I want to sell a one word domain to an SEO agency. What are some things I should consider?

7 replies
So I have a premium one word domain. It's half Amazon Associate, half local listing hub. It caters to both consumers and local business owners. It's is not ranking, making any money and it has no fan base. I just launched it and it's about 3 quarters of the way done.

I want to sell the completed site. With posts done, , all on page skeleton SEO, everything,...all that needs to be done by the agency is all the link building. I have all my keyword research reports complete. The market is completely untapped.

What are some things I should consider when contacting an agency?
What selling points should I consider the most to show this agency why they need my site?

I know empty domains don't have value but the value of the site is it being completed and having a brand-able, premium domain, along with the appropriate keyword reports. I've never understood why someone wouldn't buy a completed project. Traffic and Link building is the fun part, actually getting the project up is the boring part.


PROFESSIONALS WELCOME!
#agency #domain #sell #seo #things #word
  • Profile picture of the author Louise Green
    If you can go private that will be better for you, the agency will ramp up the price and you could miss out on a great deal of profit.
    Signature
    IMPORTANT MESSAGE: I'm currently on vacation & will answer all messages when I return - Happy Holidays!!
    {{ DiscussionBoard.errors[11032617].message }}
    • Profile picture of the author Project Sniper
      Originally Posted by Louise Green View Post

      If you can go private that will be better for you, the agency will ramp up the price and you could miss out on a great deal of profit.
      What do you mean. I sell it and they make bigger profits? I don't care. I just want this project off my hands. I'm looking to sell it for 10k. It wasn;t something I planned on committing to. I just stumbled across the domain and the market. I have other projects i'm more passionate about. The project is absolutely amazing though. Everything looks great!


      any real advice?
      {{ DiscussionBoard.errors[11032879].message }}
  • Profile picture of the author Brent Stangel
    Traffic and Link building is the fun part, actually getting the project up is the boring part.
    I feel the exact opposite.

    I've never understood why someone wouldn't buy a completed project.
    Because building sites is easy, making them profitable is the hard part. There are multitudes of "completed projects" for sale.
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[11032634].message }}
    • Profile picture of the author Project Sniper
      Originally Posted by Brent Stangel View Post

      I feel the exact opposite.



      Because building sites is easy, making them profitable is the hard part. There are multitudes of "completed projects" for sale.
      What are some things I should consider when contacting an agency?
      What selling points should I consider the most to show this agency why they need my site?
      {{ DiscussionBoard.errors[11032877].message }}
  • Profile picture of the author vedremo
    Banned
    Originally Posted by Project Sniper View Post

    What are some things I should consider when contacting an agency?
    Anti spam laws.
    {{ DiscussionBoard.errors[11033022].message }}
  • Profile picture of the author Steve B
    Sniper,

    I'll offer my thoughts as you've requested. I have sold a number of domains and I think you are assuming some things about domain selling that you shouldn't.

    Originally Posted by Project Sniper View Post

    So I have a premium one word domain.
    Regardless of what you think about your own domain, it is only "premium" if others see great value in it. We all tend to fall in love with our own domains.

    Unless the one word is found in the dictionary, "made up" domain words are a dime a dozen - anyone can make one up with one very easily. But the fact that it is "one word" really means nothing.


    Originally Posted by Project Sniper View Post

    It's is not ranking, making any money and it has no fan base.
    This says it all. For a domain and web site to be valuable to someone else, with few exceptions, it needs to be generating sustained income or getting consistent traffic - preferably both. There are millions of sites online that are "ready to go" but they have little value because there are so many other sites just like them for sale and the prices are cheap.

    As Brent said, putting up the site, adding content and getting everything ready for business is the easy part. "Proving the site niche and money-making capability is the hard part" for most people. It is what people pay good money for - the actual "working site" proving that the idea and concept can make money and draw customers. That is what you don't have just yet.

    Whether the market is untapped or not . . . consumers will vote with their wallets and that is what you are after. There are a lot of so-called "untapped" markets for good reasons. Money doesn't flow through many of them.


    Originally Posted by Project Sniper View Post

    With posts done, , all on page skeleton SEO, everything,...all that needs to be done by the agency is all the link building. I have all my keyword research reports complete.
    Whether your posts and keyword research reports are of value to a potential buyer or not - I can't say. But my thought is, if you want to sell the site to an SEO agency, these are the kinds of things they're probably already good at doing. And if the keywords the potential buyer wants to focus on are different than yours, they will have to start from scratch most likely.


