Do you sell products via phone to your list?

by J50
14 replies
Hi all,

Interesting question for you, most people in the IM niche like to be very impersonal towards their leads.

You know the standard drill, Internet marketers send out a bunch of mass emails towards their list, hoping that someone completes an action that generates revenue...

But how many of you are actually capturing phone numbers and following up with people? If you are doing this what's your success in terms of conversion rates and price points??

Looking forward to reading some responses!
#list #phone #products #sell
  • Profile picture of the author Nighthawk22
    Yes, I sell via phone all the time. My funnel is a simple one. I use FB ads, drive them to a webinar, then a strategy session. This is where they get on the phone and I offer them a 3-5K coaching program.

    If you are selling a low to mid ticket item ($7 - $997), it can be sold via email marketing or an automated webinar. Anything above that price point will take a longer sales cycle if you want to sell via email. If you want to shorten the sales process, you need to get on the phone.

    I typically have around 20-23 sessions a week and I close just under half of those into one of my programs. Hope this helps!

    Mark
    {{ DiscussionBoard.errors[11030911].message }}
    • Profile picture of the author myob
      I am not in the I'M niche, but as an Amazon affiliate it does require personal communication including the phone to effectively close high end product sales.
      Signature
      “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
      {{ DiscussionBoard.errors[11030923].message }}
    • Profile picture of the author J50
      Originally Posted by Nighthawk22 View Post

      Yes, I sell via phone all the time. My funnel is a simple one. I use FB ads, drive them to a webinar, then a strategy session. This is where they get on the phone and I offer them a 3-5K coaching program.

      If you are selling a low to mid ticket item ($7 - $997), it can be sold via email marketing or an automated webinar. Anything above that price point will take a longer sales cycle if you want to sell via email. If you want to shorten the sales process, you need to get on the phone.

      I typically have around 20-23 sessions a week and I close just under half of those into one of my programs. Hope this helps!

      Mark
      Great job Mark, I'm impressed you're achieving that kind of conversion rate for 20-23 calls. How much prequalifying are you doing before you jump on calls?
      {{ DiscussionBoard.errors[11030967].message }}
      • Profile picture of the author Nighthawk22
        The webinar spells out where they need to be in their business. Then they must complete a questionnaire (hoop #1), then they must schedule the actual call (hoop #2). The questionnaire tells me everything I need to know before I get on the phone.
        {{ DiscussionBoard.errors[11030987].message }}
        • Profile picture of the author J50
          Originally Posted by Nighthawk22 View Post

          The webinar spells out where they need to be in their business. Then they must complete a questionnaire (hoop #1), then they must schedule the actual call (hoop #2). The questionnaire tells me everything I need to know before I get on the phone.
          Does your questionaire ask if they have the correct funds available for X business opportunity? What percentage of people don't meet your funding requirements, and what do you do with those leads if you can't turn them into prospects?
          {{ DiscussionBoard.errors[11031004].message }}
  • Profile picture of the author JohnVianny
    It's better via SMS.

    ActiveCampaign has this feature.
    {{ DiscussionBoard.errors[11030945].message }}
  • Agree with Nighthawk, you need to change the sell environment once you get to around the $3k+ price point.

    Everything under that, email works well.
    {{ DiscussionBoard.errors[11031008].message }}
  • Profile picture of the author salegurus
    Typical Boiler Room Script

    First Call

    "Hello, is this Mr. Joe Smith? Joe, this is Sally Script with Wannamakabuck Investment Bankers in New York. Joe . . . (pause) before I go any further, I want you to relax. I'm not calling to sell you anything today."

    Second Call

    The script picks up again in a second call known in boiler room operations as the "sizzle" call. That's the one that's supposed to leave you panting to write a check to Wannamakabuck. "We don't have anything for you right now," goes the second call, "but timing is everything in the stock market, so I'm checking to see if you're ready.

    "To insure that I'm looking in the correct area for you, let me say that most of my clients fall into one of two categories, either $8,000 to $15,000 or $20,000 to $40,000. Which of these two ranges suit your investment needs?"

    Etc. Etc. Etc
    Read full script here: INVESTING - Brokers Who Call Cold And Follow Hot Scripts - NYTimes.com
    Signature
    Think of how stupid the average person is, and realize half of them are stupider than that.

    ― George Carlin
    {{ DiscussionBoard.errors[11031293].message }}
  • Profile picture of the author discrat
    The phone is definitely a powerful tool. I am not saying I sold millions with it back in my telemarketing days ( mid 90s) but definitely hundred of thousands... no doubt.

    I have always believed in its effectiveness


    - Robert Andrew
    {{ DiscussionBoard.errors[11031538].message }}
  • Profile picture of the author Nighthawk22
    I don't use a boiler room script and my call is a "one-call" close only.

    I don't have staff nor do I have the capacity for follow up and hard pressured closes. I automate everything so when they get on the phone, they are ready or they aren't.

    If they are, I sign them up on the spot. If they aren't, NEXT!

    Mark
    {{ DiscussionBoard.errors[11031585].message }}
  • Profile picture of the author badboy_Nick
    Originally Posted by J50 View Post

    how many of you are actually capturing phone numbers and following up with people?
    I do - I've been running a ton of claims and finance products in the past years and can tell you that capturing a phone number is essential to this business model and one of the most crucial factors in my neck of the woods.

    The lists I build all go to brokers and the moment the customers fill out the forms, literally a few minutes later the brokers and claims specialists are on the phone calling up the customer to sell their services. It's almost real time and a very well oiled machine.

    In my opinion this type of setup generally works best for high ticket products in the more mainstream markets, so anything that hits the news and is aimed at your regular high-street customer is perfect.

    Hope that helps

    Nick
    Signature
    Read my incredible story: www.affiliatechamp.co.uk
    {{ DiscussionBoard.errors[11031630].message }}
    • Profile picture of the author J50
      Originally Posted by badboy_Nick View Post

      I do - I've been running a ton of claims and finance products in the past years and can tell you that capturing a phone number is essential to this business model and one of the most crucial factors in my neck of the woods.

      The lists I build all go to brokers and the moment the customers fill out the forms, literally a few minutes later the brokers and claims specialists are on the phone calling up the customer to sell their services. It's almost real time and a very well oiled machine.

      In my opinion this type of setup generally works best for high ticket products in the more mainstream markets, so anything that hits the news and is aimed at your regular high-street customer is perfect.

      Hope that helps

      Nick
      Thanks for your answer Nick. Yes I have experience with claims and finance products too as I used to work in the permission based bulk SMS scene.
      {{ DiscussionBoard.errors[11031769].message }}
  • Profile picture of the author nguyennguyenhung
    The telephone is unquestionably a powerful tool. We are|I actually is not saying I actually sold millions with it in return in my telemarketing days (middle 90s) but definitely hundred or so of thousands... without doubt

    I actually have always believed in its effectiveness!
    {{ DiscussionBoard.errors[11033935].message }}
  • Profile picture of the author pam2011
    The company i run with my husband always usues email and then phone to close sales. We even just make calls to our clients to check on how everything is going and if they're satisfied with our services. This satisfaction phone call has seen us make quite a significant increase in sales and profits. If you are able to, i would highly reccomend personally phoning your prospects. Just don't go in for the hard sale on the first call.

    To your success,
    Pam Trivedi
    {{ DiscussionBoard.errors[11034639].message }}

Trending Topics