New store and need to hire someone to help with all involved

What I would hire for would be totally different than everyone else. Everybody has different strengths and weaknesses. So you hire where you are weakest.

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A lot of newcomers go at it similar to what you are doing, they try everything at once and therefore get spread to thin. Focus on one avenue first, then when you see success in that area branch out from there.

If you are in Ecom, many are having great success with social media, in particular Facebook Ads due to the amazing tools they have, so you can really zero in on your target market...my 2 cents

What would be the most cost effective or what would get the most effective ROI?

And that will vary for almost every site and every audience.

Basics:
- SEO Keywords you want to target - low competition high search volume to start optimising images and articles for
- 4 or 5 blog articles (just aim for 1 per week is fine!)
- Claim social handles and update once every 2 or 3 days. I'd suggest just post to Insta and automate the rest using IFTTT
- Backlinks when the site is 2 or 3 months old based on your keywords

If you are looking at hiring - one person can manage all the above. 5-10 hours per week @ $4.44 USD/hour.

The biggest problem with most new stores is traffic. Find a traffic source, test and see what sells where. Most stores default to Instagram for traffic, but other social networks & marketplaces work too (and often much better) depending on your market.

If you have the budget, should probably hire a different expert for each of those tasks.

all of that costs money. You don't need to worry about SEO unless you know you can rank for your keywords. Social media costs money, it's cheaper than SEO but you're going to definitely need to invest in tools to help you. Writing, isn't that hard and writers can be expensive.

Unless you have the budget, you should worry about learning how it all goes down so that you know how to spend your money. Either way, you need to be educated to make the right choice. Good luck!

Start with Social Media. What kind of store is it?

I suggest you to try paid traffic for fast results. If you don't have much budget to do paid ads, you can hire people with the skills. Don't have to be the expert that will slowing your cash flow, just find someone that can make your store keep rolling.

Thanks for all the tips - all of you have hit on the issues.

rcla67 - absolutely - "try everything at once and therefore get spread to thin" That's what I am doing. I have 40 different tabs open with How to's - overwhelming.

Project Sniper - It's an online store with hard to find products - mostly items imported from Europe. Which of course makes it hard to find.

So I do Facebook - post nearly every other day and do ads. Just realised that I can get likes to my Instagram account with paid ads. Which is good. Need to find a way to get peeps to follow without paying - researching that now.

Pinterest - follow and they will follow you(hopefully)... pinning nearly everyday.

Twitter - I HATE Twitter. And really I don't see how it will work for my business right now. Or maybe I just hate it too much.

Blogging - yes I can do it alright. Just the researching the right sites to add it to. All that I have read - blog for the people and not to boost product. Don't add too many links. Once you find a site you want to add blog to - join and then comment on forums. Don't comment too much as you don't want to be a spammer. THEN after contributing for several weeks/maybe months, add your blog. Without advertising your store but a tiny bit at the bottom that they may or may not allow about the author. OMG!!!!

Fun, fun, fun!