    Originally Posted by Project Sniper View Post

    I've never understood why someone wouldn't buy a completed project. Traffic and Link building is the fun part, actually getting the project up is the boring part.
    Traffic and link building may be fun for you ... but most webmasters that I know don't hold your same view.

    Since you like driving traffic and link building, I would think holding on to your site and applying your magic to it would be the smartest thing you could do. Get your site pulling in prospects and get it generating income on a consistent monthly basis ... then you will really have something to sell ... something that others will be enticed to look at with an intent to buy. Otherwise, you might get $100 for your site to repay you for your work so far if it is good.

    I know this is not what you wanted to hear, but it is my best advice having been in this field for many years.

    The very best to you,

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[11033067].message }}
    • Profile picture of the author Project Sniper
      Originally Posted by Steve B View Post

      Sniper,

      I'll offer my thoughts as you've requested. I have sold a number of domains and I think you are assuming some things about domain selling that you shouldn't.



      Regardless of what you think about your own domain, it is only "premium" if others see great value in it. We all tend to fall in love with our own domains.

      Unless the one word is found in the dictionary, "made up" domain words are a dime a dozen - anyone can make one up with one very easily. But the fact that it is "one word" really means nothing.




      This says it all. For a domain and web site to be valuable to someone else, with few exceptions, it needs to be generating sustained income or getting consistent traffic - preferably both. There are millions of sites online that are "ready to go" but they have little value because there are so many other sites just like them for sale and the prices are cheap.

      As Brent said, putting up the site, adding content and getting everything ready for business is the easy part. "Proving the site niche and money-making capability is the hard part" for most people. It is what people pay good money for - the actual "working site" proving that the idea and concept can make money and draw customers. That is what you don't have just yet.

      Whether the market is untapped or not . . . consumers will vote with their wallets and that is what you are after. There are a lot of so-called "untapped" markets for good reasons. Money doesn't flow through many of them.




      Whether your posts and keyword research reports are of value to a potential buyer or not - I can't say. But my thought is, if you want to sell the site to an SEO agency, these are the kinds of things they're probably already good at doing. And if the keywords the potential buyer wants to focus on are different than yours, they will have to start from scratch most likely.




      Traffic and link building may be fun for you ... but most webmasters that I know don't hold your same view.

      Since you like driving traffic and link building, I would think holding on to your site and applying your magic to it would be the smartest thing you could do. Get your site pulling in prospects and get it generating income on a consistent monthly basis ... then you will really have something to sell ... something that others will be enticed to look at with an intent to buy. Otherwise, you might get $100 for your site to repay you for your work so far if it is good.

      I know this is not what you wanted to hear, but it is my best advice having been in this field for many years.

      The very best to you,

      Steve
      "I know empty domains don't have value but the value of the site is it being completed and having a brand-able, premium domain, along with the appropriate keyword reports."

      "It wasn't something I planned on committing to. I just stumbled across the domain and the market. I have other projects i'm more passionate about."

      I appreciate the advice. What i'm seeing is that. An SEO agencies job is to do SEO. Why would I do all the link building if they're better than me at it. This is SEO to say the project or the market won't profit is naive. If an SEO agency told me a market isn't profitable. I would definitely question their abilities. They have to be stealing money from people and doing no work to come up with that conclusion. I've saved the company all the time finding the market, launching this beautiful beast of a website, exposing this untapped opportunity, doing all the on page seo. To say a website won't profit is saying they aren't willing to market it. Everything is theoretically unprofitable or profitable (a glass is always half full or empty). It's llke saying, the McDonalds franchise you just bought isn't going to make a penny. It's impossible, it's the lack of effort seeing what's in front you (not ref. to you).

      It just sounds like it's up to me to make it sound sweet. My only concern is exposing the domain because once you find out what the domain is, you find the untapped market. Now the entire profitability of the project is at risk for higher intentional competition. <<<< that's what i'm trying to avoid.

      Steve B. Always of fan of allot of your input. thanks!

      I understand though. Making a site profitable is the hardest part. Which is why I have faith in selling it to an SEO agency because they have all the evidence to prove otherwise.
      {{ DiscussionBoard.errors[11033103].message }}

Trending Topics