New launch product plan

3 replies
We have just make a products video for our new launch product for next week.

We will spend a bit budget for advertising

Youtube adv
FB Adv
Paid adv - friendly website

any good plan recommend?

Google adword and display banner may cost too much, may not consider at this period . We hope start from little money to get most noise and attention
#launch #plan #product
  • Profile picture of the author Andrew Hurst
    I've always been a fan of targeted Facebook traffic. Split test and ad budget to what's getting interaction.

    This is from a steve jobs article:
    Put the Focus on the People, Not the Product.
    Get Opinion Leaders On-Board Early.
    Be Revolutionary.
    Turn Your Product Launch into an Event.
    Take Pre-Orders.
    Release a Product Your Customers Will Want to Show off.
    Draw out the Suspense for As Long As You Can.
    The Bottom Line: Plan Your Product Launch.
    {{ DiscussionBoard.errors[11044438].message }}
  • Profile picture of the author Aira Bongco
    Is this in the MMO niche? If it is, solos may be your best bet.

    FB advertising can help but it is better if you already have a list and a blog with enough content to influence your market to buy from you. It is normal for people to ignore the unfamiliar. If you do this, it will just be a hit-or-miss game. Some people will buy but they will be really few.
    {{ DiscussionBoard.errors[11045030].message }}
  • Profile picture of the author Double Q
    My new launch is airsoft gun.

    just refer to google and FB policy, can not post advertising.

    looking like KOL and adv from friendly website are the way to go.
    {{ DiscussionBoard.errors[11045036].message }}

Trending Topics