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Why would anyone buy a lead with only name and zip code?

by Alon Itach
8 replies
I see some websites that only ask you for name and zip code, not even your email.
why is that? Who would buy such a thing?
#buy #code #lead #zip
  • Profile picture of the author DIABL0
    Have you entered your info?

    I would expect that they continue to ask additional questions after you submit.
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  • Profile picture of the author johndetlefs
    Sometimes they're just looking for general demographic data.. I've noticed a lot of retail stores will do this at the beginning of the purchase, just ask for the postcode, and nothing else.

    Or, possibly you've just been cookied, and they'll use that postcode to send you targeted advertising on FB etc based on your area. Without knowing the website, it's hard to tell!
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  • Profile picture of the author J50
    They're not buying zip codes or email submits, they're buying consumer intent. Those zip submit or email submit offers are part of a greater funnel. That's like saying why would anybody buy a click, how can you make money from buying a click? Lol
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    • Profile picture of the author Alon Itach
      OK, you got me I'm a new :-)
      at least I made you smile
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  • Profile picture of the author LarryW
    it is part of a funnel, and sometimes thought of as a Micro-Commitment. Yes, as others have answered, there will be more to read or videos to watch, and then for certain more requests for your Info, like email or phone#.
    By the way, marketers can make money on some "Zip Submit" CPA offers when someone "only" enters their name + zip. This means companies pay out for that, and you know they will followup to make a profit at some point (soon).
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  • Profile picture of the author JohnVianny
    It's for CPA purpose.

    Like MaxBounty, they monetize this info cause it's a landing page, or a site made for cpa.

    CPA is a method where you can earn money by sending traffic to different landing page, askin infos to the users like mail, zip code etc.

    Just google MaxBounty and u see
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  • Profile picture of the author gigforevery1
    it's for CPA marketing purpose.

    like cpagrip. CPA is a marketing method.where u can earn money by sending traffic.asking info to the users zip code, pin code etc.

    if you want to know more info just go cpagrip and you see.
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  • Profile picture of the author DIABL0
    CPA is cost per acquisition / cost per action.

    Email / zip submit offers are simply a type of offer under the CPA umbrella.
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