What Is The WORST Marketing Advice You Have Ever Heard???

Originally Posted by Lance K

Care to save novice marketers the embarassment of implementing bad advice? List some of the bad advice you've seen floating around and debunk it so that beginners won't have to learn the hard way.

I'll start with a couple...



Using Fake Testimonials: Testimonials are a means to build credibility through social proof. Faking and building credibility aren't compatible.

Using Fake Scarcity: Scarcity (limited time and/or quantity) is a means to get people to take action rather than "thinking it over". Again, faking and credibility aren't compatible. If you become known as someone who uses fake scarcity, your credibility is shot.



Anyone else have some misinformation that they would like to nuke?

Originally Posted by Lance K

Using Fake Scarcity: Scarcity (limited time and/or quantity) is a means to get people to take action rather than "thinking it over". Again, faking and credibility aren't compatible. If you become known as someone who uses fake scarcity, your credibility is shot.

Originally Posted by Marc Rodill

Here's the ABSOLUTE worst advice I see perpetuated by newcomers (who don't really GET it) ALL THE TIME...

In fact, I'll just quote a reply I saw the other day. It was in response to someone considering buying one of the big "guru" marketing packages:

"I wouldn't do it. it's pretty much stuff that's already available just repackaged and obviously marketed very well."

I thought that was hilarious.

I think the number one thing people need to know when they get into this game... is that this is EXACTLY what you are trying to do.

Market your products EFFECTIVELY. Bottom-line.

And how charge a higher price so you don't have to work as "hard!"

This is the "game" we are in. We are marketers.

Yes, obviously your product must be VALUABLE. That goes without question.

But the idea that you wouldn't buy someone's product because they "marketed it too well" seems very ironic to me...

...because isn't that the point? To learn how to market YOUR OWN products VERY well?

Too many people want to take the "free route" which is FINE...

But if you can take YEARS off of your learning curve by getting everything laid out for you in a clear and concise fashion...

...well, let's just say you're going to make incredible gains. By leaps and bounds.


...


Listen, a popular topic we've been discussing in this forum lately is about how EVERYONE seems to want a mentor, right?

They're willing to get the training for FREE... go figure.

But to PAY for it? Nah, that would be absurd.

It's insanity.

Everyone wants something for nothing these days.

(Correction: I guess it's always been that way, and what separates the "wheat from the chaff.")


...


I think the number one thing that holds aspiring "marketers" back is their general close-minded attitude when they first get into the game.

They want the easy way out.

They don't want to work too hard.

They just want to sit back and collect checks.

But they don't want to pay for information.

They don't want to learn REAL marketing.

Again, they just want the push-button solution.

It doesn't work that way, folks.

Having the general attitude of "don't market to me. Don't up sell me. Don't charge expensive fees for your products. Don't make me opt-in to your squeeze page," etc, is only going to prevent you from getting what you want.

Anyway, that's just my opinion.

Take it or leave it.


Marc Rodill

P.S. But you can't just go around following everyone, which is the opposite side of the spectrum. You can't spend your money frivolously. You have to find one marketer who you respect and trust, and follow their advice to the "T".

While there are people who won't fork out a single dollar for valuable advice, there are just as many people who overspend and then end up with TOO much information and bog themselves down. You need to find a happy medium. Stick with one thing. Focus. FOCUS. Follow one course until successful. That's my advice.