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Besides using a coupon, what are some other ways that you can track conversions for a high-end type business?

For example, if they already have a site and I do PPC for them or increase rankings so they get more searches. Any other way to track? Many potential clients want help then. They may want to call.

What about contacts besides the secretary answering the phone and asking the question, "How did you hear about us?"?

Trying to think this through.


#offline #tracking

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