I created an account here to ask a question.
I'm a pretty experienced information marketer - I've been at it since 2005. In the last 3 years, I've probably sold about $6M worth of my info products (videos) online to the US market, spending about $1.2M/yr on Adwords and Bing to do it.
I have 4 businesses that all use the same business model that I've "perfected", and therefore I've developed a very acute intuition for problems associated with this model, in terms of market trends / customer behavior.
I've always sold physical goods. Actual, print books and DVDs. Now, I am for the first time testing digital products, and I'm doing it so that I can expand to the entire English-speaking world (by my research, a 6X increase in purchasable traffic compared to the US alone for my markets).
And based on all my analytics software/tools, global customers are behaving almost exactly the same as US customers. They're viewing landing pages for the same amount of time.... they're clicking to the checkout page at the same rate... they're spending several minutes on the checkout page. BUT THEY AREN'T BUYING!!!!
Have any of you guys had luck porting an American Info product business to the global market?
My checkout page is all in US Dollars; I just assume the rest of the world is used to seeing dollars, and is accustomed to buying products advertised in US dollars. Perhaps they aren't? I'm trying to decide what on earth could be the issue...
Thank you for any help you can offer.