New to the forum. After doing some research i hope to get some advice. It seems there are a lot of very bright and knowledgeable people on this forum.
I am looking for any advice to marketing my printing services to photographers and artists.
Background: I have 20+ experience as a photographer, designer and in digital printing, specializing in large format (up to 44" wide by any length) printing.
2+ years ago, I invested in the high end equipment to do this work, both for my own photographic exhibits and to print for others.
This is a one man operation. My primary marketing is through Craigslist. Since i am mainly mail order. I decided to spread out across cities in California, Arizona and Nevada. I offered both a low cost 24x36" "poster print". to attract new customers, and High end Gallery quality printing. My main advantage is price, fast turn around time, and highly custom "handmade" prints.
Even the best photographers don't know how to get the best print from their images. I put in a lot of extra work on the files at no additional cost to give them a very high end result. I often get feedback, how Awesome their prints are. And how much better i made their photos. I say this, to show my Niche is different from a low cost Costco print.
First year things were VERY SLOW. Then by end of the year I had one Photographer who had a lot of printing to do. This accounted for the majority of my sales for about 6 months. $1-3K per month from one client. I knew this could not be relied apon, having all my eggs in one basket. Then there was a 6 month drought from him. Did a couple more fast jobs for him.
I have a few regular clients in the $300 range per month.
On occasion, I will get a referral, and do a $600-900 job. This takes a couple of days. If I could only have 5 jobs like this I'd at least be okay, not negative.
That being said, I need some advice how I can market, my services to a larger audience. I'm not good at cold calling. as a photographer myself, I wouldn't be thrilled getting unsolicited calls.
Marketing is not my strong area. Craigslist isn't optimal but it has brought in clients across California.
So can anyone offer some advice.
Sky Galleries Printing