takes time. It takes a bit longer than just one day.

And why?

Because you are building a Trust, Likability and Relationship with them, that doesn't happen over-night.

When it does though, it's glorious isn't it?!?!

That practical mindset completely transfers over to online marketing.

Your traffic, or your visitors if you will, are human beings, don't forget it!

They are human beings, with genuine feelings and emotions and not just one, of 200 clicks for xx.xx amount of money from a solo ad provider.

In all your marketing efforts, having T.L.R in mind will aid you in creating powerful subject lines, compelling squeeze and bridge pages, as well as immersive content on social media or your blogs.

Pretty much everything in marketing can benefit from the T.L.R approach.

What do you guys think?

Do you use the T.L.R approach without even knowing it?

Thanks,

JB