What to do with +100k customer emails?

7 replies
I have more than 100k customer emails (all buyers) from an ecom venture. Niche is food & beverage / health & wellness. How would you monetize?
#100k #customer #emails
  • Profile picture of the author Reed Floren
    How were they generated? When was the last time you mailed them?

    If they haven't been mailed before they don't know you and it's going to hard to do much with them. You could use them as a retargeting audience on Facebook though.

    Also if you haven't mailed them you are going to want to verify/scrub the leads before you send anything out and you don't want to mail all 100K at once our you will be labelled as a spammer pretty fast.
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    • Profile picture of the author throwawayz
      Emails were generated during the account creation step in the checkout process. Opt-in also during this step.

      List has already been scrubbed. They are currently emailed on once or twice weekly basis.

      I am no longer involved in the venture. Our agreement was that I owned the list and could use as needed.
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      • Profile picture of the author Brent Stangel
        Originally Posted by throwawayz View Post

        Our agreement was that I owned the list and could use as needed.
        Where are they? Are they stored on your AR or do you have them in a file?
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  • Profile picture of the author ChrisBa
    Originally Posted by throwawayz View Post

    I have more than 100k customer emails (all buyers) from an ecom venture. Niche is food & beverage / health & wellness. How would you monetize?
    Did they optin and agree to receive emails?
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  • Profile picture of the author unlimitedoptions
    Hi:

    If they were obtained by offering them something free in exchange for their email address (they opted into your business) then you can start to mail them offers of your own or affiliate offers that match your niche.

    If they were obtained from a email service and they didn't give you permission to email them then that's a different story. I've never bough any lists like that, so I can't help you if that's the case.

    Good Luck,

    Dan
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  • Profile picture of the author webproishere
    IMPORTANT!

    Where did you get these<--------

    You should filter the list first before doing anything.
    Use email list validators FIRST!

    Cause you will run into problems
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  • Profile picture of the author Gary Chapple
    Think you need to categorise your list into food/beverage/health. Then email them with a questionnaire and let your audience tell you what they want and how often they are communicated. Then you can sub-divide your list further. Then you can email them quality content as often as they indicated with periodic offers & JV's. Seems on the surface you have large buyers list.
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